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More on Trademarks

Dana Blankenhorn continues the discussion on Corante w/r/t the trademark issue and paid search. This one is not going away, though I think this will come down to shades of gray, not black and white legal rulings. If a legal precedent is set that is too restrictive, many will cry…

Dana Blankenhorn continues the discussion on Corante w/r/t the trademark issue and paid search. This one is not going away, though I think this will come down to shades of gray, not black and white legal rulings. If a legal precedent is set that is too restrictive, many will cry foul and claim the suffocation of an entire industry (ie, the $6 billion paid search market). If there is no precedent, trademark law is weakened and those who depend on their trademarks will suffer. It will take time for the standards to emerge from case law.

Dana points to an email from BizWeek’s Alex Salkever, in which Alex notes that Google has already given in to Dell and eBay and disallowed others from advertising using those trademarks. But it’s worth noting that there is something of a quid pro quo – Dell and eBay buy massive amounts of keywords related to their trademarks, to cover searches which use the trademarks in the first place. Interesting – with no competition for those keywords, I wonder how the price is set? (thanks for the pointer, Hylton!)

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Queries Getting Denser

Via DMNews, saw this study from OneStat (a web analytics company) on query trends. It basically said that folks are starting to use more words in their queries. Why? They're not getting the results they want? They know more words will mean a better result? Little of both? Not much…

Via DMNews, saw this study from OneStat (a web analytics company) on query trends. It basically said that folks are starting to use more words in their queries. Why? They’re not getting the results they want? They know more words will mean a better result? Little of both? Not much here on that piece of the story.

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This Search Blows

Blowsearch aggregates 20 different engines and claims to be "fast as the wind." The site also has a toolbar that's got some buzz round the search community (link via Search Engine Lowdown)….

Blowsearch aggregates 20 different engines and claims to be “fast as the wind.” The site also has a toolbar that’s got some buzz round the search community (link via Search Engine Lowdown).

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Udell on Scylla and Charybdis

Over at Infoworld (thanks Matt) Jon Udell is working out what might be a neat hack between the full text approach to search found at most search engines, and the rather utopian approach of the fully structured semantic web. It involves, among other things, converting RSS feeds into XHMTL. Not…

Over at Infoworld (thanks Matt) Jon Udell is working out what might be a neat hack between the full text approach to search found at most search engines, and the rather utopian approach of the fully structured semantic web. It involves, among other things, converting RSS feeds into XHMTL. Not for the faint of heart, but an interesting angle in terms of grokking how useful search may evolve from the feed-o-sphere….

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When Gary Price Writes…

…many folks listen. Gary is the Editor of Resourceshelf and a strong voice in cutting edge librarian/geek culture. In this piece, guest written for Pandia.com, Gary lists his top ten grips about Google. Many of them run along a theme which might best be summed up as failures to nurture…

…many folks listen. Gary is the Editor of Resourceshelf and a strong voice in cutting edge librarian/geek culture. In this piece, guest written for Pandia.com, Gary lists his top ten grips about Google. Many of them run along a theme which might best be summed up as failures to nurture the open, geek culture from which Google sprang.

Highlights:

1) Google needs to fix several advanced search problems. Many of them have been known for several months. These are things that should work….

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The Orkut/Data Connection

Jeremy Zwadony nails a key reason Google needs Orkut – it's the data…Yahoo, MSN, AOL all have boatloads of data about their users. For future search models like local and personalized advertising, and for user lock-in, this kind of information is critical. So far, Google has very little data on…

Jeremy Zwadony nails a key reason Google needs Orkut – it’s the data…Yahoo, MSN, AOL all have boatloads of data about their users. For future search models like local and personalized advertising, and for user lock-in, this kind of information is critical. So far, Google has very little data on its users. Orkut could solve that, for a portion of the user base…if it would work, that is. It was offline (unintentionally) most of yesterday…wonder if they are ruing the .net decision…

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Corporate Reputation Management Engine

So perfect is this, that I must simply quote from the release, and let it speak for itself. SEO has come to PR! Converseon Launches First-of-Its-Kind Search Engine Reputation Management Service NEW YORK–(BUSINESS WIRE)–Jan. 28, 2004– "SERMA(C)" Combines Innovative Content Management Techniques Together with Sophisticated Optimization Skills To Help Companies…

So perfect is this, that I must simply quote from the release, and let it speak for itself. SEO has come to PR!

Converseon Launches First-of-Its-Kind Search Engine Reputation Management Service

NEW YORK–(BUSINESS WIRE)–Jan. 28, 2004–

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Booble Hears From The Lawyers

Predictable, as I said earlier, Google has sent a bigfoot letter to Booble. Full text here….

Predictable, as I said earlier, Google has sent a bigfoot letter to Booble. Full text here.

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Interesting Twist: Google and WhoIs LookUps

Andy Beal points out in his blog that Google has been blocked from performing Whois lookups by Network Solutions. The "Whois" feature (which lets you find out who owns a web domain) was one of many added recently by Google in its continued quest to "make the world's information accessible."…

logo-netsol.gifAndy Beal points out in his blog that Google has been blocked from performing Whois lookups by Network Solutions. The “Whois” feature (which lets you find out who owns a web domain) was one of many added recently by Google in its continued quest to “make the world’s information accessible.” Alex S. at BizWeek pointed out in a piece blogged here that there’s a business model behind this intent (I’ll take disintermediation for $500, thank you very much). We had a back and forth about it in the comments as well.

In any case, it’s significant that Network Solutions is pushing back. Andy, who writes in large part to the SEO community, comments:

There’s some hypocrisy here. Google publicly chastises anyone who run ranking reports on the Google Index, claiming that it is a drain of their server resources. Yet they seem quite happy to launch a service that has the same impact on Network Solutions…

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