Pay Per Call: Bypass the Web, Make the Call

NYT Monday had this story on a "trend" in search – pay per call. Idea is that marketers will create a market in which calls become the performance metric. I can see it, but not devoid of a website and not without some troubling implications for organic search results. I…

phoneNYT Monday had this story on a “trend” in search – pay per call. Idea is that marketers will create a market in which calls become the performance metric. I can see it, but not devoid of a website and not without some troubling implications for organic search results. I do think the integration of search, voice and web is a big story, especially w/r/t mobile platforms. …

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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