After the Token Act: A New Data Economy Driven By Small Business Entrepreneurship

Gramercy Tavern in New York City

If Walmart can leverage data tokens to lure Amazon’s best customers away, what else is possible in a world of enabled by my fictional Token Act?

Well, Walmart vs. Amazon is all about big business – a platform giant (Amazon) disrupting an OldBigCo (Walmart and its kin). Over the past two decades, Amazon bumped Walmart out of the race to a trillion-dollar market cap, and the OldCo from Bentonville had to reset and play the role of the upstart. The Token Act levels the playing field, forcing both to win where it really matters: In service to the customer.

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