I’m a bit behind on my snail mail, so to procrastinate from writing anything useful on the book, I went through a pile that’s accumulated over the past week. Perhaps the most interesting piece of mail came from a very familiar brand: Facebook.
The letter had all the trappings of direct mail – a presorted postage mark, impersonal address label, etc. I almost tossed it, but then I thought, why is Facebook using snail mail to message to me? I guess Facebook can’t grow using only its own platform to market its wares. After all, Google is now a major brand advertiser, and probably does direct mail as well. It’s kind of interesting that Facebook is now marketing in new ways….so open it I did.
The one page letter was an offer designed for folks who run “agencies.” I don’t run one, but I do manage a business, registered in the State of California, through which I manage my writing and speaking work. Facebook clearly bought some list, somewhere, that had my name on it (oh, the irony – don’t they already have this information?). The offer was for Facebook’s advertising products – I could offer a free $100 credit to all my clients if I signed up for Facebook advertising myself. I’d have to qualify as an agency, and I’m pretty sure I don’t. So despite my desire to offer all of you, my reading “clients,” $100 in free Facebook ads, I’m afraid I can’t. But I can post (a bad photo of) the letter, in case you’re interested. The front is the offer, and the back is a case study of a company (Victory Motorcycles) that’s had success with Facebook’s platform. For the record, if nothing else.