MSFT: Oh No, You Don’t…

MSFT will soon launch its own desktop search tool, thank you very much. Hat tip: SEW Blog. BTW: There's much afoot in the developer community, banging on the GDS. Very interesting….

gatesmsftMSFT will soon launch its own desktop search tool, thank you very much.

Hat tip: SEW Blog.

BTW: There’s much afoot in the developer community, banging on the GDS. Very interesting.

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Friday Sketching: TV and Search Merge

As I've promised in the past, from time to time I will test your collective patience by running some sketches up the flagpole and seeing what you all have to say. So this post will be a bit longer than usual, but I'm trying to imagine a scenario where search's…

as seen on TVAs I’ve promised in the past, from time to time I will test your collective patience by running some sketches up the flagpole and seeing what you all have to say. So this post will be a bit longer than usual, but I’m trying to imagine a scenario where search’s business model infects television, and for whatever reason the Google Desktop application gave me an idea as to how. So here goes (remember, this is a *future* scenario)….

Compared to the unpredictable and untraceable value of a magazine ad or television spot, search looks pretty damn compelling. But at the end of the day, three lines of text sitting next to a set of results is a pretty meager way to declare your brand or inform a consumer about your new products or services. Clearly, there is room for both kinds of advertising – intent-based (search), and content-based (TV). But what if the two were to merge?

Before you dismiss the idea as mere speculation, let me lay out a scenario in which such a beast exists. First, imagine that a majority of households have a digital video recorder of one kind or another (such an event is predicted to occur by the year 2009, according to Forrestor). Further, imagine that this DVR has a “search history” of everything you’ve watched and are planning to watch (this is already done by most DVRs). Further still, imagine that this history is – with your tacit approval – blended with an edited profile of your online searching habits, forging a marketing precise of your likes and dislikes, your wants and needs (doing this is a matter of a marketing deal between DVR providers and search engines). Perhaps you use Google Desktop Search, or A9, or Ask, or Yahoo – it matters little, all of them create a search history already.

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Yahoo Buys Stata

Old news, but much happens when you leave your keyboard for half a day to venture into the real world. Yesterday Yahoo bought Stata Labs, which I've written about here and here. You may recall my conversation with Raymie Stata: "I see search as falling behind," Stata told me. "So…

stata-tmOld news, but much happens when you leave your keyboard for half a day to venture into the real world. Yesterday Yahoo bought Stata Labs, which I’ve written about here and here.

You may recall my conversation with Raymie Stata:

“I see search as falling behind,” Stata told me. “So much is accessible now.” He continued: “I don’t see how traditional search – crawl, take a 2.5 word query, and display ten results – can get much better.”

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GOOG Earnings

I'll be away in meetings when GOOG reports earnings, but if it's after 1.30 PST, click here and here for details….webcast can be found here. Stock is up to nearly 150 on anticipation. Yikes. Update: Press release in extended entry….

techI’ll be away in meetings when GOOG reports earnings, but if it’s after 1.30 PST, click here and here for details….webcast can be found here. Stock is up to nearly 150 on anticipation. Yikes.

Update: Press release in extended entry.

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Yahoo Image Search Upgrades

This will be announced officially later today, but Yahoo Image Search has upgraded its service, now sporting more than a billion images….

This will be announced officially later today, but Yahoo Image Search has upgraded its service, now sporting more than a billion images.

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Pattern Recognition

I'm a William Gibson fan. Back at Wired, I even got to work with him a bit (this piece got us banned in Singapore, which was sort of our goal…). Gibson restarted his blog a week or so ago, and today he reports that Pattern Recognition, his latest novel, may…

cover1_04I’m a William Gibson fan. Back at Wired, I even got to work with him a bit (this piece got us banned in Singapore, which was sort of our goal…). Gibson restarted his blog a week or so ago, and today he reports that Pattern Recognition, his latest novel, may well turn into a film by Peter Weir. Yippee! Finally, something to look forward to out of Hollywood!

But Gibson warns (perhaps remembering Johnny Mnemonic, which Keanu aside I actually rather liked…):

I should warn you, should you happen to bump into me in the meantime, that I don’t regard films of novels as being the ultimate form in which a novel may be lucky enough to manifest. I regard *the novel* as the ultimate form in which the novel manifests. And if I should suspect that you think otherwise, I’m liable to snap at you.

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Point-To TV

As I was reading Fred's post on Digital TV, it reminded me of the recent Jon Stewart/Crossfire phenomenon (see here for more if this is news to you). As I've pointed out lately with regard to print, the same goes for TV: You don't want to make "Must See TV"…

TVAs I was reading Fred’s post on Digital TV, it reminded me of the recent Jon Stewart/Crossfire phenomenon (see here for more if this is news to you). As I’ve pointed out lately with regard to print, the same goes for TV: You don’t want to make “Must See TV” – you want to make “Must Point To TV”. Television will be driven by the conversation, just as will print.

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