Category: Site Related

New York CM Summit Lineup Posted, Registration Open

Our annual event in New York, The Conversational Marketing Summit, has just announced its initial lineup. It’s going to be very, very good. I host this event each year in New York and this year we are focusing on answering a simple question: What Works?   Speakers include: Fred Wilson, who…

cmsny2009_colorlogolarge.jpgOur annual event in New York, The Conversational Marketing Summit, has just announced its initial lineup. It’s going to be very, very good. I host this event each year in New York and this year we are focusing on answering a simple question: What Works?  

Speakers include:

Fred Wilson, who I can’t wait to talk to about his investments in Twitter, Comscore, Tacoda, Boxee, Clickable, Etsy, Tumblr, and tons of other really intersting CM companies.

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ExecTweets

This morning marks the launch of ExecTweets, a platform my company has built working with Microsoft, its sponsor, and Twitter. I'm proud of the work here, it reflects a lot of thinking about how to use conversations like Twitter to fuel what I hope is a value-added experience. In this…

execetweets.pngThis morning marks the launch of ExecTweets, a platform my company has built working with Microsoft, its sponsor, and Twitter. I’m proud of the work here, it reflects a lot of thinking about how to use conversations like Twitter to fuel what I hope is a value-added experience. In this case, we’re filtering for business-realated content from senior execs in various industries, like retail, healthcare, government, and more, and we’ve created a platform for community conversation, voting, input, and recommendations. (FM blog post here).

It’s a first effort, and we’re already working on the next iteration. Microsoft has been a great partner because they understand the concept of marketing as conversational media, not just as “campaigns to be flighted.” And it’s been great to work with Twitter, which in its blog post announcing ExecTweets notes: “our focused commitment to Twitter itself means we don’t have much time or resources to build these interesting topical experiences. It turns out the folks over at Federated Media have both the resources and the expertise. So if you’re a major brand and you want to sponsor a topic-focused social media experience with Twitter, we suggest Federated Media—they’ll fix you up right.”

Appreciate the shout out. And yes, as Mashable notes, this is partially a business model for Twitter, but it’s not one of the major legs of the stool, (directionally, it is for FM, but it’s not a cornerstone for Twitter – more of my thoughts on TweetSense and other Twitter models here). Twitter has a history of promoting applications and projects they think are interesting, relevant, or valuable regardless of any financial arrangement. Federated Media felt that Twitter should share some of the revenue associated with ExecTweets since this project is made possible using their open platform.

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A Model for Metro Journalism? Check Out New West

My former partner at the Industry Standard has been building something important out in the expanses of Montana (caveat – I am a very minor investor – the only such investment I've ever made – and sometimes offer my counsel to Jonathan). It's called New West, and for the…

My former partner at the Industry Standard has been building something important out in the expanses of Montana (caveat – I am a very minor investor – the only such investment I’ve ever made – and sometimes offer my counsel to Jonathan). It’s called New West, and for the past four years he’s taken what he’s learned over more than 20 years as a journalist and entrepreneur and applied it to the same “problem” that has elicited so much hand wringing in the traditional print world. He wrote a great piece today about his experiences. From it:

We started this company in 2005 partly on the premise that the news business would be changing in profound ways, and that would create opportunities. We were also very interested in what we considered a very big story – the dramatic transformation of the Rocky Mountain West from an under-populated, resource-dependent region to a dynamic, fast-growing hub of the emerging “amenity” and technology economies. We thought the story was regional in scope, but at the same time we were very conscious of the fact that people relate most closely to what’s most local, so we established NewWest.Net as a regional online magazine with local sites in key markets.

The editorial model relies on a combination of professional journalism (currently two full-time and four part-time professionals, as well as a number of freelancers); what we think of as semi-professional journalism (talented writers or subject-matter experts who do something else for their day job); and citizen journalism (bloggers and others who contribute on specific topics, sometimes for small sums of money). We don’t have copy editors, but rather copyedit each others’ stuff. We’re direct and conversational in our style, which is actually easier and quicker once you get used to it, and more appealing to readers than old-style newspaper formulas.

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P&G Digital Hack Night – Moving the Conversation

I could not make the event, but FM had two participants. Chas summed it up this way: "the format is like a reality TV show: A contest among groups of digital marketing experts, Apprentice-style, in an effort to tap social media tools to sell Tide t-shirts for charity." It…

tideshirt.png

I could not make the event, but FM had two participants. Chas summed it up this way: “the format is like a reality TV show: A contest among groups of digital marketing experts, Apprentice-style, in an effort to tap social media tools to sell Tide t-shirts for charity.”

It was a fun night, from what I’ve heard, and $100,000 was raised for charity, which is really cool.

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Happy Happy

Mondays are not always easy. But today some news about my main work at FM makes me so happy I have to tell you all – Federated Media has been named "Publisher of the Year" by Ave A/Razorfish, along with Yahoo and the New York Times. I'm beaming!…

Mondays are not always easy. But today some news about my main work at FM makes me so happy I have to tell you all – Federated Media has been named “Publisher of the Year” by Ave A/Razorfish, along with Yahoo and the New York Times. I’m beaming!

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For This Vanity Search, Google is Way More Real Time

Who doesn't do a vanity search once in a while? My fixation on real time search has only heightened my otherwise occasional check into the funhouse mirror of search. What I found tonight: Google: The results are pretty up to date. The second result is my "hottest" post in…

Who doesn’t do a vanity search once in a while? My fixation on real time search has only heightened my otherwise occasional check into the funhouse mirror of search. What I found tonight:

Google:

Google March 09

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What’s In A Name?

As part of a partnership with HP, I'm writing over at their new Small Business Marketing Guide. Longtime readers know I always am transparent about these deals, as I was with my work at American Express. I love this work, because it lets me write longer form, and never…

As part of a partnership with HP, I’m writing over at their new Small Business Marketing Guide. Longtime readers know I always am transparent about these deals, as I was with my work at American Express. I love this work, because it lets me write longer form, and never tells me what to write about.

Here’s an excerpt of the piece:

We humans are all wired for a great story. We love narrative, it’s how we relate to each other and the world. Over the course of the past 20 years I’ve been involved in naming a lot of new things – from the early days at Wired (more on that in a minute) to Web 2.0, to my current work at Federated Media. And as I review all the names and brands I’ve been involved in starting or advising, one thing becomes crystal clear to me: the best names are ones that have a great story buried inside.

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Ewwww. That’s Slimey.

I just noticed, thanks to my crack net admin Ken, that http://www.battellemedia.net/ (I'm not going to link to it and give it juice) is being parked, skinned, and used to make money. Yuck. Help – what do you all suggest I do about it? I must have forgotten to…

I just noticed, thanks to my crack net admin Ken, that http://www.battellemedia.net/ (I’m not going to link to it and give it juice) is being parked, skinned, and used to make money. Yuck. Help – what do you all suggest I do about it? I must have forgotten to renew it, or perhaps I never bought it. Ick.

19 Comments on Ewwww. That’s Slimey.

CM Summit New York, Your Input and Reg Is Open

Registration for this year's Conversational Marketing Summit, thrice sold out, is now open. Register here! Our theme this year is "What Works: The Case Studies." As we write on the site: Two years ago, the first Conversational Marketing Summit made the case for a new kind of engagement with…

Registration for this year’s Conversational Marketing Summit, thrice sold out, is now open. Register here!

Our theme this year is “What Works: The Case Studies.” As we write on the site:

Two years ago, the first Conversational Marketing Summit made the case for a new kind of engagement with audiences. Now we have real cases to study. Join us for a chance to look back at what the creative pioneers have learned and turn that experience into great ideas for the next stage of Conversational Marketing.

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