Watching OpenAI promote its ads business puts me in something of a nostalgic mood. When I saw OpenAI’s thirsty announcement this week proclaiming a billion-dollar revenue run rate in its advertising business, I had myself something of a chuckle. We’ve seen this movie before – I wrote an early script for it in The Search, which among other things chronicled Google’s rise to a spectacular IPO in 2004. But is it really the same movie? The answer is no – but if you squint, and take a few reasonable liberties with history, it’s clear Altman & Co. are hoping for a sequel.
The Race to A Billion Trillion
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