What Happens When You Mashup RSS, IM, and Publishing Services?

So remember that prediction I made back in 2004, the one about mobile busting out in some kind of Web 2.0 way in 2005? And how it didn't happen, so I repeated it again this year? Well, I was wrong. It did happen this year, I just hadn't figured…

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So remember that prediction I made back in 2004, the one about mobile busting out in some kind of Web 2.0 way in 2005? And how it didn’t happen, so I repeated it again this year? Well, I was wrong. It did happen this year, I just hadn’t figured it out yet. And of course, it might get squashed before it gets off the ground (more on that later), but I certainly hope not. Here’s the prediction:

Makebot1Mobile will finally be plugged into the web in a way that makes sense for the average user and a major mobile innovation – the kind that makes us all say – Jeez that was obvious – will occur. At the core of this innovation will be the concept of search. The outlines of such an innovation: it’ll be a way for mobile users to gather the unstructured data they leverage every day while talking on the phone and make it useful to their personal web (including email and RSS, in particular). And it will be a business that looks and feels like a Web 2.0 business – leveraging iterative web development practices, open APIs, and innovation in assembly – that makes the leap.

I think MakeBot is it. Or at least, what MakeBot points us toward is it. And the beauty is that a couple of code jockeys like Phil Torrone and his partner Sergio Zlobin can make it happen in a few days, using platforms (IM) and data structures (RSS) that already exist.

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More Predictions? Sheesh.

I can't help myself. I missed a few. – Yahoo will focus on closing the monetization gap with Google, focusing on new approaches to ad ranking and algorithmic meddling. As much as it might wish to pursue the transparency route so as to differentiate from Google, it will not….

I can’t help myself. I missed a few.

– Yahoo will focus on closing the monetization gap with Google, focusing on new approaches to ad ranking and algorithmic meddling. As much as it might wish to pursue the transparency route so as to differentiate from Google, it will not.

– Enterprise search will show us a few new approaches to consumer search, and vice versa. In fact, we may get to the point where the two are often indistinguishable.

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Mobile Search

Watch mobile this year, I swear, some interesting things are happening. I saw something this week that blew my mind, but can't write about it for a little while. In any case, after grokking Medio, a mobile search client that federates many databases in one interface, SEW asks: Will…

Watch mobile this year, I swear, some interesting things are happening. I saw something this week that blew my mind, but can’t write about it for a little while. In any case, after grokking Medio, a mobile search client that federates many databases in one interface, SEW asks:



Will client software (remember, Google just launched a client for Google Maps) for mobile searching be a big story of the new year?

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Online Ads Accelerate

From Bloomberg: The move to online advertising is happening faster than analysts anticipated as companies devote more of their budgets to the Internet than traditional media. The market for online ads will increase 32 percent to $16.6 billion next year, fueling growth at companies including Google Inc. and Yahoo!…

From Bloomberg:

The move to online advertising is happening faster than analysts anticipated as companies devote more of their budgets to the Internet than traditional media.

The market for online ads will increase 32 percent to $16.6 billion next year, fueling growth at companies including Google Inc. and Yahoo! Inc., Credit Suisse First Boston analyst Heath Terry said in a research report. He had previously forecast 21 percent growth.

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Podcasts and Interviews

Light week, I know, folks all over the blogosphere are looking for easy material that doesn't distract them from holiday pursuits. Hence, John Jantsch of Duct Tape Marketing has posted an interview with me, and Performancing grills me on what Federated is all about. Just in case you're looking…

Light week, I know, folks all over the blogosphere are looking for easy material that doesn’t distract them from holiday pursuits. Hence, John Jantsch of Duct Tape Marketing has posted an interview with me, and Performancing grills me on what Federated is all about. Just in case you’re looking for a reason to drink this holiday…

By the way, Gary pointed me to details of a study on podcasting. Seems not many folks are listening. Do you all listen to podcasts? I’m wondering….

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Interview: For AOL/Google, The Devil Is In the Details

I had a good conversation with Marissa Mayer this morning, who had the unfortunate task of clarifying the terms of Google’s recent deal with AOL. I say unfortunate for two reasons: one, I did sort of call her out after her post went up, and two, she’s on vacation…

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Googlogo-1

I had a good conversation with Marissa Mayer this morning, who had the unfortunate task of clarifying the terms of Google’s recent deal with AOL. I say unfortunate for two reasons: one, I did sort of call her out after her post went up, and two, she’s on vacation right now, and who wants to deal with cranky reporters while on vacation?

In any case, she was good enough to speak with me, and what she had to say was worth repeating, so I’ve transcribed a slightly edited version of our conversation below (it was raining, I was in my car…).

The highlights: Mayer reiterated that Google is not going to fiddle with its organic results in any way, and that banner or animated ads will not appear on Google.com or on search results pages. However, she did say that such ads may well appear on other Google sites, noting that the deal terms specifically mention Google Video and Google Image search as obvious candidates.

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