The Music In Magazines

I remember being 10, or thereabouts, sitting in front of my parent's stereo system, entranced by the albums they had collected in college. The system – tuner, turntable, and speakers – was a Craig, cheap, Korean, and dependable, an early indication of where the consumer electronics business was heading….

Kingston Trio HungryI remember being 10, or thereabouts, sitting in front of my parent’s stereo system, entranced by the albums they had collected in college. The system – tuner, turntable, and speakers – was a Craig, cheap, Korean, and dependable, an early indication of where the consumer electronics business was heading. I’d put on the albums they owned – Rachmanioff #2, Man of La Mancha, a lot of Kingston Trio – and listen, right up next to the speaker. I was entirely engaged – the albums were transits to another world, a world of music, no matter that it was entirely inconsistent with the world of a ten year old boy. I’m pretty sure the only new album my parents bought between 1953 and 1983 was the soundtrack to Cats, around the time I was a junior in high school.

But that stereo system, the turntable in particular, was my introduction to recorded music.

Now that entire world is dead, gone, history. 30 years after I was entranced, it’s been eclipsed by the iPod, the cel phone, the Internet.

Read More
16 Comments on The Music In Magazines

SIGN UP FOR THE NEWSLETTER

Stay up to date on the latest from BattelleMedia.com

Voice And Point of View

These are the two essential ingredients to any successful media property, to my mind. But I'm not alone, I'm really just parroting Clay Felker, my partner for a few brief years when I taught at Berkeley, and a legendary figure in the world of magazines. So why do I…

20080407 107

These are the two essential ingredients to any successful media property, to my mind. But I’m not alone, I’m really just parroting Clay Felker, my partner for a few brief years when I taught at Berkeley, and a legendary figure in the world of magazines.

So why do I bring them up? Because for once, I have something nice to say about Time Inc., in particular, its flagship magazine, Time. When I was in Europe, I read the cover story of Time that week, “The Clean Energy Myth.” The piece was a winner – a conceptual scoop, an important and timely topic, and – this was the really surprising part – a true argument, an attempt to make a point. It was so refreshing, and so different than the warmed over “on the one hand, on the other hand” pap I was used to from most newsmagazines. This article was great journalism, and it had a serious point of view. The last graf, for example:

Advocates are always careful to point out that biofuels are only part of the solution to global warming, that the world also needs more energy-efficient lightbulbs and homes and factories and lifestyles. And the world does need all those things. But the world is still going to be fighting an uphill battle until it realizes that right now, biofuels aren’t part of the solution at all. They’re part of the problem.

Read More
11 Comments on Voice And Point of View

I Got My Copy (I’m Guessing It Won’t Be Around For Long)

SEW points to the Googolopoly.pdf on Box.net (an unabashed link bait ploy, I'm biting). The game pokes fun at Google's market share, as well as the current fate of the MSFTs, AOLs, and Yahoos of the world. It's actually well done. But, it's only a matter of time before…

Googlopoly

SEW points to the Googolopoly.pdf on Box.net (an unabashed link bait ploy, I’m biting). The game pokes fun at Google’s market share, as well as the current fate of the MSFTs, AOLs, and Yahoos of the world. It’s actually well done. But, it’s only a matter of time before Hasbro sues these guys, which I am guessing is exactly what they want. (After all, Hasbro is going after Scrabulous…)

2 Comments on I Got My Copy (I’m Guessing It Won’t Be Around For Long)

The Rise of Independent Media Brands Online

In my last overlong bout of thinking out loud, I pondered the role of the ad network in our online media ecosystem, and the apparent connection between the loss of brand-savvy executives at portals with the rise of the ad network/platform strategy as the apparent saving grace for those…

30Secspotwebgoogleresults

In my last overlong bout of thinking out loud, I pondered the role of the ad network in our online media ecosystem, and the apparent connection between the loss of brand-savvy executives at portals with the rise of the ad network/platform strategy as the apparent saving grace for those selfsame portals.

I left that post with these thoughts:

And I have to tell you, neither the publishers nor the brand marketers believe that a magical ad platform will somehow address their needs online. Sure, brand marketers will spend 5-15% of their budget on lower-CPM “pray and spray” DR and awareness campaigns. And sure, publishers are happy – thrilled! – to see algorithms drive up their backfill or remnant inventory CPMs. But none of them believe that ad networks provide the same kind of engagement and brand building opportunities that a simple two-page spread or 30-second spot does in the offline world.

Read More
27 Comments on The Rise of Independent Media Brands Online

Yahoo Marketing: Why Not Take A Page From Intel Inside?

I've heard Yahoo's local radio ads a few times while driving around the Bay area. I'm going to save my detailed thoughts on them to an audio post, but suffice to say, I had mixed feelings when I heard them. Radio ads in general seem to play over on…

As Seen On Tv

I’ve heard Yahoo’s local radio ads a few times while driving around the Bay area. I’m going to save my detailed thoughts on them to an audio post, but suffice to say, I had mixed feelings when I heard them. Radio ads in general seem to play over on the stupid side of the yard, but what I found interesting was the direct mention of Google – twice – and the use of an associated wolf howl. Webmasterworld thread on the new ads is here. News.com story here.

Regardless, offline marketing of search can, no doubt, boost share. Why? Because honestly, there’s not much further down Yahoo’s share can go. With Ask all but throwing in the towel, Yahoo is one notch closer to the bottom (yeah, I know, Microsoft is lower, but I sense they could be, as many in the industry have said to me, lying in the weeds for a reason….).

Read More
5 Comments on Yahoo Marketing: Why Not Take A Page From Intel Inside?

Google’s Second Click Conflict Dominates SES Panel Today

At SES, while I was on a panel about universal search, Comscore today released some really interesting data. We spent the rest of the hour debating the meaning of if all. It was like getting muffins straight from the oven – no one has seen it, not even the…

Gooog Finance

At SES, while I was on a panel about universal search, Comscore today released some really interesting data. We spent the rest of the hour debating the meaning of if all. It was like getting muffins straight from the oven – no one has seen it, not even the product manager of universal search at Google, whose service the data analyzed.

You can find in the moment coverage of the news here. What I found fascinating about this – not just the data, but the chance to really think about universal search – is the age-old conflict that Google faces between being a pure navigation service – “We get you where you want to go” – and being a media company – “We get you to our properties, where we make more money if you stay.”

This conflict is very real, urgent, and present.

Read More
31 Comments on Google’s Second Click Conflict Dominates SES Panel Today

What’s This Fascination with Ad Networks? (Or, the Online Media Business Will Be About Brands First, Technology Second)

Back a year ago, I wrote a three part series on the future of the media business. It began as an attempt to think out loud about a topic with which I had become obsessed, and it ended up becoming a manifesto of sorts about conversational media and marketing….

Rc ColaBack a year ago, I wrote a three part series on the future of the media business. It began as an attempt to think out loud about a topic with which I had become obsessed, and it ended up becoming a manifesto of sorts about conversational media and marketing.

As you may recall, I started that last set of posts with the observation that major media companies – Time Warner, NewsCorp, CBS – had all fired or parted ways with the long time managers of their digital assets, opting instead for insiders or traditional media folks with whom they were more comfortable. Out were pioneers like Larry Kramer, Jon Miller, and Ross Levinsohn. In were people with whom the bosses were more comfortable – folks who, in the main, came from television advertising sales backgrounds, the very medium that built those selfsame major media companies. Not surprising – in fact, it kind of made sense. After all, brand marketers were starting to talk about moving serious dollars to the web (following their customers, who had already moved). Best to have folks in charge who have great relationships with brand advertisers, right?

Well, a sequel of sorts is brewing. And this time, the main characters aren’t the major media conglomerates, they’re the majors of the online world (minus Google – more on that in a second). They are the RC Colas, the Tabs, and the Pepsis to Google’s mighty Coke: AOL, Microsoft/MSN, and Yahoo.

Read More
24 Comments on What’s This Fascination with Ad Networks? (Or, the Online Media Business Will Be About Brands First, Technology Second)

Hulu Is Up

One of my favorite parts of Hulu is that it's halfway to the video grammar in which I hope our culture gets to participate. What do I mean by that? Well, imagine the ability to take bits and pieces of video content and mash it up to create new…

Hulu-1

One of my favorite parts of Hulu is that it’s halfway to the video grammar in which I hope our culture gets to participate. What do I mean by that? Well, imagine the ability to take bits and pieces of video content and mash it up to create new stuff. How cool would that be?

It starts with the ability to share discrete portions of content. With Hulu, we can do that. Check out this bit of The Office. I selected the scene at pretty much random, but it shows how discrete units can be shared:

http://www.hulu.com/embed/5wxxSMNLXPxMi6RnYpkjqw

Read More
9 Comments on Hulu Is Up

Outside Lands

Are. You. Kidding. Me. I know the folks behind this. This is going to be amazing. ANOTHER PLANET, SUPERFLY AND STARR HILL ANNOUNCE THE INAUGURAL OUTSIDE LANDS MUSIC & ARTS FESTIVAL MAJOR THREE-DAY EVENT TO TAKE PLACE AUGUST 22 – 24 IN SAN FRANCISCO’S GOLDEN GATE PARK RADIOHEAD, TOM…

Outside Lands

Are. You. Kidding. Me.

I know the folks behind this. This is going to be amazing.



ANOTHER PLANET, SUPERFLY AND STARR HILL ANNOUNCE THE INAUGURAL OUTSIDE LANDS MUSIC & ARTS FESTIVAL



MAJOR THREE-DAY EVENT TO TAKE PLACE AUGUST 22 – 24 IN SAN FRANCISCO’S GOLDEN GATE PARK



RADIOHEAD, TOM PETTY AND JACK JOHNSON TO HEADLINE

Read More
5 Comments on Outside Lands

Truly One of the Best Things I’ve Seen In A Long Time

From BBtv:…

From BBtv:

http://p.castfire.com/Xu7m0/video/8218/bbtv_2008-02-27-214913.flv

3 Comments on Truly One of the Best Things I’ve Seen In A Long Time