The Final CM Conversation: Gian Fulgoni, Founder, Comscore

Last up in my crowdsourcing of CM Summit conversations is Gian Fulgoni, Founder and Chair of Comscore, the controversial and defacto measurement service for the Internet. Gian is no stranger to these pages, I've interviewed him recently here; posted about his company here, and here. Comscore is the company…

Speaker Fulgoni

Last up in my crowdsourcing of CM Summit conversations is Gian Fulgoni, Founder and Chair of Comscore, the controversial and defacto measurement service for the Internet.

Gian is no stranger to these pages, I’ve interviewed him recently here; posted about his company here, and here. Comscore is the company “everyone loves to hate,” according to a recent Fortune piece.

My own view of the company has become more nuanced in the past year or so. I am on the board of the IAB, and Comscore, along with rival Neilsen, have agreed to undergo an MRC audit to address, once and for all (we hope), the discrepancies between their panel based measurement systems and what publishers see in their own logs. Fulgoni has been vocal in his defense of Comscore’s weighted approach, which he says takes into consideration factors that internal logs don’t – in particular multiple IP addresses and cookie deletion. Sound boring? It’s not, if you care about the future of the entire marketing ecosystem.

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CM Conversations: Evan Williams

Next up in the star lineup of conversants at the CM Summit this week is Evan Williams, the co-founder of Blogger, which Google acquired in 2003, and current co-founder of Twitter, which I've written about recently (TweetSense, anyone?). Evan's knack for conversational social media applications is obvious, but as…

Evan Williams2 Next up in the star lineup of conversants at the CM Summit this week is Evan Williams, the co-founder of Blogger, which Google acquired in 2003, and current co-founder of Twitter, which I’ve written about recently (TweetSense, anyone?).

Evan’s knack for conversational social media applications is obvious, but as Twitter settles into its place as a Web 2 favorite (and punching bag), one key question does remain – what’s the business model? How might Twitter work with marketers? With Blogger, Google saw a model – AdSense (and data, of course). Will lightening strike twice?

Rather than list additional questions here, I thought I’d just open this one up, knowing that Searchblog readers have *a lot* to ask Evan. So…have at it!

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CM Conversations: Joel Hyatt

Continuing my crowdsourcing of questions for one-on-one conversations at this week's CM Summit is Joel Hyatt, CEO of Current. Founded in 2005, Current is "the only 24/7 cable and satellite television network and Internet site produced and programmed in collaboration with its audience." The company has grown to nearly…

Joel Hyatt

Continuing my crowdsourcing of questions for one-on-one conversations at this week’s CM Summit is Joel Hyatt, CEO of Current. Founded in 2005, Current is “the only 24/7 cable and satellite television network and Internet site produced and programmed in collaboration with its audience.” The company has grown to nearly $64 million in revenues (2007) but has yet to hit profits, early this year it filed a public offering ($100 mm in proceeds), which has not completed due, one presumes, to market conditions. Still and all, a cable channel that counts more than 50mm potential viewers is a serious asset, and current.com, its online presence, is a vibrant community as well. It doesn’t hurt that the company courts a difficult to reach demographic – young, educated adults.

Current has been at the center of a lot of innovation in media, a recent example is “Hack the Debate“, a partnership with Twitter (co-founder Evan Williams will also be speaking at the CM Summit).

Current is an ambitious project, backed by serious players, including Al Gore, who serves as Chairman. Hyatt, who runs the company day to day, also serves on the board of HP and the Brookings Institute, and has been quite involved in politics, serving as National Finance Chair for the Democratic Party in 2000. Previous to Current, he co-founded and led Hyatt Legal Services, which provided low-cost services to middle and lower-income families.

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That Google/Wikipedia Post – Finally

Remember a couple months back when I promised you guys I'd post on this? Well, thanks to a deal with LookSmart, I finally got a chance to write it. It's over here. From it: But here's the rub: There's a critical difference between curation based on algorithm (Google News)…

Remember a couple months back when I promised you guys I’d post on this?

Well, thanks to a deal with LookSmart, I finally got a chance to write it. It’s over here. From it:

But here’s the rub: There’s a critical difference between curation based on algorithm (Google News) and curation based on human insight (Digg or Wikipedia) – and that difference can be summed up in one word: Voice. In short, sites that allow people to be part of the curation process have voice, and sites that are driven by algorithm, don’t.

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On Speech Based Interfaces to Search – and Beyond

This stuff is going to get real, soon. From Google's latest Technology Roundtable Series: [This] video, "Applications of Human Language Technology," is a discussion of our enormous progress in large-scale automated translation of languages and speech recognition. Both of these technology domains are coming of age with capabilities that…

This stuff is going to get real, soon. From Google’s latest Technology Roundtable Series:

[This] video, “Applications of Human Language Technology,” is a discussion of our enormous progress in large-scale automated translation of languages and speech recognition. Both of these technology domains are coming of age with capabilities that will truly impact what we expect of computers on a day-to-day basis. I discuss these technologies with human language technology experts Franz Josef Och, an expert in the automated translation of languages, and Mike Cohen, an expert in speech processing.

BTW, isn’t it funny how so many VP level people (note the guy introducing the piece) at Google says “Google” exactly the way Larry and Sergey say it, and not at all the way most of the rest of us say it? There’s this funny, compressed, geeky inflection on the “ooooo” sound.

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Microsoft’s U Rank

Microsoft has a quiet test running in its research labs that may be of interest to some of my search geek readers. It requires registration, alas, but it might be fun to check out. Called "U Rank" here's a snip from an email sent to me from Microsoft: Some…

U Rank

Microsoft has a quiet test running in its research labs that may be of interest to some of my search geek readers. It requires registration, alas, but it might be fun to check out. Called “U Rank” here’s a snip from an email sent to me from Microsoft:

Some of the interesting features of U Rank include:

Create the perfect search results for you: Put results in just the right order and add images and video results for added context.

Annotate results: Write notes to summarize important information under each URL.

Short-cuts: Move your favorite sites up; then put an ! in front of the query and go straight to the top result.

Lists: Keep lists while you’re researching (“hotels for my next trip”, “DSLRs for me”)

Collaboration: Share URLs with friends (“related projects”, “our reading list”)

Recommendations: Tell your friends what you like (“best books,” “favorite restaurants”)

The goal of the research project is to learn more about “how” people use search technologies, like whether they take advantage of the ability to edit search results and how they share the results over time with friends and family.

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Update

I still plan on posting about the other main speakers at CM Summit next week – Joel Hyatt, CEO of Current, Evan Williams, co-founder of Twitter, and Gian Fulgoni, founder of Comscore – but some stuff has come up and I may not get to it till the weekend….

I still plan on posting about the other main speakers at CM Summit next week – Joel Hyatt, CEO of Current, Evan Williams, co-founder of Twitter, and Gian Fulgoni, founder of Comscore – but some stuff has come up and I may not get to it till the weekend. Posting will be light to non existent Friday as I take care of some personal stuff.

Back as soon as I can be. Meanwhile, try not to watch the markets and remember this too will pass. As did the good times.

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