Thoughts on Online Marketing

Many folks have asked me when CM Summit videos would be posted, several are up now. They include the opener, above, in which I give a short overview of the state of online marketing from my perspective – start at about 6 mins in if you want to miss the…

http://p.castfire.com/fAMEb/video/107595/2009_2009-06-09-151450.flv

Many folks have asked me when CM Summit videos would be posted, several are up now. They include the opener, above, in which I give a short overview of the state of online marketing from my perspective – start at about 6 mins in if you want to miss the throat clearing of setting up the show and thanking folks I’ve worked with. Perhaps the key thoughts: People Don’t Join Ad Networks, and Publishers Are Communities of Mind.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

2 thoughts on “Thoughts on Online Marketing”

  1. Fine distinction between ad networks and topical (thematic / conversational) networks.

    It reminds me of one of my own recent posts: “Context is Queen” ( http://gaggle.info/post/180/context-is-queen ).

    As you indicated, the advertisers need to find the appropriate contexts (conversations), because the customer will not be searching for a sales pitch (or you could also say: the customer is always right [in another post I’ve responded to a tweet Marcy Shinder made regarding shelf space — and I extended her ideas into online / virtual markets, noting that the space is constrained by language — much in the tradition of Wittgenstein’s “wovon man nicht sprechen kann, darüber muss man schweigen” ;] ).

    Will companies who are trying to sell goods and services wake up to this? Well, they have woken up to the first popular instance of it (twitter.com) — but that will surely not be the last. I see strong growth in more marketplaces for conversations (indeed, I am myself involved in building such marketplaces ;).

    Large companies need to adapt to this new economy … and fast — or else they may very well follow in the footsteps of GM, BofA and/or similar oversized behemoths.

    🙂 nmw

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