My first thought upon hearing this news was of Apple – if ever there was an Apple-like company, it’s Nest. Founded by an ex-Apple employee, Nest devices do for thermostats and smoke alarms what the Mac did for PCs – made them relevant and far more valuable. And Nest was in essence a design driven company – just like Apple. But it’s a sign of how sprawling Google’s ambitions are when compared to Apple, which I can’t imagine ever getting into home control systems, much less autonomous cars or robotics.
Google is proving itself willing to make huge bets in markets it believes will become drivers of tomorrow’s data ecosystem. Draped in that light, Nest seems an inevitable move. So what might be next? To answer that question, start with those things we view as super-valuable, but are not yet widely lit with computable information. Clothing? Cars? Healthcare? Food?! Well…why not?