If you've read The Search, you know that my fascination with media and technology flowered while an undergraduate at UC Berkeley, in the Anthropology department. From my first real book related post on Searchblog: Back in the mid 80s I was an undergraduate in Cultural Antropology, and I had…
If you’ve read
The Search, you know that my fascination with media and technology flowered while an undergraduate at UC Berkeley, in the Anthropology department. From my first
real book related post on Searchblog:
Back in the mid 80s I was an undergraduate in Cultural Antropology, and I had a class – taught by the late Jim Deetz,which focused on the idea of material culture – basically, interpreting the artifacts of everyday life. It took the tools of archaeology – usually taught only in the context of civilizations long dead – and merged them with the tools of Cultural Anthropology, which interpreted living cultures. He encouraged us to see all things modified by man as expressions of culture, and therefore as keys to understanding culture itself. I began to see language, writing, and most everyday things in a new light – as reflecting the culture which created them, and fraught with all kinds of intent, contreversies, politics, relationships. It was a way to pick up current culture and hold it in your hand, make sense of it, read it.
At the same time I was making extra money beta testing some software on a brand spanking new Mac, vintage 1984. Anthropology and technology merged, and I became convinced that the Mac represented mankind’s most sophisticated and important artifact ever – a representation of the plastic mind made visible. (Yeah, college – exhaaaaale – wasn’t it great!).
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