As the search engine space grows and companies proliferate, bloggers within the engines are becoming an important human voice and point of contact for the public, competitors, and SEOs. At the Search Engine Strategies conference in San Jose this morning, Danny Sullivan hosted a panel with Matt Cutts from…
As the search engine space grows and companies proliferate, bloggers within the engines are becoming an important human voice and point of contact for the public, competitors, and SEOs. At the Search Engine Strategies conference in San Jose this morning, Danny Sullivan hosted a panel with Matt Cutts from Google, Jeremy Zawodny from Yahoo!, Niall Kennedy from MSN, and Gary Price from Ask. Here are some of the views they shared on ‘Speaking unofficially as search engine bloggers’:
On keeping perspective:
Gary says he tries to walk the middle ground, blogging about MSN, Yahoo, and Google more than Ask—and the company encourages him to do so. All four say don’t let the PR department hinder them, though they sometimes give PR a heads-up. Also, though they write with independent voices, letting the company know a critical post is coming out will sometimes solicit more candid company updates. Gary says he tries to make Resource Shelf all things to all people—for the search companies, the SES crowd and library/reference professionals.
When company bloggers are the news:
Danny Sullivan asks if they avoid press coverage. Cutts says he just tries to be so monumentally boring and technical that the media won’t cover it, and says he’s been largely successful (though this editor disagrees that engagement quality is the cause). Zawodny says he keeps a news alert on his name, so he can sigh deeply every time a reporter attributes his comments in a Yahoo exposé. Kennedy says his blog has become one more end-point in a 72 million person company—helping people with specific needs connect with the company.
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