Yahoo Arbitraging RSS Keywords Via Google?

I doubt it, but that's what Marketing Wonk suggests. In any case it's rich to see that Yahoo is buying AdWords on Google for the keyword "RSS". Maybe next Google will buy "Atom" on Overture……

I doubt it, but that’s what Marketing Wonk suggests. In any case it’s rich to see that Yahoo is buying AdWords on Google for the keyword “RSS”. Maybe next Google will buy “Atom” on Overture…

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

8 thoughts on “Yahoo Arbitraging RSS Keywords Via Google?”

  1. I have also seen ads served up by Google on my.yahoo.com pages. happened a couple of times last week. i will try to get a screen capture next time.

    Atul

  2. Hey John,

    looks like http://www.traffick.com are bidding on your name on Ad Words.

    Did you give them permission? Moreover unless you are infact your own registered trademark, can you stop them? (well at least if you want too.)

    I dont know where Overture’s editotial policy sits on this either?

  3. I wonder what your viewpoint would be if someone was bidding on the title of your book (if they were not a reseller of course!!)

    We are seeing a huge problem over in Europe with companies (well Ebay actually) spamming the CPC markets (e.g. biding on search terms such as “Iraq” & “because” – what’s happeneing to standards!!)

    With so much work being conducted at getting the Algo space right, seems anything goes in the commerical sector – real shame (and where does this leave us in tomorrows world… with futher explotation of the DB of Intentions?)

    We are relying on respected Journo’s like your good-self to start taking these companies to task (e.g. trust, data, privacy, ownership)….but make sure you get enough interviews for the book done first 🙂

  4. No one is clicking on those crummy Traffick.com ads anyway. !

    As someone who must know everything there is to know about AdWords, I try these things from time to time. Some get offended and some even send lawyer’s notes. 🙁

    Anyway John, I hope you took it as a compliment. If you prefer it if I didn’t run ads in “your name space,” just let me know. I’m not wedded to them.

    Although… I do cover the tactic at length in my e-book. Since March 2002 I’ve been advising advertisers to try advertising on celebrity names (eg. a figure skating retailer could advertise on “Sasha Cohen” for .05 or .10 — since it’s an often-costly auction, that’s important), just to see what kind of results it might generate for them.

  5. Speaking of book titles, I’m currently advertising “Worse than Watergate” by John Dean under various keywords, including famous names included in the book. This is all perfectly legal, I presume, since I am an Amazon Associate and the ad describes some of the contents of the book. So far I haven’t made enough money to retire on, and so far, no angry calls from any of the famous ones.

    Those who see a “terrible problem” with keyword advertising on certain phrases may be biased towards their own case. There is such a thing as fair use. And as my above example shows… free speech!

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