Sell Side/Publisher Driven Advertising: A Development

Those of you who thought the idea of sell side advertising was interesting should check out what Ross has found: a French site which seems to be implementing just such a system….

Those of you who thought the idea of sell side advertising was interesting should check out what Ross has found: a French site which seems to be implementing just such a system.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

One thought on “Sell Side/Publisher Driven Advertising: A Development”

  1. How would reporting on the past performances of these ad’s allow publishers to gleam whether the clicks came because of great copy, other publishers ad placement/positioning expertise, the ad’s relevancy to other sites it has been placed on or some combination of other factors?

    I think the concept is great and that it is an evolution in advertising. But couldn’t there be a way to let the target consumer (not simply the content they are searching on) dictate the ad concept and copy? I have some ideas on how this might be possible but not the tech know how to determine feasibility.

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