On Marketing Marketing

It's not easy to market marketing to marketers. David Galbraith points out a funny contradiction……

It’s not easy to market marketing to marketers. David Galbraith points out a funny contradiction

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Another SE Chart

This one from SE consultant Bruce Clay. It includes overviews of all the majors. If you stare at this for more than five minutes, ping me. We have at least that much in common. (Thanks, Kottke)….

This one from SE consultant Bruce Clay. It includes overviews of all the majors. If you stare at this for more than five minutes, ping me. We have at least that much in common. (Thanks, Kottke).

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Gigablast Connects Wayback…

Gigablast, still the work of one mad scientist (Matt Wells), now directly links search results to the Wayback Machine (link via Resourceshelf). This is pretty cool – I've always wondered why other engines don't crawl history, so to speak, or at least offer it as an option…….

Gigablast, still the work of one mad scientist (Matt Wells), now directly links search results to the Wayback Machine (link via Resourceshelf). This is pretty cool – I’ve always wondered why other engines don’t crawl history, so to speak, or at least offer it as an option….

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Google Clears Sarbanes-Oxley Audit, Next Stop….Wall St.?

Markoff writes in the NYT today that Google has completed an internal audit of its compliance with Sarbanes-Oxley. This is no small feat, the law requires an audit trail of every third party transaction, and Google has millions of them a week in its PPC engine. According to the Times:…

Markoff writes in the NYT today that Google has completed an internal audit of its compliance with Sarbanes-Oxley. This is no small feat, the law requires an audit trail of every third party transaction, and Google has millions of them a week in its PPC engine. According to the Times:

Google’s board has been awaiting the report before giving the final go-ahead for the company to file a formal stock registration with the Securities and Exchange Commission, according to several executives involved with the process….

The company has not yet picked a lead underwriter for its stock market offering, Google executives say, but several people involved in the process say that J. P. Morgan and Goldman Sachs are the only real candidates to manage the deal. Google is still weighing whether it should offer some shares through a public auction, in part to deflect potential criticism over whether the many investors eager to own a piece of the business will be treated in an equitable fashion.

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Way Cool Music Search

I found Grandaddy by using Amazon's collaborative filtering technology – when I bought a Flaming Lips album on the advice of a friend, the Amazon filter said "folks who bought 'Yoshimi…' also bought…" I bit, and am glad I did. Now, take this idea to search, at least in a…

I found Grandaddy by using Amazon’s collaborative filtering technology – when I bought a Flaming Lips album on the advice of a friend, the Amazon filter said “folks who bought ‘Yoshimi…’ also bought…” I bit, and am glad I did. Now, take this idea to search, at least in a way. Thanks to Scoble for this gem: MusicPlasma. More proof of what can be done on top of a search platform. This takes a Grokker-like interface to show how your musical tastes relate. Type in one band you love and it will show you others you’d like. You can drill down in sort of a Venn diagram-driven search – say “Radiohead” then “The Shins”. As far as I can tell, this is built on the Amazon API (perhaps someone more astute than I can figure this out?). This is why, as I will say again, Yahoo and Google should really rev up their API programs.

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Toolbar Wars: MSN Counters

Dow Jones reports that MSN has added a search toolbar. What took so long?…

Dow Jones reports that MSN has added a search toolbar. What took so long?

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SEO/SEM Market Turns Sights Toward Inktomi

Until now, organic search was a one-horse race – Google. But with Yahoo coming online soon with its own search technology, based largely on Inktomi, the optimizers and marketers are focusing on Inktomi with the kind of ardor once reserved for Google. Will be interesting to watch how the…


Until now, organic search was a one-horse race – Google. But with Yahoo coming online soon with its own search technology, based largely on Inktomi, the optimizers and marketers are focusing on Inktomi with the kind of ardor once reserved for Google. Will be interesting to watch how the two compare in the judgment of this world, once Yahoo takes off the wraps.

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Highbeam

A newly named "intermediate" research service from Hoover's founder Patrick Spain, integrating eLibrary, Researchville, Alacritude, and encyclopedia.com. The idea is interesting – to target the individual info-seeker who wants more than Google can offer, but does not want to pay the enterprise pricing of Factiva or Lexis/Nexis. Rafta Ali's PaidContent…

A newly named “intermediate” research service from Hoover’s founder Patrick Spain, integrating eLibrary, Researchville, Alacritude, and encyclopedia.com. The idea is interesting – to target the individual info-seeker who wants more than Google can offer, but does not want to pay the enterprise pricing of Factiva or Lexis/Nexis. Rafta Ali’s PaidContent has posted an interview with Spain.

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BannanaSlug

You know that sense of vague hope which comes from entering a query into Google that will mostly likley return tens of thousands of results? And that vague sense of hopelessness that comes when those results turn up, and there's literally nothing that matches what you are looking for? In…

You know that sense of vague hope which comes from entering a query into Google that will mostly likley return tens of thousands of results? And that vague sense of hopelessness that comes when those results turn up, and there’s literally nothing that matches what you are looking for?

In such a case, have you ever scrolled down to the bottom of the page, where the Goooooooooooooooogle is, and randomly hit, say result page #21, just to see if that might help? Yeah, me too. Steve Nelson knows our pain. A while back, he hacked up a Google API-based application called BannanaSlug that adds a bit of whimsical serendipity to your searches. It takes your search and adds a random word to it, just to see what happens. It’s kind of fun to check out…

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Google Alert – Pointing Toward Search As A Platform

This application, built on the (rather limited) Google API, gives an inkling of the services and innovations which might prosper on the web should Google decide to become a true platform for developers. (To learn more on Google Alert, read SEW's write up here). In the FAQ, for example, the…

This application, built on the (rather limited) Google API, gives an inkling of the services and innovations which might prosper on the web should Google decide to become a true platform for developers. (To learn more on Google Alert, read SEW’s write up here). In the FAQ, for example, the developers of Google Alert note that “Google Alert is a free service but bandwidth and CPU time cost money. Google’s API terms prohibit commercial use so you can’t even pay Google Alert for more results. In the future, Google Alert hopes to launch a premium commercial service with much greater capacity. Negotiations are currently under way with Google to arrange a license for this. “

My guess is that a quick witted developer over at Yahoo might just decide to open up their API for this kind of service, and the thousands of others which might flourish if they put a couple of big brains and some developer evangelizing behind it.

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