Goldman gets into the game with a prediction. The main question is, when does online surpass TV?

From the MediaPost coverage:

The report... also predicts that online advertising could account for as much as 7 percent of total ad spending by 2009--up from between 4 and 5 percent last year--and that search will represent more than 50 percent of all online ad dollars..... earlier this month, Forrester Research predicted that online advertising would reach $14.7 billion this year--23 percent more than Forrester's estimate for 2004 estimates. Research firm eMarketer predicted a total online advertising market of $12.9 billion this year--a 34 percent increase over eMarketer's 2004 estimate.