I like to do this exercise from time to time – asking how my predictions for the year are holding up given six months have passed since I posted them. Well, let’s see, shall we? 1. We’ll see an end to the recession, taken literally, by Q4 09. I think…
I like to do this exercise from time to time – asking how my predictions for the year are holding up given six months have passed since I posted them.
Well, let’s see, shall we?
1. We’ll see an end to the recession, taken literally, by Q4 09.
Read MoreMany folks have asked me when CM Summit videos would be posted, several are up now. They include the opener, above, in which I give a short overview of the state of online marketing from my perspective – start at about 6 mins in if you want to miss the…
Many folks have asked me when CM Summit videos would be posted, several are up now. They include the opener, above, in which I give a short overview of the state of online marketing from my perspective – start at about 6 mins in if you want to miss the throat clearing of setting up the show and thanking folks I’ve worked with. Perhaps the key thoughts: People Don’t Join Ad Networks, and Publishers Are Communities of Mind.
I'm in the air on the way to the CM Summit, which FM hosts in New York Monday and Tuesday. The conference is sold out, but you can follow it via the #cmsummit search on Twitter. From my opening notes: – Extraordinary content. Five conversations: A leader thinker in the…
I’m in the air on the way to the CM Summit, which FM hosts in New York Monday and Tuesday. The conference is sold out, but you can follow it via the #cmsummit search on Twitter. From my opening notes:
– Extraordinary content. Five conversations: A leader thinker in the VC world and investor in Twitter, the man responsible for Microsoft’s advertising strategy, the woman who faced the press on behalf of the White House as the entire media world shifted to digital, a chief marketer at Intel charged with moving billions to digital, and the founder and CEO of one of the largest social networks in the world.
– A focus on case studies, as promised. Cases from some of the biggest brands and most interesting thinkers in media, from GE, P&G, Amex, Microsoft, Google, and many more.
Read MoreJust wrote a long-ish post on FM over at the FM blog….from it: One of the greatest challenges we face here at FM is answering a very simple question: What kind of a business are you? When a reporter, partner, or colleague asks me this question, it's usually followed by…
One of the greatest challenges we face here at FM is answering a very simple question: What kind of a business are you?
When a reporter, partner, or colleague asks me this question, it’s usually followed by a deep intake of breath on my part, because my answer often runs for quite some time. Federated Media wasn’t built to answer easy questions, and our business isn’t easy to define. Quite purposefully, we have built our business in the center of some swiftly changing currents at the nexus of media, marketing, and technology.
But if you don’t take the time to define your brand publicly, others will. Over the past few months FM has been called a social media network, a blog network, a vertical ad network, an advertising rep firm, a media services firm, and even a new kind of advertising agency.
The truth is, FM incorporates aspects of all these businesses. What we are not, however, is any one of them alone.
Hence, our problem (I prefer opportunity, being eternally an optimist…)
So for the record, let me state what we believe FM *is*: FM is a media company, founded on an evolving definition of the word “media.”
Well that took a long time. I've had something of a week, to be honest. I hope to be writing again soon. Not only did I lose my hard drive, I also has some family issues arise which distracted me from writing. I'm finally pulling out of it, thanks to…
I’m finally pulling out of it, thanks to many folks. My blog software is reinstalled, and I’m almost there with the rest of my digital life.
Missing a week of writing (and normal work flow) made me realize how much I like to think out loud in this space. When I don’t, it feels rather like when I miss a few days of exercise – I get edgy and irritable.
Read MoreOver at the HP SMB marketing site, my second post is up. Now, for most of you, this stuff will not be particularly new, but it's good to recall that just 42% of all SMBs have websites, and most of those are not particularly social in nature. From my post:…
Most small business websites are not very good. That means you have a chance to really stand out. And that’s a huge competitive advantage.
At this point you’re probably rolling your eyes and saying “Yeah, right. Now I have to spend thousands of dollars making something that’s just going to break in a few months, and then I’ll have to pay another grand to fix it.”
Read MoreMy computer died last night, and my phone is acting, as I said on Twitter, like a teen on bad booze. So posting will be light, as I have to use the web interface and I'm not a fan of it, compared to composing in Ecto. I expect to be…
I'm traveling this week, and most likely quiet on the site, though one never knows. …. follow me on Twitter if you want the blow by blow, I'm in NY for an Amex small business event…I'll post more on Twitter once I have details….
Fridays have become days where I catch up on all that I've missed during a hectic week of travel and focused meetings with the team at FM and tons of really interesting partners. The past week has been particularly rich in travel and meetings, which means I've not noted nearly…
The past week has been particularly rich in travel and meetings, which means I’ve not noted nearly all the things I’d like to here.
So in no particular order, here are a few thoughts about things I’ve seen lately.
Read MoreThanks to the hard working folks at Six Apart and Ivan at FM, Searchblog now lets you comment using your Facebook login. This makes it a lot easier to leave comments if you're already on Facebook. Now, if I can only get the Facebook comments on my tweets of these…
Thanks to the hard working folks at Six Apart and Ivan at FM, Searchblog now lets you comment using your Facebook login. This makes it a lot easier to leave comments if you’re already on Facebook. Now, if I can only get the Facebook comments on my tweets of these posts to populate on this blog (hint hint, Facebook), the loop will be complete!
