For those of you who might want to watch what I'm on about these days, this is a pretty good overview. UPDATED: Fixed the autoplay with sound issue….
UPDATED: Fixed the autoplay with sound issue.
Next week, as part of HP’s sponsored Input/Output series, I’ll be interviewed by the folks at BigThink. Here’s the link to the webcast. I hope you’ll join. I’m proud to be part of this program, as past guests have included best selling thinkers/authors like Chris Anderson and James Surowiecki….
Next week, as part of HP’s sponsored Input/Output series, I’ll be interviewed by the folks at BigThink.
Here’s the link to the webcast. I hope you’ll join. I’m proud to be part of this program, as past guests have included best selling thinkers/authors like Chris Anderson and James Surowiecki. I’ve got big shoes to fill, and I need your help to fill em.
Read MoreI'm pleased to announce the agenda of our 5th CM Summit: Marketing in Real Time. I'm excited about of the mix of one-on-one interviews, hand-picked case studies, and focused discussions with leaders from major brand advertisers, agencies, and digital media companies. We've also added new networking opportunities so that conversation…
I’m pleased to announce the agenda of our 5th CM Summit: Marketing in Real Time. I’m excited about of the mix of one-on-one interviews, hand-picked case studies, and focused discussions with leaders from major brand advertisers, agencies, and digital media companies. We’ve also added new networking opportunities so that conversation is at the center of the conference.
Our early-bird pricing is available until this Friday April 23rd, so register today.
Details in our release here.
Each year at the Web 2 Summit, Tim and I try to focus our program on an overarching theme that we believe best sums up the year ahead. This is never easy to do – the event is still eight months away. But this year I feel better than I…
Each year at the Web 2 Summit, Tim and I try to focus our program on an overarching theme that we believe best sums up the year ahead. This is never easy to do – the event is still eight months away. But this year I feel better than I ever have about our focus, because it’s a return to our roots, as it were.
If you know my work, you know I’m fascinated by the interplay between the entrepreneurial culture of our industry and the giants who have emerged from within it – Google, Facebook, Microsoft, to name a few – as well as those who have joined it from other industries – Comcast, GE, and Newscorp come to mind.
For 2010, Web 2 will focus on the chess game in which all of these companies are now engaged, a battle to gain the upper hand in crucial “points of control” across the Internet Economy. The idea sprang from Tim’s “War for the Web” post last Fall, but we’re taking that riff and broadening it, identifying chokepoints on an increasingly crowded chessboard.
Read More(cross posted from FM blog ) I’m very excited to announce the theme and line-up for our fifth CM Summit, to be held in New York June 7-8 (it's the kickoff conference to New York's annual Internet Week). We’ve got a lot to talk about this year – our theme…
(cross posted from FM blog )
I’m very excited to announce the theme and line-up for our fifth CM Summit, to be held in New York June 7-8 (it’s the kickoff conference to New York’s annual Internet Week).
We’ve got a lot to talk about this year – our theme is “Marketing in Real Time.”
2009 was the year the web went real time. Twitter grew five fold and became a major online player, tens of millions of us learned how to live out loud in public. Facebook responded by changing its approach to user data, making its more than 400 million user profiles publicly searchable. And Google, Microsoft, and Yahoo began integrating Facebook and Twitter’s real time signals into their search offerings, creating an ever-circulating ecosystem of conversation across the web.
2009 was also the year the web went mobile and local. The “broadband of mobile” – 3G – became ubiquitous. As Apple’s iPhone consolidated its grip on the smart phone market, Google and its partners introduced the open-platform Android, Palm introduced its Pre and Pixi, Verizon its map, and AT&T responded in force, kicking off what is sure to be a multi-year, multi-party marketing war. “There’s an app for that” became a cultural catchphrase, and even Intel prepared to become a player in the new app economy, driven by the rise of a new class of devices, including netbooks. By year’s end, Morgan Stanley analyst Mary Meeker had predicted that the mobile web will far exceed the current web in scope and opportunity.
Mobile, local, real time, social – in its second decade, the web has matured and taken a central position in our culture, one that no longer relegates the Internet to role of “other.” The web is now a part of every aspect of our lives, and as marketers, we must integrate this fact into our strategy and our execution. That means rethinking what we’ve grown accustomed to calling “traditional media” and imagining new ways to blend offline and online. It means developing the skills and practices of a publisher, and taking a platform-based approach to connecting with customers. And it means rethinking some of our “best practices” – including measurement, research, and the agency-client relationship.
So what can we learn from the past year as we enter a decade where the real time web will become ubiquitous? What worked, what failed, and why? What platforms have emerged as steady new partners? What startups are lurking in Silicon Valley’s wings, poised to once again change the game and offer new channels of communication with our customers?
At the CM Summit you’ll hear cross-platform case studies from senior marketers at brands like Starbucks, AT&T, Adobe, Paramount, and many more. You’ll meet the leaders of platform companies like Facebook, Twitter, Google, Bing, and Yahoo. And as always, you’ll discover the next wave of disruptors – companies like Foursquare, Boxee, and AdMob.
Here is the initial 2010 speaker lineup – expect more announcements in the coming weeks. Register now (while the early bird price is still in effect!), and I look forward to seeing you in New York!
Omar Hamoui – Founder & CEO AdMob
Ann Lewnes – SVP of Corporate Marketing and Communications Adobe
Chris Schembri – VP Media Services AT&T
Henry Blodget – EIC The Business Insider
Avner Ronen – CEO boxee
Ken Wirt – VP, Consumer Marketing Cisco
Deanna Brown – President and COO Federated Media
Dennis Crowley – Co-founder foursquare
Rob Norman – CEO Group M North America
Bradley Horowitz – VP, Product Marketing Google
Susan Wojcicki – VP, Product Management Google
Dennis Woodside – VP, Americas Operations Google
Arianna Huffington – Co-founder & Editor-in-chief Huffington Post
Joel Lunenfeld – CEO Moxie Interactive
Arthur Sulzberger, Jr. – Chairman The New York Times Company
Amy Powell – SVP, Interactive Marketing Paramount Pictures
Bob Lord – CEO Razorfish
Chris Bruzzo – VP- Brand, Content& Online Starbucks Coffee Company
Dick Costolo – COO Twitter
Hilary Schneider – Executive Vice President Yahoo
The CM Summit thanks its sponsors:
Read More(Excerpted from a longer post on BingTweets, part of a series I've been writing, underwritten by Bing). In my predictions this week I seemed unusually glum about the state of search, writing: Traditional search results will deteriorate to the point that folks begin to question search's validity as a service….
In my predictions this week I seemed unusually glum about the state of search, writing: Traditional search results will deteriorate to the point that folks begin to question search’s validity as a service.
This statement did not go unnoticed by folks in the industry, and I received quite a few emails, Tweets, and comments asking what on earth I meant. Well, in the post I tried to explain:
Read MoreRelated: 2009 Predictions 2009 How I Did 2008 Predictions 2008 How I Did 2007 Predictions 2007 How I Did 2006 Predictions 2006 How I Did 2005 Predictions 2005 How I Did 2004 Predictions 2004 How I Did A new decade. I like the sound of that. I'm a bit…
Related:
2007 How I Did
2006 Predictions
2006 How I Did
2005 Predictions
2005 How I Did
2004 Predictions
A new decade. I like the sound of that. I’m a bit late on these, but for some reason these predictions refused to be rushed. I haven’t had the contemplative time I usually get over the holidays, and I need a fair amount of that before I can really get my head around attempting something as presumptive as forecasting a year.
So I’ll just start writing and see what comes.
Read MoreGoing through the past year in posts, I realized a few things. First, as with 2008, I wrote quite a lot off site. Second, I need way better navigation for this site, as it's got six years of posts in it now, and even I can't remember what the hell…
But I did get to write quite a bit in ’09. Here are some of the posts I’m most proud of.
January, 09
Read MoreRelated: 2009 Predictions 2008 Predictions 2008 How I Did 2007 Predictions 2007 How I Did 2006 Predictions 2006 How I Did 2005 Predictions 2005 How I Did 2004 Predictions 2004 How I Did First of all, it's either silly or sublime that when you type (or maybe, given Google…
Related:
2007 How I Did
2006 Predictions
2006 How I Did
2005 Predictions
2005 How I Did
2004 Predictions
2004 How I Did
First of all, it’s either silly or sublime that when you type (or maybe, given Google now personalizes all results, when *I* type) “predictions 2009” into Google my predictions from a year ago are ranked first.
Of course, when you say “predictions for 2009” it’s second.
Read MoreThe interview with Qi Lu and Microsoft's Bing – Twitter deal announced at Web 2 last week. I'm working on a wrap post coming soon….
