For some time I've been trying to articulate, in a succinct fashion, what separates Yahoo and Google in terms of their approach to search, media, and ultimately culture. It came up today as I was writing, and damned if I got stuck. So in the spirit of other Friday…
For some time I’ve been trying to articulate, in a succinct fashion, what separates Yahoo and Google in terms of their approach to search, media, and ultimately culture. It came up today as I was writing, and damned if I got stuck. So in the spirit of other Friday sketches, I’m going to write out loud here on Searchblog, and depend on your forbearance and insights to get through the draught.
So let’s consider a search for the one-word term “usher,” and further, let’s presume the person typing that search in really does want to know about the (currently) popular singer Usher.
Now on Google, usher brings you a pretty predictable set of results. Because Usher, the singer, is quite popular at the moment and therefore much in the news, Google incorporates some of its Google News results into its SERPs, you can see from the link or picture that there are two in this particular example. On the right are tons of AdWords related to Usher – clearly there are plenty of vendors who stand to make a buck or two off the man, and they’ve found Google a good way to monetize the term. The majority of the page, however, is given over to listing the top ten Google results for “usher.”
Read More