Do You Get the Signal?

Devoted readers may notice I don't post here every day, and you may wonder – well what's John up to then? Well, I've created a newsletter of sorts, a daily reading list with short commentary, called Signal. It's an FM product and it lives here, at the Signal home…

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Devoted readers may notice I don’t post here every day, and you may wonder – well what’s John up to then? Well, I’ve created a newsletter of sorts, a daily reading list with short commentary, called Signal. It’s an FM product and it lives here, at the Signal home page. Every day, I sort through hundreds of stories, most related to the Internet, media, and marketing world, and find ten or so that I find particularly noteworthy. I then annotate the links with a comment or two, and wrap the whole dealio up with a bow. You can subscribe to it as an email newsletter if you want, just put your mail up in the box on the right hand side of the page.  

I decided to do this because I wish I had such a product myself, and so far, everything I’ve ever made has followed that simple directive. Let me know if it works for you.

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My HP Input Output Interview

For those of you who might want to watch what I'm on about these days, this is a pretty good overview. UPDATED: Fixed the autoplay with sound issue….

For those of you who might want to watch what I’m on about these days, this is a pretty good overview.

http://hpproserv.pb.feedroom.com/hp/hpproserv/darkoneclip/player.swf?Environment=&SiteID=hpproserv&SiteName=HP%20Products%20&%20Services%20Videos&SkinName=darkoneclip&ChannelID=c16fd49cdc2ff6b3c2eec55feb9d05092d5bcb57&StoryID=0b046b5b055022b33e7e26d36240b735d0cba844&Volume=.5&AutoPlay=false&VideoPlayer.videoPlayer1.StoryLinkURL=http%3A//www.inputcreatesoutput.com

UPDATED: Fixed the autoplay with sound issue.

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Help BigThink Interview…Me!

Next week, as part of HP’s sponsored Input/Output series, I’ll be interviewed by the folks at BigThink.   Here’s the link to the webcast. I hope you’ll join. I’m proud to be part of this program, as past guests have included best selling thinkers/authors like Chris Anderson and James Surowiecki….

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Next week, as part of HP’s sponsored Input/Output series, I’ll be interviewed by the folks at BigThink.  

Here’s the link to the webcast. I hope you’ll join. I’m proud to be part of this program, as past guests have included best selling thinkers/authors like Chris Anderson and James Surowiecki. I’ve got big shoes to fill, and I need your help to fill em.

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CM Summit NYC in June: Agenda Is Live

I'm pleased to announce the agenda of our 5th CM Summit: Marketing in Real Time. I'm excited about of the mix of one-on-one interviews, hand-picked case studies, and focused discussions with leaders from major brand advertisers, agencies, and digital media companies. We've also added new networking opportunities so that conversation…

Screen shot 2010-04-19 at 12.57.11 PM.pngI’m pleased to announce the agenda of our 5th CM Summit: Marketing in Real Time. I’m excited about of the mix of one-on-one interviews, hand-picked case studies, and focused discussions with leaders from major brand advertisers, agencies, and digital media companies. We’ve also added new networking opportunities so that conversation is at the center of the conference.

Our early-bird pricing is available until this Friday April 23rd, so register today.

Details in our release here.

What: CM Summit 2010: Marketing in Real-Time
When: June 7-8, 2010
Where: New York, NY
Register:
http://cmsummit.com/register
The extraordinary speakers at this year’s CM Summit include (more are coming!):

Tim Armstrong – CEO, AOL* Henry Blodget – EIC, The Business Insider * Joanne Bradford – CRO, Demand Media * Deanna Brown – President and COO, Federated Media * Chris Bruzzo – VP, Brand, Content & Online, Starbucks Coffee Company * Dick Costolo – COO, Twitter * Dennis Crowley – Co-founder, foursquare * Seth Goldstein – Entrepreneur, Stickybits * Omar Hamoui – Founder & CEO, AdMob * Tariq Hassan – VP Worldwide Marketing, Imaging & Printing Group, HP * John Hayes – CMO, American Express * Curt Hecht – CEO, Vivaki * Bradley Horowitz – VP, Product Marketing, Google * Tony Hsieh – CEO, Zappos * Arianna Huffington – Co-founder & EIC, Huffington Post * Ann Lewnes – SVP of Corporate Marketing and Communications, Adobe * Bob Lord – CEO, Razorfish * Joel Lunenfeld – CEO, Moxie Interactive * Mary Meeker – Managing Director, Morgan Stanley * Mike Murphy – VP, Global Sales, Facebook * Rob Norman – CEO Group M North America, IAB * Adam Ostrow – EIC, Mashable * Amy Powell – SVP, Interactive Marketing Paramount Pictures * Avner Ronen – CEO, boxee * Chris Schembri – VP Media Services, AT&T * Hilary Schneider – Executive Vice President, Yahoo! * Arthur Sulzberger, Jr. – Chairman, The New York Times Company * Omar Tawakol – CEO, BlueKai * Tuan Tran – VP Imaging & Printing Group, HP * Ken Wirt – VP, Consumer Marketing, Cisco * Susan Wojcicki – VP, Product Management, Google * Dennis Woodside – VP, Americas Operations, Google
Hope to see you there!
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The 2010 Web2 Summit Theme: Points of Control

Each year at the Web 2 Summit, Tim and I try to focus our program on an overarching theme that we believe best sums up the year ahead. This is never easy to do – the event is still eight months away. But this year I feel better than I…

web22010.pngEach year at the Web 2 Summit, Tim and I try to focus our program on an overarching theme that we believe best sums up the year ahead. This is never easy to do – the event is still eight months away. But this year I feel better than I ever have about our focus, because it’s a return to our roots, as it were.

If you know my work, you know I’m fascinated by the interplay between the entrepreneurial culture of our industry and the giants who have emerged from within it – Google, Facebook, Microsoft, to name a few – as well as those who have joined it from other industries – Comcast, GE, and Newscorp come to mind.

For 2010, Web 2 will focus on the chess game in which all of these companies are now engaged, a battle to gain the upper hand in crucial “points of control” across the Internet Economy. The idea sprang from Tim’s “War for the Web” post last Fall, but we’re taking that riff and broadening it, identifying chokepoints on an increasingly crowded chessboard.    

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Announcing The Fifth Annual CM Summit: Theme and Initial Lineup

(cross posted from FM blog ) I’m very excited to announce the theme and line-up for our fifth CM Summit, to be held in New York June 7-8 (it's the kickoff conference to New York's annual Internet Week). We’ve got a lot to talk about this year – our theme…

summit-arrow-color-2.png(cross posted from FM blog )

I’m very excited to announce the theme and line-up for our fifth CM Summit, to be held in New York June 7-8 (it’s the kickoff conference to New York’s annual Internet Week).

We’ve got a lot to talk about this year – our theme is “Marketing in Real Time.”

2009 was the year the web went real time. Twitter grew five fold and became a major online player, tens of millions of us learned how to live out loud in public. Facebook responded by changing its approach to user data, making its more than 400 million user profiles publicly searchable. And Google, Microsoft, and Yahoo began integrating Facebook and Twitter’s real time signals into their search offerings, creating an ever-circulating ecosystem of conversation across the web.

2009 was also the year the web went mobile and local. The “broadband of mobile” – 3G – became ubiquitous. As Apple’s iPhone consolidated its grip on the smart phone market, Google and its partners introduced the open-platform Android, Palm introduced its Pre and Pixi, Verizon its map, and AT&T responded in force, kicking off what is sure to be a multi-year, multi-party marketing war. “There’s an app for that” became a cultural catchphrase, and even Intel prepared to become a player in the new app economy, driven by the rise of a new class of devices, including netbooks. By year’s end, Morgan Stanley analyst Mary Meeker had predicted that the mobile web will far exceed the current web in scope and opportunity.

Mobile, local, real time, social – in its second decade, the web has matured and taken a central position in our culture, one that no longer relegates the Internet to role of “other.” The web is now a part of every aspect of our lives, and as marketers, we must integrate this fact into our strategy and our execution. That means rethinking what we’ve grown accustomed to calling “traditional media” and imagining new ways to blend offline and online. It means developing the skills and practices of a publisher, and taking a platform-based approach to connecting with customers. And it means rethinking some of our “best practices” – including measurement, research, and the agency-client relationship.

So what can we learn from the past year as we enter a decade where the real time web will become ubiquitous? What worked, what failed, and why? What platforms have emerged as steady new partners? What startups are lurking in Silicon Valley’s wings, poised to once again change the game and offer new channels of communication with our customers?

At the CM Summit you’ll hear cross-platform case studies from senior marketers at brands like Starbucks, AT&T, Adobe, Paramount, and many more. You’ll meet the leaders of platform companies like Facebook, Twitter, Google, Bing, and Yahoo. And as always, you’ll discover the next wave of disruptors – companies like Foursquare, Boxee, and AdMob.

Here is the initial 2010 speaker lineup – expect more announcements in the coming weeks. Register now (while the early bird price is still in effect!), and I look forward to seeing you in New York!

Omar Hamoui – Founder & CEO AdMob

Ann Lewnes – SVP of Corporate Marketing and Communications Adobe

Chris Schembri – VP Media Services AT&T

Henry Blodget – EIC The Business Insider

Avner Ronen – CEO boxee

Ken Wirt – VP, Consumer Marketing Cisco

Deanna Brown – President and COO Federated Media

Dennis Crowley – Co-founder foursquare

Rob Norman – CEO Group M North America

Bradley Horowitz – VP, Product Marketing Google

Susan Wojcicki – VP, Product Management Google

Dennis Woodside – VP, Americas Operations Google

Arianna Huffington – Co-founder & Editor-in-chief Huffington Post

Joel Lunenfeld – CEO Moxie Interactive

Arthur Sulzberger, Jr. – Chairman The New York Times Company

Amy Powell – SVP, Interactive Marketing Paramount Pictures

Bob Lord – CEO Razorfish

Chris Bruzzo – VP- Brand, Content& Online Starbucks Coffee Company

Dick Costolo – COO Twitter

Hilary Schneider – Executive Vice President Yahoo

The CM Summit thanks its sponsors:

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Search Getting Worse? What Did I Mean?!

(Excerpted from a longer post on BingTweets, part of a series I've been writing, underwritten by Bing). In my predictions this week I seemed unusually glum about the state of search, writing: Traditional search results will deteriorate to the point that folks begin to question search's validity as a service….

(Excerpted from a longer post on BingTweets, part of a series I’ve been writing, underwritten by Bing).

In my predictions this week I seemed unusually glum about the state of search, writing: Traditional search results will deteriorate to the point that folks begin to question search’s validity as a service.

This statement did not go unnoticed by folks in the industry, and I received quite a few emails, Tweets, and comments asking what on earth I meant. Well, in the post I tried to explain:

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Predictions 2010

Related: 2009 Predictions 2009 How I Did 2008 Predictions 2008 How I Did 2007 Predictions 2007 How I Did 2006 Predictions 2006 How I Did 2005 Predictions 2005 How I Did 2004 Predictions 2004 How I Did A new decade. I like the sound of that. I'm a bit…

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Related:

2009 Predictions

2009 How I Did

2008 Predictions

2008 How I Did

2007 Predictions

2007 How I Did
2006 Predictions
2006 How I Did
2005 Predictions
2005 How I Did
2004 Predictions

2004 How I Did

A new decade. I like the sound of that. I’m a bit late on these, but for some reason these predictions refused to be rushed. I haven’t had the contemplative time I usually get over the holidays, and I need a fair amount of that before I can really get my head around attempting something as presumptive as forecasting a year.

So I’ll just start writing and see what comes.

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These Are A Few of My Favorite Posts – 2009 Edition

Going through the past year in posts, I realized a few things. First, as with 2008, I wrote quite a lot off site. Second, I need way better navigation for this site, as it's got six years of posts in it now, and even I can't remember what the hell…

Going through the past year in posts, I realized a few things. First, as with 2008, I wrote quite a lot off site. Second, I need way better navigation for this site, as it’s got six years of posts in it now, and even I can’t remember what the hell I said half the time. And third, I want to write more. A lot more. I’m expecting that will happen in 2010.

But I did get to write quite a bit in ’09. Here are some of the posts I’m most proud of.

January, 09

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Predictions 2009: How Did I Do?

Related: 2009 Predictions 2008 Predictions 2008 How I Did 2007 Predictions 2007 How I Did 2006 Predictions 2006 How I Did 2005 Predictions 2005 How I Did 2004 Predictions 2004 How I Did First of all, it's either silly or sublime that when you type (or maybe, given Google…

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Related:

2009 Predictions

2008 Predictions

2008 How I Did

2007 Predictions

2007 How I Did
2006 Predictions
2006 How I Did
2005 Predictions
2005 How I Did
2004 Predictions
2004 How I Did

First of all, it’s either silly or sublime that when you type (or maybe, given Google now personalizes all results, when *I* type) “predictions 2009” into Google my predictions from a year ago are ranked first.  

Of course, when you say “predictions for 2009” it’s second.   

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