Man, With All These Shoes Dropping…

Google has launched a Friendster killer. Or, perhaps it's best to say, Google, in its inimitable style (one passionate engineer working one day a week on a side project – I am starting to think this is a bit disingenuous) has launched a beta social networking site – Orkut.com. You…

i_orkut.gifGoogle has launched a Friendster killer. Or, perhaps it’s best to say, Google, in its inimitable style (one passionate engineer working one day a week on a side project – I am starting to think this is a bit disingenuous) has launched a beta social networking site – Orkut.com. You will recall rumour had it that Google tried to buy Friendster a while back and F’ster took a better offer from Benchmark and KP. Now Google lets this cat out of the bag. Hmmmm.

The site is named after the engineer who started it (apparently he has been obsessed with this stuff for a while, including starting social networking projects for Stanford alumni), and is not officially part of Google’s product portfolio yet, according to Google spokesfolk, though Google owns the technology.

One Google employee comments on it here.
News.com piece.

Search Engine Watch’s coverage.

Update: By the way, the unique thing in this system, far as I can tell, is that the only way you can get in is to be invited by someone who is already in. And the first folks in were at Google. That in itself is an interesting plotline.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

2 thoughts on “Man, With All These Shoes Dropping…”

  1. slows signup rate to somethimg manageable, for once.

    indeed, a friend was graphing the total user number, and for much of the day after launch, and it was strictly linear.

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