When Doesn’t It Pay To Pay Attention To Search Quality?

Perhaps when the top result is the best result – and it's a paid link. Look at the image of my search results above. I just now wanted to find the NLCS playoff schedule. I like baseball. I follow the National League, (NL) for the most part. Just about…

Perhaps when the top result is the best result – and it’s a paid link.

Bad Results

Look at the image of my search results above.

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Cesspool? Brands? Eric Talks Like a Marketer

Listen to these quotes (from Ad Age): "Brands are the solution, not the problem…..Brands are how you sort out the cesspool." "Brand affinity is clearly hard wired….It is so fundamental to human existence that it's not going away. It must have a genetic component." Interesting. I wonder, does that…

Listen to these quotes (from Ad Age):

“Brands are the solution, not the problem…..Brands are how you sort out the cesspool.”

“Brand affinity is clearly hard wired….It is so fundamental to human existence that it’s not going away. It must have a genetic component.”

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FM’s New Platform

Self promotion alert: Check out our totally revamped self service platform, unifying all FM inventory. We're supporting it with our own CM campaign, the Online Marketing Idea Exchange. ClickZ coverage here….

Self promotion alert: Check out our totally revamped self service platform, unifying all FM inventory. We’re supporting it with our own CM campaign, the Online Marketing Idea Exchange. ClickZ coverage here.

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CM Conversations: David Rosenblatt

Second up in my series of crowdsourcing the CM Summit conversations (first up was Laura Desmond) is David Rosenblatt, former CEO of Doubleclick, now a VP at Google. David is something of a DoubleClick lifer, having joined the company in 1997 and rising from tech lead to CEO of…

Speaker Rosenblatt Second up in my series of crowdsourcing the CM Summit conversations (first up was Laura Desmond) is David Rosenblatt, former CEO of Doubleclick, now a VP at Google. David is something of a DoubleClick lifer, having joined the company in 1997 and rising from tech lead to CEO of a company valued at more than $3 billion when sold to Google in 2007.

Readers of Searchblog will recall the industry charlie horse that the DBLCK deal caused – Microsoft lobbied mightily against it, US and European governments took their time approving it, everyone else went on a drunken ad network buying spree, and one could argue that the deal set the painful decline of Yahoo in motion – here was Google, taking square aim at Yahoo’s one remaining stronghold – display advertising.

It’s been so long since the deal was announced – a year and a half – it’s easy to forget it didn’t really get final approval till March of this year. The integration, in other words, is still in its first six months, and Rosenblatt took a portion of this summer off before rolling up his sleeves and getting back to work.

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One Question, More Than 100 Answers and Counting…

It never fails to surprise me, though it shouldn't, how a simple question can elicit amazing responses. Late last week, on the advice of folks at Linked In and as a way to help guide my work as program chair of the CM Summit, I asked this simple question:…

It never fails to surprise me, though it shouldn’t, how a simple question can elicit amazing responses. Late last week, on the advice of folks at Linked In and as a way to help guide my work as program chair of the CM Summit, I asked this simple question:

What’s the smartest marketing you’ve ever seen online?

I didn’t know what to expect, I’ve seen these questions stream into my inbox from my Linked In connections, and honestly unless it hit a nerve with me, I didn’t really respond to them.

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Know, Really

So many things to miss when you're not reporting news anymore – some of these are old, but they stood the test of time: Larry Page, Google, Watch these White Spaces, and Prop 8 in CA Is Deeply Dumb and cel phones suck, we can reimagine them, right because…

So many things to miss when you’re not reporting news anymore – some of these are old, but they stood the test of time:

Larry Page, Google, Watch these White Spaces, and Prop 8 in CA Is Deeply Dumb and cel phones suck, we can reimagine them, right because after all, we are already reimagining sustainability, see?

When Google starts arbitrating fact from interpretation, we must all think deeply. This is about Yahoo and Google. More here.

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Google Diaspora

Good piece on Merus Capital, started by folks who used to be in Google corp dev. Merus Capital, as it happens, is itself a new Google product. Or, to be more specific, Merus Capital is the product of a new Google phenomenon. Call it the Google exodus, the Google…

Good piece on Merus Capital, started by folks who used to be in Google corp dev.

Merus Capital, as it happens, is itself a new Google product. Or, to be more specific, Merus Capital is the product of a new Google phenomenon. Call it the Google exodus, the Google diaspora, whatever–in almost any given week, blogs and business sections perk up with news that key figures at Google are leaving. It happened last October, the day word leaked about Salman Ullah: ANOTHER DAY, ANOTHER KEY GOOGLER DEPARTS, read the headline on VentureBeat. Ullah and Dempsey, who resigned at the same time, ran Google’s corporate-development group. This meant they were in charge of buying and assimilating new companies, spending billions on YouTube and DoubleClick, among others. They also witnessed some of the initial stirrings of restlessness, the trickle of defections and departures that seemed to them a harbinger of the future. Since the late nineties, when they worked together at the top of Microsoft’s corporate-development office, they’d considered becoming venture capitalists. But the timing had never seemed right. By the middle of 2007, about three years after having joined Google, the timing seemed urgent. They became convinced that their departing Google colleagues were going to dream up some truly special projects, and they wanted in. So, along with Peter Hsing, who had previously worked with them at Microsoft and was currently that company’s managing director of corporate strategy, they abandoned some of the best corporate jobs in the world in order to go into business for themselves.

Merus Capital, both a product of the Google diaspora and an exploiter of it, has become an important node in the increasingly complex web ex-Googlers are weaving around Silicon Valley. The firm’s first entrepreneur in residence, and the first beneficiary of Merus funds, was Gokul Rajaram, perhaps the highest profile recent Google departure, a man whom Fortune magazine identified as “one of the godfathers of AdSense” for his role in creating the targeted advertising service that is one of Google’s prime revenue sources. Rajaram’s start-up, Chai Labs, which is still in stealth mode, was incubated at Merus. In just the past couple years, ex-Googlers like Rajaram and Ullah and Dempsey have started about two dozen new companies and invested tens of millions of dollars in other start-ups. As

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CM Conversation: Laura Desmond, CEO Starcom MediaVest Group

FM's third CM Summit is just two weeks away (register here), and as I have in the past (and will with other speakers as well as folks I'll interview at Web 2), I turn to the collective intelligence of Searchblog readers to help me prepare. I'll be having conversations…

Speaker Desmond FM’s third CM Summit is just two weeks away (register here), and as I have in the past (and will with other speakers as well as folks I’ll interview at Web 2), I turn to the collective intelligence of Searchblog readers to help me prepare. I’ll be having conversations with Evan Williams (co-founder Twitter), Gian Fulgoni (founder Comscore), David Rosenblatt (CEO DoubleClick, now at Google) and many others.

But first up in terms of thinking out loud here is Laura Desmond, Chief Executive Officer, Starcom MediaVest Group, a unit of the Publicis Groupe. For those of you who might not follow the world of marketing too closely, SMG is one of the largest and most influential marketing services companies on the planet, its clients include Kraft, Allstate, Kellogg’s, Walt Disney, GM, Coca Cola, Proctor & Gamble, RIM (Blackberry), and on and on. The company collectively controls billions of dollars of marketing spend, including a significant chunk of the monies that fuel the Internet Economy.

In other words, Laura is one Very Important Person in the world of the web, even if you’ve never heard of her.

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TweetSense

I think the business model at Twitter is going to be really, really interesting, and I think it's going to leverage search, but search as a proxy for data and pattern recognition. We get an inkling of it at Election 2008, Twitter's mashup of Tweets relating to the election,…

Prmote Twitter

I think the business model at Twitter is going to be really, really interesting, and I think it’s going to leverage search, but search as a proxy for data and pattern recognition. We get an inkling of it at Election 2008, Twitter’s mashup of Tweets relating to the election, but there’s a lot more to think through. First off, Twitter is using its real estate to promote its deal with Current, which is a first, from what I can tell. The “ads” are on the right, right below each users’ profile. I remember covering every new pixel as the Google homepage caved to promotional reality, it’s interesting to watch it happen at Twitter, too, which I think has a lot of similarities to Google in terms of potential models.

Also worth watching is the hash function, where you can tag any topic (IE #redsox, as Churbuck pointed out). This function is not likely to catch on with my mother (I can’t imagine her adding hashes to her tweets, much less tweeting…yet), but what it enables certainly could. The problem is, when you create a site to pull hashed stuff out into a stream the result is often less than useful (as Churbuck noted in his post).

This is where the role of curation and editors is paramount. Voice, as Fred pointed out. There is voice in editing, voice in curation. And voice adds value. And where value is added, marketers can play, both on Twitter (imagine a cars.twitter.com, with auto advertisers on the right rail and at the top, perhaps using contextual TweetSense – yes, it’s owned, by…), and off (think about a feed of contextual Tweets and TweetSense next to conversational sites like Digg and, well, millions of others, as well as sites created simply from Twitter feeds on popular hashes…).

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