As previously reported, Google announced a new program allowing users to distribute ad-sponsored video streaming on websites and blogs. Google kicks-off its trial later this month in a partnership with MTV. I spoke with David Eun, VP of Google Content Partnerships, to get more detail. Google plans to use…
As previously reported, Google announced a new program allowing users to distribute ad-sponsored video streaming on websites and blogs. Google kicks-off its trial later this month in a partnership with MTV. I spoke with David Eun, VP of Google Content Partnerships, to get more detail.
Google plans to use the trial period as experimental research to determine the final layout of ad types and the pricing systems. For the trial, MTV will sell and serve its own ads. The ads will be video spliced into the content, for the trial and forward.
Google has not yet revealed other partnership negotiations in the wing, but an established deal with Viacom’s MTV begs speculation about future deals on Viacom’s full array of content subsidiaries. The biggest challenge Eun foresees is ramping up business development to the expectations of their partners.
Spotting the right image xcavator identifies photos with similar combinations of color swatches–by color characteristics and placements chosen by the user. At the moment, this unique image search trolls Flickr for its demo. Brokering a digital Alexandria The University of California Library system is considering a partnership with Google…
Spotting the right image
xcavator identifies photos with similar combinations of color swatches–by color characteristics and placements chosen by the user. At the moment, this unique image search trolls Flickr for its demo.
Brokering a digital Alexandria
The University of California Library system is considering a partnership with Google to scan and make searchable “34 million volumes from 100 libraries on 10 campuses” (link). If the UC decision overcomes contentious debate about scanning copyright protected materials, the UC will join six other libraries sharing with Google. via
Stop Badware
Google now serves a warning before directing a user to a site reported to the ‘Neighborhood Watch’ campaign committed to fighting malware. StopBadware.org, led by the Berkman Center for Internet & Society and the Oxford Internet Institute, will also begin providing site-specific reports on badware cautioned pages.
Like the folks in the click fraud de-fictionalizing department, Google's trademark lawyers are only doing their job. But as with so many things when your dorm-room inspired company gets huge, the Doing Of A Job runs entirely counter to the philosophical foundations of the company samesaid trademark lawyers are…
Like the folks in the click fraud de-fictionalizing department, Google’s trademark lawyers are only doing their job. But as with so many things when your dorm-room inspired company gets huge, the Doing Of A Job runs entirely counter to the philosophical foundations of the company samesaid trademark lawyers are apparently doing their job to protect.
Allow me to explain (I didn’t get a lot of sleep last night, sorry). If you are the holder of a valuable trademark (say, one of the most valuable brands in the world, for example), it’s really, really bad for that same mark to be used casually to indicate an entire process, a process which, in fact, is generic and need not necessarily be tied to your brand or product. It’s the same problem Xerox has with copying, or Kleenex with facial tissue. In short, Google might lose its trademark due to – overwhelming association with the problem its brand solves.
Now, no one at Google had a problem with Google entering the lexicon a few years ago. In fact, it was celebrated inside the ‘plex, as I recall.
Here's the situation: on the one hand you have your customers, insisting that there is a problem and that you do something about it. On the other hand, you have your engineers, insisting there is not a problem. Further complicating the issue is that your customers, unsatisfied with your…
Here’s the situation: on the one hand you have your customers, insisting that there is a problem and that you do something about it. On the other hand, you have your engineers, insisting there is not a problem. Further complicating the issue is that your customers, unsatisfied with your insistence that their concerns are, in fact, not a concern, have gone and hired third party firms who then validate their concerns (and turn click fraud detection into yet another industry – see the ads on here). Then, of course, the press whips those concerns into a major frenzy, threatening your $100+billion market cap.
And all of this is due to one thing: you aren’t willing to show your cards as to why you believe your customers concerns are invalid in the first place. Doing so would dull the edge of competitive differentiation that made your product what it is in the first place.
This is the situation in which Google finds itself right now with its AdSense advertisers. It’s not a pretty place to be. So to dampen the criticism, Google has responded with a 17 page white paper attacking the methodology third party click fraud reporting firms use. They’ll have to walk a fine line here.
Yow. From the Journal, more as I get it. Google will pay News Corp. at least $900 million to be the search provider on MySpace and other sites. The move — a blow to rival Yahoo — gives Google exclusive access to one of the most popular sites on…
Yow. From the Journal, more as I get it.
Google will pay News Corp. at least $900 million to be the search provider on MySpace and other sites. The move — a blow to rival Yahoo — gives Google exclusive access to one of the most popular sites on the Internet, and follows Google’s $1 billion deal to provide searches on AOL.
No story I can find is up yet. I have pinged folks I know on all sides of this deal. Here’s the release.
Udpate: A Google conference call is in progress here.
AOL has officially responded to the recent ruckus over data released by folks in its research group. The summary: Man, did we screw up. I emailed my contacts there and got an early draft of the release: "This was a screw up, and we're angry and upset about it….
AOL has officially responded to the recent ruckus over data released by folks in its research group. The summary: Man, did we screw up.
I emailed my contacts there and got an early draft of the release:
“This was a screw up, and we’re angry and upset about it. It was an innocent enough attempt to reach out to the academic community with new research tools, but it was obviously not appropriately vetted, and if it had been, it would have been stopped in an instant.
The ever-growing Search Engine Strategies conference starts today, the overview is here. I'd love to meet up with folks at the event, but alas, I am going to be having shoulder surgery this week, and that means I must miss it. I'll be reading all the coverage in the…
The ever-growing Search Engine Strategies conference starts today, the overview is here. I’d love to meet up with folks at the event, but alas, I am going to be having shoulder surgery this week, and that means I must miss it. I’ll be reading all the coverage in the b’sphere, however….
An observant reader told me yesterday that The Search is now available for pre-order on Amazon – in paperback. Has it really been a whole year?! And four months since I wrote the new chapter updating the book!? Lordy. Well, I hope you'll all see it as that perfect…
AP just posted this story: In a further reach for online video, Google Inc. will begin distributing clips from MTV Networks' shows to other Web sites through its budding video service in a model that offers content creators a new source of distribution and revenue. The deal announced Sunday…
In a further reach for online video, Google Inc. will begin distributing clips from MTV Networks’ shows to other Web sites through its budding video service in a model that offers content creators a new source of distribution and revenue.
The deal announced Sunday will begin as a test later this month, offering 100 hours of programming from clips of “Laguna Beach: The Real Orange County,” “SpongeBob SquarePants” and MTV’s Video Music Awards. The partnership will expand video through Google’s advertising network to a variety of sites and is likely to spawn further such deals, making video a far more integral element of online advertising.
