Pay Per Call: Bypass the Web, Make the Call

NYT Monday had this story on a "trend" in search – pay per call. Idea is that marketers will create a market in which calls become the performance metric. I can see it, but not devoid of a website and not without some troubling implications for organic search results. I…

phoneNYT Monday had this story on a “trend” in search – pay per call. Idea is that marketers will create a market in which calls become the performance metric. I can see it, but not devoid of a website and not without some troubling implications for organic search results. I do think the integration of search, voice and web is a big story, especially w/r/t mobile platforms. …

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Yahoo Arbitraging RSS Keywords Via Google?

I doubt it, but that's what Marketing Wonk suggests. In any case it's rich to see that Yahoo is buying AdWords on Google for the keyword "RSS". Maybe next Google will buy "Atom" on Overture……

I doubt it, but that’s what Marketing Wonk suggests. In any case it’s rich to see that Yahoo is buying AdWords on Google for the keyword “RSS”. Maybe next Google will buy “Atom” on Overture…

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Gates at D: MSFT Will Wear White Hat In Search

I'll be at the D conference for the next day or so. Reports will be sporadic, as there is no wireless net – I'm told Walt prefers his ballrooms blog and keyboard free. In any case, Gates was the featured luminary after dinner tonight. Furthering previous announcements about cleaning up…

bill-gatesI’ll be at the D conference for the next day or so. Reports will be sporadic, as there is no wireless net – I’m told Walt prefers his ballrooms blog and keyboard free.

In any case, Gates was the featured luminary after dinner tonight. Furthering previous announcements about cleaning up MSN’s search practices and clearly biting his tongue (or sitting on his hands, take your pick), Bill Gates tonight parried Walt and Kara’s spirited questions regarding MSFT’s search strategies with a bit of guile, some well chosen words, and a dash of humor, in particular as it related to Google (“Oh, there’s nothing they can’t do!” he joked in a mock fawning voice), a company he recently acknowledged had kicked Microsoft’s collective butt when it comes to search.

Tonight he was not as charitable – at one point saying MSFT’s goal was to be the best in search. He jokingly advised the crowd to buy Google stock and coyly refused comment as to whether he thought Google’s advantage lay mostly in marketing. He did note that the Google and MSFT culture were pretty similar (is he reading my blog!?). Some tantalizing hints came as Walt asked him about paid inclusion and the like. He repeated that Microsoft will clean up its search practices, but he seemed to hint things would go a bit further than that.

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Andrew Anker Joins Six Apart

My friend and past co-worker Andrew Anker has taken a role at Six Apart as EVP, Corp. Dev. This means a lot to me, not only am I a big fan of both AA and SA, I take it as a sign that SA is getting serious about building out…

imagesMy friend and past co-worker Andrew Anker has taken a role at Six Apart as EVP, Corp. Dev. This means a lot to me, not only am I a big fan of both AA and SA, I take it as a sign that SA is getting serious about building out their a platform to grow as this nascent industry grows, and that’s a good thing. There is tons of work to be done on both the revenue and product side of blogging, and it’s heartening to to know the team at Six Apart will be on the case.

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Think Back to 1998…

Remember that period of time in the history of search? As I review my notes from talking to folks like Monier, Gross, Cutting, and others, I'm reminded of just how terrible search was back then. Spam – mostly porn – was rampant, and search was pretty much ignored in favor…

Remember that period of time in the history of search? As I review my notes from talking to folks like Monier, Gross, Cutting, and others, I’m reminded of just how terrible search was back then. Spam – mostly porn – was rampant, and search was pretty much ignored in favor of stickiness. Search was considered “good enough” – and of course it was not. That opened the door to innovation – Google and Overture launched in 1998. So here’s my lazyweb request for the day: any readers have great stories of search engine spam, or frustrations with corporate bosses missing the boat over search in the late 90s?

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The Two Garys Talk

Gary Price of ResourceShelf interviews Gary Flake of Yahoo Labs. I've spent a number of very interesting hours with Flake, the interview makes for a good introduction to his way of thinking. Also see the extended interview, here… Excerpt: RS: Now, an obvious question. What's wrong with web search today?…

gwf-tnGary Price of ResourceShelf interviews Gary Flake of Yahoo Labs. I’ve spent a number of very interesting hours with Flake, the interview makes for a good introduction to his way of thinking. Also see the extended interview, here

Excerpt:

RS: Now, an obvious question. What’s wrong with web search today?

GF: It’s easier for me to point to what web search should be and then highlight the differences. If web search was perfect, then it would produce an answer to every query that would be as good—or better—than if the smartest people in the world had as much time, data, and contextual information (about the user) required to fulfill the query; and it would do all of this in a split second. In other words, the search engine would be an artificial intelligence (AI) so smart that if a correct answer could be found in theory with close to infinite resources, then it would find it. If a correct answer did not exist, then the search engine would give you the next best thing: an approximation, or perhaps even an explanation as to why your query has no perfect result. (And by the way, if we realized all of the above within my lifetime, I would consider myself lucky. That should give you an idea of what sort of time frame I am talking about.) 

Alternative interfaces, like cell phones, voice, and snazzy graphical results are all nice, but in the end they represent relatively easy technology problems when compared to the challenges involved in realizing our hypothetical search engine. What really matters is what is under the hood.

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USA Today Panel: Very Web 2.0

Marc A. and a number of other notables gathered for a panel last week sponsored by USA Today, and one thing Marc said neatly summarizes one of the key trends that makes Web2.0 so different from Web 1.0: Andreessen: In the middle of what was a pretty horrific recession we…

marcaMarc A. and a number of other notables gathered for a panel last week sponsored by USA Today, and one thing Marc said neatly summarizes one of the key trends that makes Web2.0 so different from Web 1.0:

Andreessen: In the middle of what was a pretty horrific recession we now have 10 times more people on the Internet now than we did five years ago. We’ve got 10 times or a hundred times more broadband. We’ve got Internet advertising, which is a real phenomenon. We have a whole generation of citizens now used to doing business online, used to buying things online, and used to communicating online.

On the technology side, we’ve had over that period about a 10 times reduction in price in a lot of components that go into building the Internet and building services on the Internet, like servers and software and networking equipment.

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Sassa To Run F’ster

Now this is interesting. Scott Sassa, one of the few Hollywood guys who "got it" back in the 90s (we featured him in Wired, for example), once golden boy of Turner, then NBC, has taken the CEO job at Friendster. (WaPost, reg rq'd) . Sassa is "shaking off comparisons to…

Sassa-qnbcNow this is interesting. Scott Sassa, one of the few Hollywood guys who “got it” back in the 90s (we featured him in Wired, for example), once golden boy of Turner, then NBC, has taken the CEO job at Friendster. (WaPost, reg rq’d) .

Sassa is “shaking off comparisons to Semel,” but there they are. He mentions that advertising will be a core revenue source, but that he has many other ideas.

(Thanks, JH)

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Like Honey to Spammers: It’s All About Jakob, Baby

What's with this post? Why is "Jakob Nielsen, Holiday Mixer" *the* post of choice for a panoply of comment spammers? I've had like 100 different comment spams on this post, and for the life of me, I can't determine why, save one thing: I linked to Cory. No….wait. I linked…

jnielsenWhat’s with this post? Why is “Jakob Nielsen, Holiday Mixer” *the* post of choice for a panoply of comment spammers? I’ve had like 100 different comment spams on this post, and for the life of me, I can’t determine why, save one thing: I linked to Cory. No….wait. I linked to Shona Brown’s book. No… I linked to pictures of Mt. Tam too, and a picture of Berkeley. And to Jakob’s site. And…oh God…to Joi as well. Is there rhyme or reason to this?

If I deleted this post from my archives, I’d have about 25% less spam than I do now. At least, until they chose the next favorite post.

So in the spirit of Dan Gillmor’s maxim – “My readers know way more than I do” – what gives?

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Safa On Online Ads, Search: Growth, and More Growth

Safa Rashtchy's weekly newsletter makes two good points: first, online advertising will grow faster than most think, as major spenders migrate to the web in the next year, and second, paid search has become a distribution network, not just a advertising buy. In other words, as Google VP/Advertising Tim Armstrong…

rashtchy-1Safa Rashtchy’s weekly newsletter makes two good points: first, online advertising will grow faster than most think, as major spenders migrate to the web in the next year, and second, paid search has become a distribution network, not just a advertising buy. In other words, as Google VP/Advertising Tim Armstrong pointed out to me in an interview for the book, search has moved marketing from the “expenses” side to the ledger to the “revenue” side – through paid search, marketing becomes sales.

From the newslettter:

The growth in online advertising is the most interesting one since it is rapidly accelerating and we expect it to continue to grow at a faster rate in 2005. Currently, we expect the 2004 growth rate to be at least in the range of 20%-25% and a faster growth rate in 2005, as more advertisers move online. We expect the combination of the three factors will be pushing this growth rate to 30%-50% over the next few years: 1) increased allocation of ad dollars from existing advertisers, 2) addition of new online advertisers, and 3) price increase. Currently, we estimate prices are in approximate parity, on an average basis, with offline media but we expect that overtime, online inventory can get a 20%-50% premium over comparable reach from traditional media.

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