On Google And TV Ads

It is inevitable, to my mind, that Google will get into brokering television ads. But the rumors running around the web (BB has a good round up) feel a bit premature. My guess is we'll see a test in the next few quarters……

It is inevitable, to my mind, that Google will get into brokering television ads. But the rumors running around the web (BB has a good round up) feel a bit premature. My guess is we’ll see a test in the next few quarters…

5 Comments on On Google And TV Ads

Titans Column: Omid Kordestani

I interviewed Omid a couple of months ago for my B2.0 column, here it is in full. TITANS OF TECH The Wizard of Ads Google's Omid Kordestani conjured a formula that took its sales to $3 billion. Now he's rethinking the world of advertising again. By John Battelle, October…

I interviewed Omid a couple of months ago for my B2.0 column, here it is in full.

TITANS OF TECH

The Wizard of Ads

Google’s Omid Kordestani conjured a formula that took its sales to $3 billion. Now he’s rethinking the world of advertising again.

Omid-1

Read More
10 Comments on Titans Column: Omid Kordestani

GoogleBase: Structured/Vertical/Domain Search Ain’t The FreeWeb

(More thinking out loud….) I recently spoke to a reputable person who is a senior exec in a major structured database company ( I promised not to name this person or the company/industry.) I can't go into specifics, but the company owns a very large repository of valuable industry…

(More thinking out loud….)

I recently spoke to a reputable person who is a senior exec in a major structured database company ( I promised not to name this person or the company/industry.) I can’t go into specifics, but the company owns a very large repository of valuable industry listings, and has an web-based interface that allows folks to search those listings. Think Autobytel, or even Craigslist, but this is a vertical player in a very information intensive business. The data this company owns is locked behind a registration wall, search engines can not get to it through normal crawling techniques. It’s part of the paid or “dark” web: not freely available. The company has spent a lot of time and money creating specialized search interfaces that are useful to its target market.

Anyway, a few months ago or so Google approached this person and asked if the company would want to work with Google. In essence, Google asked the company to upload its entire database into Google, which would then be mashed up, perhaps, with Google Maps and Local, and given a structured search front end and a structured database backend. When GoogleBase story broke, the person put two and two together. This is what Google wanted to do – upload the company’s data into GoogleBase, this person told me. But at the time of their discussion, Google made no mention of that product.

Read More
20 Comments on GoogleBase: Structured/Vertical/Domain Search Ain’t The FreeWeb

Yahoo Debuts Trip Planner

The Travel sector heats up. From the Yahoo blog: What if, instead of having to do all your own research on “Paris hotels” and “wine tasting in France,” you could enter a single search and get a fully formed trip, courtesy of a fellow traveler, back? Even better, one…

The Travel sector heats up. From the Yahoo blog:

What if, instead of having to do all your own research on “Paris hotels” and “wine tasting in France,” you could enter a single search and get a fully formed trip, courtesy of a fellow traveler, back? Even better, one that you could use to help plan your own trip—copying and changing it to fit your needs?

That’s the idea behind Trip Planner, now available in beta on Yahoo! Travel.

Read More
2 Comments on Yahoo Debuts Trip Planner

Google Video: Not the Google Library Approach

While Google is asking forgiveness instead of permission over in BookLand, in video, so far, it's playing the opt-in game. Today brings news that it has struck a deal to run the Academy of Television Arts & Sciences Foundation archive of American Television interviews available for free viewing on…

Rogers-Tm

While Google is asking forgiveness instead of permission over in BookLand, in video, so far, it’s playing the opt-in game. Today brings news that it has struck a deal to run the Academy of Television Arts & Sciences Foundation archive of American Television interviews available for free viewing on Google Video (yup, that’s Mr. Rogers over there on the left.)

4 Comments on Google Video: Not the Google Library Approach

We’re With the Good Guys, MSFT Says As It Debuts Book Search

Microsoft will join the Open Content Alliance (SEW) and index books, but only with permission. More as I can bear to post more, as this issue just drives me nuts. It's so…..big….

Microsoft will join the Open Content Alliance (SEW) and index books, but only with permission. More as I can bear to post more, as this issue just drives me nuts. It’s so…..big.

7 Comments on We’re With the Good Guys, MSFT Says As It Debuts Book Search

Titans Column: Bob Wright

I'm behind in posting my B2.0 columns, but this one (paid sub required, so read on below) was fun to do…. TITANS OF TECH The Internet Puzzle NBC Universal CEO Bob Wright has put together all the pieces of the perfect media conglomerate. Will the Web tear it apart?…

I’m behind in posting my B2.0 columns, but this one (paid sub required, so read on below) was fun to do….

TITANS OF TECH

The Internet Puzzle

NBC Universal CEO Bob Wright has put together all the pieces of the perfect media conglomerate. Will the Web tear it apart?

Wright

Read More
1 Comment on Titans Column: Bob Wright

Sphere (Beta) – Blog Search Done Better

Spurred by early looks given to Jeremy and Om, I prodded Sphere CEO Tony Conrad to walk me through the beta of Sphere, his new blog search product (still in closed beta, but coming out in a month or two). It comes from a team out of Oddpost (Oddpost…

Sphere1

Spurred by early looks given to Jeremy and Om, I prodded Sphere CEO Tony Conrad to walk me through the beta of Sphere, his new blog search product (still in closed beta, but coming out in a month or two). It comes from a team out of Oddpost (Oddpost was planning to launch this there, but then got bought up by Yahoo. Oddpost founder Toni Schneider remains an advisor to Sphere, though he now works at Yahoo. Other advisors include WordPress dude Matt Mullenwegg and the irrepressible Mary Hodder.)

The financials: Tony has taken angel money from some impressive folks – notably KP partners Will Hearst and Kevin Compton, among others. I think perhaps the most important decision for Sphere, having seen it, is what to do with the money that folks will want to throw at it, but more on that later.

Sphere works better than other blog search I’ve seen, plain and simple. Why? It uses a combination of factors to do a more robust ranking methodology of blogs and posts. It pays attention to the ecology of relationships between blogs, for example, and it gives a higher weighted value to links that have more authority. This will insure, for example, that when a Searchblog author goes off topic and rants about, say, Jet Blue, that that author’s rant will probably not rank as high for “Jet Blue” as would a reputable blogger who regularly writes about travel, even if that Searchblog author has a lot of high-PageRank links into his site.

Read More
8 Comments on Sphere (Beta) – Blog Search Done Better

New Google Travel Teaser

Will…Someone…Please…Tell…Them…To…STOP ROLLING OUT NEW FEATURES! A reader points me to this new feature on Google. Try searching for two destinations – say Madrid Ibiza – on Google. Here's what you see: Now, I was not aware that you could do this – it's a very interesting evolution of Google's…

Will…Someone…Please…Tell…Them…To…STOP ROLLING OUT NEW FEATURES!

A reader points me to this new feature on Google. Try searching for two destinations – say Madrid Ibiza – on Google. Here’s what you see:

Googtravel

Read More
16 Comments on New Google Travel Teaser