Rosenberg Chimes In

Echoing other conversations I've seen around the web (wait for 12/14 to post)….Scott pings the Big Concept that while the folks building Google now are clearly well intentioned, we are creating an asset in Google together that someday may be out of our collective control. In Salon's blog, Scott…

Echoing other conversations I’ve seen around the web (wait for 12/14 to post)….Scott pings the Big Concept that while the folks building Google now are clearly well intentioned, we are creating an asset in Google together that someday may be out of our collective control. In Salon’s blog, Scott Rosenberg comments:

But Google is a public company. The people leading it today will not be leading it forever. It’s not inconceivable that in some future downturn Google will find itself under pressure to “monetize” its trove of books more ruthlessly.

Today’s Google represents an extremely benign face of capitalism, and it may be that the only way to get a project of this magnitude done efficiently is in the private sector. But capitalism has its own dynamic, and ad-supported businesses tend to move in one direction — towards more and more aggressive advertising.

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Ferguson on Google: Platform? Yes. Single Platform? No.

Charles Ferguson writes a lengthy and clearly considered piece on Google for Tech Review, focusing on the Microsoft angle and concluding that the only way Google can truly "win" is by controlling a new architecture of computing through the time honored approach of proprietary APIs. Ferguson argues that the…

Charles Ferguson writes a lengthy and clearly considered piece on Google for Tech Review, focusing on the Microsoft angle and concluding that the only way Google can truly “win” is by controlling a new architecture of computing through the time honored approach of proprietary APIs. Ferguson argues that the search wars are about to enter a major battle for control of standards which simplify the increasingly heterogeneous world of search, and in such a battle, Microsoft is far better suited.

I enjoyed reading this piece, and I am sure I will read it again and again, to more fully consider its argument. But I find myself disagreeing with the premise – why, in this world of the web, do we need to be bound by this winner takes all approach to the world? It works in a resource constrained world of homogenous PCs – once a consumer has purchased his Windows box, he’s not going to easily purchase an emerging competitor – but somehow, it really doesnt’ strike me as the right metaphor for a Web 2.0 world. I do agree that Google would be well served to make its service more of a platform, and that APIs are the way to go. But I’d really be interested in what Tim O’Reilly has to say about this piece, or Tim Bray, or any number of other folks. I’ll keep my eye out…meanwhile, do read the piece. It’s a worthy provocation.

Other POVs on this piece: TechDirt, Linden, SEW, Silicon Beat

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Print Implications: Google As Builder

Some folks have been calling me and together we've been pondering the implications of the Google Print announcement. And one drop dead obvious thing dawned on me during the conversations. This is so obvious as to be almost embarrassing to restate, but this program marks a major departure in…

Some folks have been calling me and together we’ve been pondering the implications of the Google Print announcement. And one drop dead obvious thing dawned on me during the conversations.

This is so obvious as to be almost embarrassing to restate, but this program marks a major departure in Google’s overall approach to search. After all, what has been the presumptive model till now? If it’s on the web and publicly available, it’s in the index. That’s why we called it web search, after all. But Gary Price and Chris Sherman, among many others, have reminded us how vast and darkly lit the invisible web is – all that information trapped in the amber of password-protected databases, or crumbling film libraries, or ….books.

Now other companies have taken significant steps toward illuminating these dark corners of the world’s knowledge web – Yahoo with its CAP program, Amazon with A9 and Search Inside the Book. And Google has long claimed that it’s mission was to go beyond the web and crawl the world’s information, wherever it lay.

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Ask Jeeves: Do We Need Another Desktop Search?

Yes, we do, says Andy Beal. This one's pretty good, according to early reviews. Release in extended entry….

Yes, we do, says Andy Beal. This one’s pretty good, according to early reviews. Release in extended entry.

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Google Library: Talk About a Long Tail…

The NYT now reports on Google's program to digitize some of the world's most important libraries, and it is truly an amazing project. Google was founded at Stanford in partial association with that university's digital library effort, so this must be a pretty proud day for Stanford, which is…

old book 6.gif
The NYT now reports on Google’s program to digitize some of the world’s most important libraries, and it is truly an amazing project. Google was founded at Stanford in partial association with that university’s digital library effort, so this must be a pretty proud day for Stanford, which is a participant, as well as the original Googlers. John Markoff spoke to Larry Page:

Mr. Page said yesterday that the project traced to the roots of Google, which he and Mr. Brin founded in 1998 after taking a leave from a graduate computer science program at Stanford where they worked on a “digital libraries” project. “What we first discussed at Stanford is now becoming practical,” Mr. Page said.



The details: Google is working with Stanford, the University of Michigan, Harvard, Oxford, and the New York Public Library to make millions of books available in its index. For now the project is in pilot phase, but there are hopes and expectations this will go big in the next few years. A source told me the project was originally named Google Library, but for now it will exist under the Google Print moniker. An example of Google Print is here. The screenshot at left is what I was provided by Google for today’s launch.

The implications here are significant. First, the idea that the world’s knowledge, as held through books and libraries, is opening up to all via a web browser cannot be understated. It’s one thing to have the an original copy of The Origin of Species on the shelves, where students and interested parties have to travel to find it. It’s another to have it available to everyone via a search index and your web browser. Second, this move clearly puts Google in the category of innovator when it comes to adding information to their index. But it also raises significant business model questions, one that are both exciting and unanswered. I brought them up in an earlier post:

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Levy: Gates On the Search Rampage

Funny column from Steven Levy on MSN search. Highlights: Bill Gates has a Google thing. When I asked him about the search competition last summer, he turned on the sarcasm. "We'll never be as cool as them. Every conference you go to, there they are dressed in black, and…

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Funny column from Steven Levy on MSN search. Highlights:

Bill Gates has a Google thing. When I asked him about the search competition last summer, he turned on the sarcasm. “We’ll never be as cool as them. Every conference you go to, there they are dressed in black, and no one is cooler!” Clearly Gates’s dander was up, not only because the Google upstarts were eating his lunch, but they were press darlings as well. Behind the rant was a taunting subtext: watch me. Bill, you see, had been busy figuring how to get his lunch back.

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Google To Launch Major Pilot Program with Harvard, Stanford, U Mich, Others

I am under embargo* on the details of this until later tonight, but this just came to me without me asking from a very reliable source. To honor the embargo, I will reserve my analysis and thoughts for later, and simply reprint the text of a note which was…

Harvardlibrary

I am under embargo* on the details of this until later tonight, but this just came to me without me asking from a very reliable source. To honor the embargo, I will reserve my analysis and thoughts for later, and simply reprint the text of a note which was sent to certain parties at Harvard today. It describes what has been called (by the NYT) “Project Ocean” – a pilot project to scan and make searchable the contents of some of the world’s most prestigious libraries. I went into some of the issues this raises toward the bottom of this recent post (where I talk about Google Print). For the entire text of the email, click on the extended entry. Snippets:

As all of us know, Harvard’s is the world’s

preeminent university library. Its holdings of over 15 million volumes

are the result of nearly four centuries of thoughtful and comprehensive

collecting. While those holdings are of primary importance to Harvard

students and faculty, we have, for several years, been considering ways

to make the collections more useful and accessible to scholars around

the world….

Harvard University is embarking on a collaboration with Google that could

harness Google’s search technology to provide to both the Harvard community and

the larger public a revolutionary new information location tool to find

materials available in libraries. In the coming months, Google will collaborate

with Harvard’s libraries on a pilot project to digitize a substantial number of

the 15 million volumes held in the University’s extensive library system.

Google will provide online access to the full text of those works that are in

the public domain. In related agreements, Google will launch similar projects

with Oxford, Stanford, the University of Michigan, and the New York Public

Library. As of 9 am on December 14, an FAQ detailing the Harvard pilot program

with Google will be available at http://hul.harvard.edu….

If the pilot is deemed successful, Harvard will explore a long-term program with Google through

which the vast majority of the University’s library books would be digitized and

included in Google’s searchable database. Google will bear the direct costs of

digitization in the pilot project….


* To be clear, my rules on embargos are this: I promise not to report anything I’ve been told by the organization that requests the embargo until the embargo time, but if similar information comes to me through third party sources, I will report that information. I will not, however, use that third party information as an excuse to disclose any information still under embargo.

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The Market At Work…

Look what comes up as an AdWord when you type in GOOG, which is the stock ticker for Google. Clearly, some enterprising real estate agent thinks the folks at Google are checking their net worth and thinking about buying a house near work…….

Googrealestate

Look what comes up as an AdWord when you type in GOOG, which is the stock ticker for Google. Clearly, some enterprising real estate agent thinks the folks at Google are checking their net worth and thinking about buying a house near work….

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It’s Only Me, Dave Pell

This is a good stunt. Playing off the traffic from the Geico case, Dave Pell bought the Gieco keyword on Google to drum up some traffic for his blog. Wonder how it'll work?…

PellThis is a good stunt. Playing off the traffic from the Geico case, Dave Pell bought the Gieco keyword on Google to drum up some traffic for his blog. Wonder how it’ll work?

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MSFT Announces Desktop Search, Ask Will Make It a Trifecta

I'm writing and focused on that, but MSFT announced their toolbar/desktop search today. Ask's is due tomorrow. Yahoo's was last week. Crikes!…

I’m writing and focused on that, but MSFT announced their toolbar/desktop search today. Ask’s is due tomorrow. Yahoo’s was last week. Crikes!

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