There’s an old maxim in the news business: Stories in which a dog bites a man are uninteresting. But a man biting a dog? Now that’s worth writing up!
Last week Google released a report on the value of news to its business. Its conclusions minced no words. Here’s the money quote: “…news content in Search has no measurable impact on ad revenue for Google.”
On first glance, Google’s experiment feels like a Dog Bites Man story – everyone knows news doesn’t drive advertising revenue – hell, I lived that truth most of my career, most recently with The Recount, which attempted to convince advertisers to support high-quality news coverage across video and social media (we couldn’t). But look a bit closer, and you might just see a Man Bites Dog story after all.
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