Category: Of Note in Search Biz

A major case threatening to rain on the paid search party has been settled out of court by the parties – AOL/Netscape and Playboy. Terms were not disclosed. This takes some air out of the issue, but Google still has action pending.

Man, someone at the Times is agog over Google stories. This one is on folks buying their own name as pay-per-click keywords. Anecdotal, but fun.

Jeremy points to his company’s launch of MyYahoo’s RSS aggregator in beta (he also has comments on the Orkut news). Check it out…

Google has launched a Friendster killer. Or, perhaps it’s best to say, Google, in its inimitable style (one passionate engineer working one day a week on a side project – I am starting to think this is a bit disingenuous) has launched a beta social networking site – Orkut.com. You will recall rumour had it that Google tried to buy Friendster a while back and F’ster took a better offer from Benchmark and KP. Now Google lets this cat out of the bag. Hmmmm.

The site is named after the engineer who started it (apparently he has been obsessed with this stuff for a while, including starting social networking projects for Stanford alumni), and is not officially part of Google’s product portfolio yet, according to Google spokesfolk, though Google owns the technology.

One Google employee comments on it here.
News.com piece.

Read More

Kevin Lee over at Marketing Wonk noticed that Overture has changed its terms for advertising to include email as a third party venue where its PPC advertising might end up. This in response to Google’s apparent move to do the same.

Nice piece in the NYT today, in Circuits no less, about finding stuff you’ve seen online before. The author speaks to researchers working on the cluttered and useless Bookmarks feature found in most browsers. (One researcher compares Bookmarks to a messy closet no one wants to open). Researchers found that “some people try to keep track of Web sites by sending themselves an e-mail message with the link and a note of why it might be useful. Others print pages or use sticky notes. Some people, the researchers found, make no attempt to save a page, counting on being able to find it again with a search engine.” Sound familiar?

The article references the MSFT Research project called Stuff I’ve Seen, which automatically watches sites you’ve been to and recalls them based on keyword searches, regardless of whether you bookmarked it. A good idea, I think. MSFT says it is considering adding it to Longhorn, but will probably not break it out as a separate utility.

PS – Dave Winer points to a new beat application that addresses this problem: Furl. I like the premise: Furl is a new web browsing tool that lets you save and organize thousands of useful web pages (you know, the ones you want to save for future reference but then can never find again) in a personal “web page filing cabinet”.

Read More

Play with this first. AdSense Sandbox. A great idea.

Via Search Engine Guide I came across this: SearchLimo. You know how Google employee #1 and supergeek Craig Silverstein used to always say he wanted a search engine to “be like the computer on Star Trek“? Well, this is a step in that direction, though I am in no way qualified to judge if this company has the goods to deliver. So what is it? Simply put, voice-driven search.

Now, I *hate* the metaphor used here – a limo – and they’ve made it worse by beating an already dead horse with the tagline “The Web’s Luxury SE.” Gawd. And it’s damn near impossible to find out who is behind this. All the links and About pages are about…how to advertise. The only reference to who is responsible is this: “(SearchLimo) …was developed and built on a freeware VRU platform designed by a prominent institution of higher education…” OK…so…which one? By whom? Can’t find anything. Anyway, it launches officially on Feb 15.

I wrote about this a month or so ago, but it’s ready for media prime time – Eurekster launched today. There’s got to be a better name for socia-networking-driven search (er..Searchster?). What’s news: Eurekster has a deal for search results from Overture, but as MediaPost notes, So far, only the “natural” search results a user clicks on are added to the list of sites recently visited by the user’s community of friends. “The current version of the product offers no re-ranking of sponsored search results,” notes Steven Marder, Chairman, Eurekster Inc.

I’m going to quote liberally from the Eurekster “about” page for you, then ask a question:

See how eurekster personalizes search results
Type in a search term e.g. your name
Click on a search result that you think is best (this can be on any page of the search results). Stay at that website for at least 1 minutes (or we will assume that it wasn’t useful for you). Repeat this as often as you like.
In 3 minutes do the same search again and you will notice that the results you preferred will be at the top of the list of search results (excluding sponsored search results).
We remember the result you liked so you never have to repeat trawling through a long list of search results again!

How this helps other eurekster users
* After you sign up to eurekster and get your friends using it, when one of them does the same search as you then your preferred result will appear higher up their list of results. So everyone can learn from the search activity of people they know and trust.
* eurekster takes care of sharing the quality results around social networks to allow groups of people to learn from each other, while protecting identity and allowing the option for complete privacy.
* If users try to boost poor or inappropriate results they will not be spread to other users. The only people affected by this will be their direct contacts that they have invited to join their personal network. This social network filtering of search results works just like word of mouth that we count on in everyday life.

Read More

On some level, you have to love this: A porn search engine. If only it worked. I crashed it on a search for “sex,” tried again, and got 291 results – 291! Don’t even try more sophisticated fare, there are few results to speak of. It’s a great idea, poorly executed, and with a terrible name – Booble – that’s derivative *and* sophomoric. The lawyers over at Google must be sharpening their knives, because the trade dress ripoffs alone warrant a bigfoot letter, if not more. Booble’s put out a press release, lightheartedly claiming they are parodying Google, but they also claim the engine actually works. It’s a directory of sorts – the release claims they’ve added 6000 sites that are vetted by human editors, but …really. Note to Fleshbot: This is a good idea poorly executed – get on this asap!

(Thanks to the folks at Boing Boing for the pointer).