8 thoughts on “In the Age of Google…”

  1. This is powerful because it says that you need to know the question – or phrase it correctly – now, do people always know the right question to ask? Does their question really cover all the contingencies they are looking for? Isn’t it the case, after all, that data is just answers in search of a question?

    If you know the right question then actually Google (or any other search engine technology) doesn’t revolutionise that much – a good researcher framing a proper question could get the right answer pretty readily from an old school books on shelves research library. The two challenges are addressing the much more typical user who just wants to enter a couple of keywords, or more critically, the researcher who has been taught bad habits by their experience with Google in their personal lives.

  2. InverSearch (http://www.inversearch.com) is the solution to the two leading Internet search related problems: irrelevant search results and pay-per-click fraud.

    InverSearch business and consumer users simply post inquiries and the system immediately distributes their inquiries to registered businesses interested in responding to them. The responses users receive are relevant results. The inquiries businesses receive are credible leads.

    InverSearch is an alternative to pay-per-click advertising that is immune to click fraud because business advertising is delivered in response to consumer inquiries, not in advance of them. InverSearch uses a patent-pending pay-per-response model whereby business users pay only for the number of responses they make to consumer inquiries rather than by the number of hits they receive.

    An inverse search is quicker and easier than conducting a traditional Web search, produces relevant results, and does not devour businesses advertising budgets. Since businesses already respond to consumer inquiries that come from conventional business advertising, InverSearch easily replaces the online advertising businesses are already doing.

    InverSearch provides businesses with the most credible, cost-effective means to obtain business leads, and provides consumers with the easiest, most reliable way to receive relevant search results. Individuals and businesses post confidential categorized inquiries, and the system immediately distributes the queries to businesses that have registered and want to respond to such inquiries. InverSearch allows businesses to control their marketing costs and achieve the highest possible advertising conversion rates while connecting with potential customers. Users can post an inquiry in a fraction of the time it takes to conduct a traditional Web search, and receive relevant results from genuinely interested self-identified sources.

    About InverSearch, LLC

    InverSearch is a privately held company specializing in the development of software to afford everyone a real alternative to scouring the Web and pay-per-click advertising. Those interested in searching an entirely new way can visit InverSearch at http://www.inversearch.com. InverSearch was launched on June 23, 2008.

Leave a Reply

Your email address will not be published. Required fields are marked *