It’s Only Me, Dave Pell

This is a good stunt. Playing off the traffic from the Geico case, Dave Pell bought the Gieco keyword on Google to drum up some traffic for his blog. Wonder how it'll work?…

PellThis is a good stunt. Playing off the traffic from the Geico case, Dave Pell bought the Gieco keyword on Google to drum up some traffic for his blog. Wonder how it’ll work?

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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