First, they finally gave me a Google Desktop for the Mac. But I will be honest with you. I am not eager to have Google scan my desktop and organize my information. It’s not that I don’t trust the folks at Google, the people I know there are all high integrity and I’m convinced their values pretty much mirror my own. It’s that I don’t trust Google, the corporation. Am I alone? Or a paranoid freak?
And in the spirit of helping the web be more efficient, and therefore make more money for everyone (including Google), the company announced Website Optimizer.
Website Optimizer, Google’s free multivariate testing application, helps online marketers increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of site content (text and images). Rather than sitting in a room and arguing over what will work better, you can save time and eliminate the guesswork by simply letting your visitors tell you what works best.
Free multivariate testing
Website Optimizer is a self-service application designed to give marketers full control over testing. Not only does Website Optimizer – integrated into AdWords – test messages on all site traffic (not just AdWords traffic), but it also works alongside Google Analytics and all third party site analytics packages.
This one I think I’ll be testing!