Point-To TV

As I was reading Fred's post on Digital TV, it reminded me of the recent Jon Stewart/Crossfire phenomenon (see here for more if this is news to you). As I've pointed out lately with regard to print, the same goes for TV: You don't want to make "Must See TV"…

TVAs I was reading Fred’s post on Digital TV, it reminded me of the recent Jon Stewart/Crossfire phenomenon (see here for more if this is news to you). As I’ve pointed out lately with regard to print, the same goes for TV: You don’t want to make “Must See TV” – you want to make “Must Point To TV”. Television will be driven by the conversation, just as will print.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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