I will not write another book, but my publisher will ask me to update the one I did write. I’ll point him to this site and leave it at that….
Well, I’m still not writing another book (though I will admit, I miss the process of writing terribly); but a portion of this prediction is coming true: My publisher has asked me to update the book, for the paperback, due out this Fall. However, my flip response of pointing him to the site and leaving it at that was not well received. In other words, I have an Afterward to write, and damn pronto. In true authorial fashion, I’m already very late on it, so I’ll be outlining it early this week, and hope to have a draft quickly.
Thank God for this site. While I can’t point paperback readers to it, I can look back at the past year’s worth of posts and quickly see what’s happened that might be worth noting. (Why a year? I pretty much cut off updates to the book by May of 2005…)
Here’s my first cut take on things which mattered in search, media, and technology over the past year. What have I missed?!
– The China story: Google going into China, Yahoo also having its issues there, (and the subsequent Congressional ire). I wrote about this looming crisis at some length, but had no idea it would come so quickly.
– The NSA spying and the DOJ subpoenas. Same here, the Database of Intentions is clearly too compelling for the Govt. to ignore. This is a major milestone in the cultural/societal thread of the story. Other examples abounded as well…along with my own little made up scenario….
– Google’s clear entry into the media and portal businesses (via Finance, selling video and eBooks, Base, and others), and its entry into the *software* publishing business via Pack and various Toolbar deals (Dell comes to mind) and other distribution deals (Sun). Also, the clear intention to mess with MSFT via buying Writely, et al. From single service, to full blown application suite…
– And, come to think of it, it’s entry into the Amazon and eBay biz’s as well.
– Yahoo’s strength in all things Web 2, but its less than clear sense of direction with regard to its entertainment and media business, and despite its vision, its lack of traction (yet) with social search and networking (though Local is still the bomb.)
– Microsoft did not move the needle much, save v 1.0 of Live and some promises about Web 2 apps and new paid models, despite a major focus on search. The ongoing war with Google over all things was certainly entertaining, however, but perhaps a new strategy is needed…
– Google’s less than stellar job at handling new product intros like Video, Accelerator, IM, and Fusion, and it’s search to find its voice as a leader in the space it dominates. Also, the general sense that the company might be going in too many directions so early in its young life. The company, however, is a fast study, as I noted in my post on merchandising.
– Ask’s integration into IAC and DIller’s emergence as a macher in the search platform wars.
– GOOG’s killing its numbers for most of the year, hitting nearly 500, from less than $300, then missing expectations, and settling back to near 400. Also, its two secondaries and $8 billion in cash, waiting for …. what?
– Enterprise search starts to get interesting. Why? Innovation in UI and approach to structured data…
– And a ton of search improvements from the leader (who keeps building share), as well as progress on competitive ad networks and search features, from Ask, Yahoo, MSN, and others. Clearly, the PPC gap will close soon. And a major “Mine is bigger than yours” competition to boot.
So, that’s what I have after reviewing a year’s worth of posts. What did I miss?!