AOL To Launch White Label AOL-Only AdWords Monday

This was embargo'd till Monday, but AOL just told me the embargo was broken so I can post it now. AOL has worked with Google to execute a white label version of AdWords that allows AOL advertisers to target only AOL audience members. The benefit to AOL is that…

Aol Search

This was embargo’d till Monday, but AOL just told me the embargo was broken so I can post it now. AOL has worked with Google to execute a white label version of AdWords that allows AOL advertisers to target only AOL audience members. The benefit to AOL is that they get to cross sell their Ads.com and display advertisers into AOL Search. This is the first such white label deal I’ve seen done, though there may be others (I have a mail into Ask to see if they are doing it.)

From a draft of the release:

AOL today announced the launch of the AOL Search Marketplace, which is available to select AOL advertisers giving them the chance to buy sponsored links specifically targeting the AOL search audience ( http://search.aol.com ). The service, built on Google AdWords™ advertising technology, extends the suite of advertising solutions AOL can offer to marketers.

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An Interview with Google Offline (Radio/TV) Competitor SWMX

Henry Blodget offers this interview Josh Wexler, founder of SoftWave Media Exchange, which competes with Google's nascent efforts in the radio and TV world. From Henry's summary of the interview: * Despite investing heavily in its radio and TV placement efforts, Google is badly lagging SWMX, especially in radio….

Swmx

Henry Blodget offers this interview Josh Wexler, founder of SoftWave Media Exchange, which competes with Google’s nascent efforts in the radio and TV world. From Henry’s summary of the interview:

* Despite investing heavily in its radio and TV placement efforts, Google is badly lagging SWMX, especially in radio.

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UBS Analysis of Comscore Search Numbers for Feb

Many of you have noted that my postings have been hurried and cursory lately, that will continue for some time. I've been dealing with some family issues (my father) and things have been unusually busy over at FM lately as well. That said, I don't want you to miss…

Many of you have noted that my postings have been hurried and cursory lately, that will continue for some time. I’ve been dealing with some family issues (my father) and things have been unusually busy over at FM lately as well. That said, I don’t want you to miss the stuff I’ve been reading simply because I don’t have the time to lard it up with my trenchant analysis. Here’s a summary from UBS’s Ben Schachter, for example, on the Feb Comscore search numbers and Google’s performance. Just wanted to pass it along.

Overview of comScore Search data

This report gives investors a monthly snapshot of internet search trends focusing on the 5 largest sites. We issue this report on a monthly basis, focusing on the same data points. We examine U.S.-only paid-search and world-wide search data as provided by comScore.

U.S. Sponsored Click Data for February

Google’s sponsored clicks were down 3% m/m, up 45% y/y, and 6% q/q. Yahoo’s were up 4% m/m, up 25% y/y, and 4% q/q. MSN’s were down 5% m/m, up 95% y/y, and 14% q/q. AOL’s were down 4% m/m, down 38% y/y, and down 10% q/q. Ask’s were down 6% m/m, up 3% y/y, and down 7% q/q.

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Google and AFP Settle Dispute

Earlier this year I had a chance to spend some time with the head of AFP (Pierre Louette). He seemed to want to make it work with Google (background), and it's clear he finally has. From Yahoo News: Agence France-Presse, a global news agency based in Paris, has settled…

Afp

Earlier this year I had a chance to spend some time with the head of AFP (Pierre Louette). He seemed to want to make it work with Google (background), and it’s clear he finally has. From Yahoo News:

Agence France-Presse, a global news agency based in Paris, has settled its lawsuit against Google Inc. and will allow the Internet search leader to post news and photos from AFP journalists.

The deal, announced Friday, settles the copyright infringement lawsuit that AFP filed in March 2005 accusing Google of posting news summaries, headlines and photos without permission.

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Look, It’s Almost Friday

And honestly, it's been one hell of a week. So when a major artist makes fun of another major artist via YouTube, you have to just smile, and love the fact that the web lets all this happen. For your consideration:…

And honestly, it’s been one hell of a week. So when a major artist makes fun of another major artist via YouTube, you have to just smile, and love the fact that the web lets all this happen. For your consideration:

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Autonomy: Use my ACID, Please

Autonomy, an enterprise search co out of the UK, is sure to add to all the hoo-ha about copyright technology in the Google/YouTube/Rest of World kerfluffle with this announcement on deep copyright search from its Virage subsidiary. The release, in part: Autonomy Corporation plc (LSE: AU. or AU.L), a…

Virage

Autonomy, an enterprise search co out of the UK, is sure to add to all the hoo-ha about copyright technology in the Google/YouTube/Rest of World kerfluffle with this announcement on deep copyright search from its Virage subsidiary. The release, in part:

Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise and proponent of Meaning-Based Computing, today announced the release of Virage Automatic Copyright Infringement Detection (ACID). Virage ACID enables copyright owners such as broadcasters, production houses and publishers to maintain control of their Intellectual Property by automating the detection of illegal distribution of copyrighted material on the Internet.

Using Autonomy’s unique Meaning-Based Computing, which includes patented image and audio analysis technology, and powered by the Intelligent Data Operating Layer (IDOL), ACID offers a fast, accurate and scalable method of detecting breaches of copyright, wherever they are located and whatever format they are in. By automatically detecting any rich media that infringes an organization’s copyright, Virage ACID eliminates the need for content owners to spend hours trawling through video sharing websites, or manually scanning p2p file contents.

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Local.com Crows: $35 RPM

Local.com is a public company, so it has to be ready to defend its numbers. I just got a release which claims a $35 RPM for the site. That's pretty darn good. Not Google good (estimates say Google's at nearly twice that) but still, very good. IRVINE, CA, Apr…

Local

Local.com is a public company, so it has to be ready to defend its numbers. I just got a release which claims a $35 RPM for the site. That’s pretty darn good. Not Google good (estimates say Google’s at nearly twice that) but still, very good.

IRVINE, CA, Apr 04, 2007 (MARKET WIRE via COMTEX News Network) — Local.com (NASDAQ: LOCM), a leading local search engine, today announced that it has surpassed the $35 milestone for search traffic monetization during March 2007. This milestone reflects consistent monetization of over $35 in revenues per thousand pages viewed (RPM) on Local.com.

The company previously targeted a $35 RPM based on current ad partners, and expects RPM to increase as it adds direct advertisers, a major initiative for the company in 2007. For the fourth quarter 2006, Local.com achieved a $29 RPM.

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