Month: January 2022

So what are we arguing about? In short, the future. Nothing is more sacred in the world of tech – the industry has defined and owned the future’s brand for as long as I can remember. Arguing about how that future might play out used to be a full time gig for many of us. It was at the center of our editorial mission at Wired – to paraphrase founding editor Louis Rossetto, our job was “to make a magazine that felt like it was mailed back from the future.” But around a decade ago, arguments about the future subsided – what was the point, given that future had consolidated into a handful of technology titans like Facebook, Tesla, Apple, Google, Netflix and Amazon? Whatever gifts or perils the future might bring, one thing was certain: The tech giants owned it. Where’s the fun in that?

This turn of events was profoundly dispiriting for some, particularly those of us who had taken the red pill at the dawn of the commercial internet. Sure, I moderated a conference on Web2, and I wrote a book on search and Google, so watching Web2 businesses grow into the most successful firms in the history of business was … cool, for a while. But by 2012 or so, I had lost the optimism and excitement I once had for the industry. It felt like our dreams for a better world had been hijacked by centralized models of capital, and the future had become predictable again. Boring.