SEO/SEM Market Turns Sights Toward Inktomi

Until now, organic search was a one-horse race – Google. But with Yahoo coming online soon with its own search technology, based largely on Inktomi, the optimizers and marketers are focusing on Inktomi with the kind of ardor once reserved for Google. Will be interesting to watch how the…


Until now, organic search was a one-horse race – Google. But with Yahoo coming online soon with its own search technology, based largely on Inktomi, the optimizers and marketers are focusing on Inktomi with the kind of ardor once reserved for Google. Will be interesting to watch how the two compare in the judgment of this world, once Yahoo takes off the wraps.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

Leave a Reply