Those of you who thought the idea of sell side advertising was interesting should check out what Ross has found: a French site which seems to be implementing just such a system.
Sell Side/Publisher Driven Advertising: A Development
Those of you who thought the idea of sell side advertising was interesting should check out what Ross has found: a French site which seems to be implementing just such a system….
How would reporting on the past performances of these ad’s allow publishers to gleam whether the clicks came because of great copy, other publishers ad placement/positioning expertise, the ad’s relevancy to other sites it has been placed on or some combination of other factors?
I think the concept is great and that it is an evolution in advertising. But couldn’t there be a way to let the target consumer (not simply the content they are searching on) dictate the ad concept and copy? I have some ideas on how this might be possible but not the tech know how to determine feasibility.