Auction, we Got Auction Sez DBCLK

See Paid Content on the NYT: DoubleClick, the online ad firm, which is in talks with Microsoft and Google for a possible sale, is in the process of launching an online ad auction exchange, reports NYT. In this online exchange, to be launched in Q3, publishers and ad buyers…

See Paid Content on the NYT:

DoubleClick, the online ad firm, which is in talks with Microsoft and Google for a possible sale, is in the process of launching an online ad auction exchange, reports NYT. In this online exchange, to be launched in Q3, publishers and ad buyers will participate in auctions for ad space. It has signed up 35 Web publishers, advertising networks, agencies and advertisers to test the system. Two of the testers are Advertising.com, a large ad network, and Media Contacts, an interactive media buyer that is part of Havas. DoubleClick will charge a commission for each ad impression traded on its exchange.

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More Google News

First, they finally gave me a Google Desktop for the Mac. But I will be honest with you. I am not eager to have Google scan my desktop and organize my information. It's not that I don't trust the folks at Google, the people I know there are all…

First, they finally gave me a Google Desktop for the Mac. But I will be honest with you. I am not eager to have Google scan my desktop and organize my information. It’s not that I don’t trust the folks at Google, the people I know there are all high integrity and I’m convinced their values pretty much mirror my own. It’s that I don’t trust Google, the corporation. Am I alone? Or a paranoid freak?

And in the spirit of helping the web be more efficient, and therefore make more money for everyone (including Google), the company announced Website Optimizer.

Website Optimizer, Google’s free multivariate testing application, helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content (text and images). Rather than sitting in a room and arguing over what will work better, you can save time and eliminate the guesswork by simply letting your visitors tell you what works best.

Free multivariate testing

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Searchmob Roundup

The Enormous List of Linkbuilding Tips, Articles and Resources Ask.com Launches Anti-Google Campaign on London Underground Trains The ABC's of GBS: Part One, Google Book Search Explained TripSync: Streamlines Travel Plans Playing Nice With Google…

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The Enormous List of Linkbuilding Tips, Articles and Resources

Ask.com Launches Anti-Google Campaign on London Underground Trains

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Google TV Trial Details

From an email from Google: Google Announces TV Ads Trial At Google, we are constantly looking for ways to improve the user experience and bring value to advertisers, publishers and partners. Users spend a lot of time watching TV so improving the relevance of advertising information on that medium…

From an email from Google:

Google Announces TV Ads Trial

At Google, we are constantly looking for ways to improve the user experience and bring value to advertisers, publishers and partners. Users spend a lot of time watching TV so improving the relevance of advertising information on that medium is important. That’s why today we are excited to announce our trial to deliver Google TV ads. Working closely with our partners, EchoStar and Astound Cable, we are currently running a trial to deliver better ads to viewers and help advertisers, operators and programmers more efficiently buy, schedule, deliver and measure ads on television.

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Monday

I'm traveling for family reasons today, a few stories worth noting: Topix Does the Citizen Journo Thang Facebook is growing. A lot. Blogging Code? Here're FM's Mores. Google might buy DoubleClick after all. But…why? Oh wait, now I know. To push Microsoft to spend even more for it. If…

I’m traveling for family reasons today, a few stories worth noting:

Topix Does the Citizen Journo Thang

Facebook is growing. A lot.

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