Author: John Battelle

AI Can’t Cost This Much (Predictions 2026, #8)

That’s some Big Iron you got there, Mister!

Some of you gave disagreed with my last prediction, that Anthropic would file for an IPO, stating, accurately, that OpenAI has a far more pressing need for fresh capital, given its commitments to various partnerships totaling  more than $1.4 trillion and counting. That’s a good point, but I don’t think OpenAI will ever really spend that money, and my next prediction explains why: I think the costs involved with delivering AI will come down significantly in 2026.

I’m not either an economist nor a supply chain expert, so what I’m about to write is informed more by historical rhyming than quantitative analysis. But when I see eye-watering numbers about the cost of data centers, compute, and chips, I start to wonder if innovation has been factored into the calculations. When trillions of dollars are projected to be spent, trillions that would require trillions more in revenue (and profit) to justify, a lot of butterflies start to flap their wings.

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Anthropic Goes Public (Predictions 2026 #9)

According to the Financial Times (and pretty much everyone else), 2026 has the potential to be the biggest IPO year in history. SpaceX, OpenAI, and Anthropic all could go public this year; the proceeds from those three combined “would outstrip the total haul from about 200 US IPOs in 2025.”

Were any one of the three companies to successfully complete a public offering this year, they’d not only make thousands of lawyers, investors, bankers, and employees very rich, they’d also be setting a record: Each company is already privately valued at well above the benchmark for the largest public offering in history, which was Alibaba’s 2014 debut at $170 billion.

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The Feed Declines (Predictions 2026, #10)

Evolve, or die?

At the dawn of digital, when cell phones were new and culture dominated by cable television, most of my friends and family considered me an ‘early adopter.’ I was usually the first of my crew to engage with any new digital device or service – the Mac, email, the web, search, wifi, even nascent social sites like Friendster, Orkut, and LinkedIn. I was one of the very first people on Instagram, back when it was just a photo site. I was the guy friends and family called when they had a computer problem, and later, when their smart phone acted up. It wasn’t that I was particularly adept at coding or solving IT problems. I was just the guy who everyone knew had spent the most time in the digital world. You know, the Wired guy.

For nearly three decades, I stayed current with all things digital. But about ten years ago, I started pulling back. At first it was more of a vibe – I didn’t like how the digital world was starting to feel. Insistent, needy, demanding. I’d worked for most of my life inside digital spaces, but before the web went world wide, digital was more of a solo act. You, the “user,” were in charge. You decided which applications to pay attention to, which documents to read or write, which sites to visit. That was starting to change, and it didn’t feel right.

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What I’ve Learned: On Health

The holidays bring us all a moment to reflect. If you’re like nearly everyone I’ve spoken to these past few weeks, 2025 offered a lot of grist for contemplation. I usually write my predictions for next year around this time, but today I’d rather think out loud about something a bit more personal.

2025 was the year I turned 60 years of age. I hesitated before writing that sentence, because … well, like everyone I know who’s made it this far, I’ve become obsessed with understanding what it means to face the inevitable social, physical, and emotional impact of “getting older.” It’s probably one of the driving reasons for investing a considerable portion of the past two years of my life into DOC, a new company focused on the science of longevity medicine.

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Grading My 2025 Predictions

Nostradamus, so predictable.

All year long I monitor my annual predictions, taking note when events either make me a fool or a sage. 2025 marked perhaps the most unpredictable and frustrating year of them all – and that’s not nothing, given I started prognosticating in 2003. But then again, I did expect an odd one – from my 2025 post: “This isn’t going to be a normal year. 2025 will be strange, frenetic, and full of surprises.”

I titled my post “Tech Takes the Power Position.” While I didn’t make that sentiment one of my specifically numbered predictions, it did provide the context for how I was thinking about the year ahead. “We’re not accustomed to the tech industry having this much raw power. The finance industry? Sure…But this year, for the first time ever, Big Tech has leap-frogged finance in the pantheon of political influence…the subset of Big Tech bros who’ve bought their way into the Oval are evangelists for an untested and downright strange brand of magical thinking best summed up as “techno optimism.”  …for better or for worse, 2025 is going to be the year when the loudest voices in the room are all adherents of the Great Man Theory, and they all happen to have direct access to the Oval Office.”

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Two Approaches to Saving The Web. Only One Works.

Image Gareth Glaser https://www.linkedin.com/pulse/appeal-open-internet-gareth-glaser-kwnbe/

The open web – free content written by actual humans about things actual humans care about – has been in decline for more than a decade. I’ve had a front row seat throughout – first at Federated Media, which was built 20 years ago to support independent publishers, then on the Board of Sovrn, which continued Federated’s work on the programmatic/data side of the publishing business. I’ve also taught and practiced journalism for the past few decades, and started and advised countless ventures that depend on traditional media revenue streams.

In short, I know it ain’t pretty out there for advertising-supported publishing. Social media dug the grave, and now the nail gun of generative AI seems to be merrily fastening the lid over the open web’s pine box coffin.

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Algorithms and Capitalism: Cleaning Up The Waze Parade

Where are we all going?!

Do you feel it? A simmering discontent with the state of capitalism in American life? I certainly do. My kids engage with social media only if they have to – never because they wish to. They believe their feeds are  manipulated by corporate interests, and they are distrustful of anyone who believes otherwise. My wife is convinced that anything she buys online – particularly the bigger ticket items like flights or hotels – is priced based on what algorithms calculate she can afford to pay – not what might be fair or offered to others. Parents in my friend group are terrified that their kids are using ChatGPT as a confidante and therapist whose motivations are unfathomable. The stock market keeps pushing ever upwards, but my colleagues are increasingly convinced a crash is around the corner.

Something just feels….off. The complex socio-economic system that we’re all a part of seems rigged. And we feel powerless to do anything about it.

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OpenAI: Code Red? More Like Code Green!

 

After writing about how OpenAI might just be the AOL of the post AI Internet, I couldn’t resist commenting on The Information’s scoop this morning about OpenAI hitting the big red panic button. It’s now a Valley ritual to call an official emergency whenever you’ve made massive management mistakes that almost kill your company. Remember Sundar’s code red back when ChatGPT launched? Seems Sam Altman is now returning the favor. He’s worried Google’s Gemini is about to lap ChatGPT, and has told his staff to drop everything and focus entirely on improving OpenAI’s core product.

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Is OpenAI Today’s Netscape? Or Is It AOL?

As is his want, last week Fred Wilson wrote a provocative post I’ve been thinking about for the past few days. Titled “Netscape and Microsoft Redux?“, Fred notes the parallels between the browser wars of the late 1990s and the present-day battle for dominance in the consumer AI market. And he asks a prescient question: What new, world-defining product might we be missing by focusing on AI chatbots?

In the early days of the Web, everyone thought the most important new product to emerge from the Internet was the browser. Netscape, a startup with just a few months of operating history, defined the market for those browsers in 1994, then dominated it for several years thereafter. But by the late 1990s, the lumbering incumbent Microsoft had stolen Netscape’s lead by leveraging distribution and pricing advantages inherent to its massive Windows monopoly.

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Target Has an OpenAI App. Is That Good News?

Hey there, it’s been a minute. I got in a nice posting rhythm earlier in the year, but preparations for DOC (which was amazing, but exhausting) and life in general got in the way for most of the late Summer / early Fall. That’s starting to change, thank goodness.

If you’re a regular reader you know I’ve been somewhat obsessed with how AI will impact society and business – kind of like I was obsessed with how Search would impact society and business over the past two decades. An item about Target and OpenAI caught my attention this morning, news that, in more normal times, I’d have already written about in detail. Here’s the TLDR:

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