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Phones! Now With Multitasking! Why Mobile Is About To Have Its Web Revolution.

By - January 13, 2013


While at CES last week, I had the pleasure of moderating a panel with four extraordinary publishers – all FM authors. The topic was “2013 Trends” and I got to hear Anand Shimpi (of AnandTech), Brad McCarthy (of The Next Web), Elaine Fiolet (of UberGizmo) and Leander Kahney (from the Cult of Mac) expound on what they’d seen in Vegas.

It was a great conversation (and yes, I wish we got it on video, but alas, we did not, it was a private event for FM clients) – but one thing that Anand said really struck me. Mobile devices, he pointed out, were a few cycles behind their PC counterparts in computing power, but were rapidly catching up. A couple more generations from now, many of the “compute constrained” services that so far have been absent from mobile will start to emerge.

And that gives me hope in so many ways.

If you read me closely (and have a decent memory, which I do not), you will recall that I am no fan of the early mobile ecosystem. “AppLand,” as I’ve pejoratively called it, does not act like the web. You can’t easily link those little chiclets called apps together, you can’t share data between them, you can’t, as a consumer, enjoy the serendipity and wonder of what the open web brought the world in its first few iterations.

But I think that will change. As devices increase in power and capability, entrepreneurs and developers will push to where value lays unearthed, and they’ll most likely follow a well worn path.

One example? Multitasking.

I’ve been in this business a long time, long enough to remember when the idea of having more than one application running at the same time on a PC was a Very Big Deal. Apple finally rolled out that capability with its System 7 in 1991. Yes, you read that right – 1991! That was when you could run applications in separate windows on a Macintosh, making it easy to cut and paste between, say, Microsoft Excel and Word, or Adobe Illustrator and the Quark publishing package.

Given it was more than 20 years ago that you could, as a consumer, easily cut and paste between applications on a PC, it’s pretty funny to see how Samsung is currently marketing its Galaxy Note II “phablet” (or “Flablet”, as Leander called it on the panel). The heart of the commercial is this: You can run TWO apps AT THE SAME TIME! WOW! And you can cut and paste between them!

All I can say is this: If it’s 1991 in mobile land, that means just one thing: 1993 is right around the corner. The World Wide Web is about to hit mobile apps. It’s about time.

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Predictions 2013

By - January 07, 2013

Mssr. Nostradamus

One week into the new year, it’s again time for me take a crack at predicting what might come of this next spin around the sun, at least as it relates to the Internet ecosystem. Last year’s predictions came out pretty well, all things considered, but I took an unusual tack – I wrote long posts on each of the first six, and then shot from the hip for the last one. Those last shots were pretty hit or miss, as you might expect.

This year I’m going to try something new. Instead of trying to get everything right – which often means being practical and reining in some of my more obvious biases – I’m going to make predictions based on what I wish would happen. In other words, below are things that I hope occur this year, even if the chances of them happening may be arguably slim. In the past I’ve edited out a fair amount of this impulse, as I was aiming game the odds in my favor. But for whatever reason – perhaps because this post marks my 10th year of predictions – I feel like airing it out and seeing what happens. So here goes.

2013 will be the year that….

We figure out what the hell “Big Data” really is, and realize it’s bigger than we thought (despite its poor name). Asked in 1995 whether the Internet was overhyped, John Doerr famously said “It’s entirely possible that the Internet is underhyped.” He was right, by a long margin. This past year, no secular trend has been more hyped than “Big Data.” But very few of us even know what the hell it is. This was also true of “the Internet” in 1995. But I’ll say it here, for the record: The role of data in our personal, social, and commercial lives is far larger than the current hype. It’s bigger than the Internet – it’s as big as big can be defined, because data, in the end, is our way of defining every single entity that matters to us, and then making that liquid to to world. This is really, really big – Matrix narrative big, big in every nuance and meaning of the word. And 2013 will be the year we look back on as the moment most of us came to that realization. Related to this, we as consumers will begin to make more and more choices based on how companies treat data, in particular, on whether those companies allow consumers to control data. Smart companies will begin to market on this distinction.And yes, this is very much at the heart of my work this year.

Adtech does not capitulate, in fact, it has its best year ever, thanks to … data. Ever since Terry published his Lumascapes on ad tech, we’ve all been waiting for the capitulation amongst those VC-backed companies. The reasoning goes something like this: There are way too many similar companies chasing the same opportunties, and far too few intelligent buyers or markets for samesaid companies. But what if the capitulation came, and no one noticed? That’s what’s going to happen in 2013. Plenty of companies will be sold, either for profits, pushes, or parts, but far more will launch and/or lean merrily forward, serving their niches well and building out their businesses, figuring out how to better leverage my first prediction. There will not be a systemic collapse in adtech, because adtech is one of the most important and edifying developments in marketing since search – the namesake of this site. In fact, given that I’m trending toward hyperbole, let me say it straight up: Besides the Internet itself, the ecosystem we are creating through adtech may well prove to be the single most important digital artifact we’ve ever created – more important than search, because it subsumes it, more important than the financial system, because it’s far more open and accessible. If we get adtech right, we may well be creating the prototype for how we manage all that “Big Data” in our lives, across all aspects of human endeavor – transportation, energy, finance, healthcare, education – pretty much anything that has a marble building in Washington DC. Of course, by the time this happens, no one will call it “adtech” anymore, but trust me – adtech is an artifact of a future we’ll all be living in soon.

– Google trumps Apple in mobile. Sure, Android has already gotten larger market share than iOS, and lots of tech pundits (myself included) are making loud noises about how the Nexus 4 is a winner. But that’s not what I’m talking about here. Apple still beats all comers when it comes to revenue, margin, and perception. But in 2013, what I wish for is that Google takes Apple’s crown. And here’s how it could happen: First, Google comes out with a device (maybe it’s with a partner like LG for the Nexus 4, but more likely, it’s a real Google phone, from Motorola) that is just inarguably better than Apple’s, and, it’s available at scale. The Nexus 4 is close, but it’s a half step toward what Google really needs – they need the Next Big Thing. You know, what the Razr was back in the late 1990s. What the iPhone has been for five years. And I think they’ll do it. Next, they need to recommit to their focus on interoperability and openness in operating systems. Google needs to actively promote a vision that is 180 degrees from that of Apple: Open, interoperable, accessible, ungated. This allows for real innovation in UI, services, and apps. Google will win by highlighting things that only Android-based devices running Jellybean or later can do: you (consumers and developers) can interact with digital services and content in a web-like fashion. On Apple’s bespoke devices, you get whatever Apple thinks you deserve. Lastly, Google will openly license the hardware platform of its world-beating phone free to all of its partners. Yes, that’s crazy, but it also gives Google the ability to win the PR war with Samsung, in particular, and continue its long record of taking what used to be costly, and making it free (it also won’t hurt Google in its endless antitrust battles around the world). Google shouldn’t fall into the rabbit hole of thinking it’s a hardware sales company. That’s Apple and Samsung’s (and HP’s and and and…) cross to bear. Google is software and services company, period end of sentence. (And yes, media is software and services).

– The Internet enables frictionless (but accountable) payments, enabling all manner of business models that previously have been unnaturally retarded. Closest to my heart is payment for content, of course, but beyond media, 2013 will be seen as the year a number of forces converged to push paid services to its rightful place next to advertising as a core driver of the Internet economy. I know PayPal et al are already massive businesses, but frictionless they are not. Nor do we have a solution that crosses platforms and devices in a manner that doesn’t give pause (or headache – for example, there’s no way to track what you’ve paid for across the Internet, if you happen to use more than one service). But as I said, many forces are converging to enable such a dream: First, consumers are now accustomed to paying for services and even content online. We have Paypal, Amazon, Netflix, Xbox, various media paywall experiments, mobile devices and their app stores to thank for that. Second, one word: Square (and the companies it is disrupting or pushing to new innovations, including card companies like American Express). Third, major consumer-facing online platforms based on “free” – Google and Facebook chief among them, though Twitter is a potential player here as well – will begin to press their customers for real dollars in exchange for premium services. Facebook is already doing this with its promoted posts, Google with paid services around its Apps for Business. I expect both will either try to buy Box, or forward their own Box-like services in 2013. (Don’t get me started with Apple’s iCloud.) The short of this one is simple: For 15+ years, we thought mostly otherwise, but paying for services online makes sense for both customers and businesses. You all know I believe in advertising, but I don’t want to live in a world where marketers are footing the bill for everything we do digitally. That’s not good for anyone, including marketers.In 2013, the flywheel of paid will start to spin in earnest, driving down costs, but increasing overall revenues.

– Twitter comes of age and recommits itself as an open platform. Twitter has confounded critics and naysayers for years, and nowhere more directly than in its developer base, who were given plenty of reasons to complain last year. Several key proponents of the service have publicly left the service, even going so far as to start competing paid services that feel more “pure.” I applaud these services, but I think Twitter is playing a longer term game, and 2013 will be the year it becomes apparent. Twitter knows a couple of things to be true: First, it cannot execute all the goodness possible in its ecosystem on its own, it needs great developers. And second, its competitive advantage, compared to Facebook or Apple (and even Google, at least as it relates to G+) will be its relative openness. So the company will clarify its sometimes confusing rules of the road for its developers this year, and some breakout new services will emerge (key to this is defining what the unit of value is for the Twitter ecosystem – IE, how does one build a business that relies on Twitter if you don’t know whether that business is in a fair value exchange with Twitter?). I’ll even go so far as to predict that Twitter will once again hold a conference for its developers (something it did once, a few years ago, then abandoned). Also, Twitter will reconfirm its commitment to being “the free speech wing of the free speech party,” and get itself into some good old fashioned tempests with Big Overbearing Governments and Corporations, much to the delight of folks who used to cheer Google for doing similar things in the past. And as I referred to in my previous prediction, I think it’s entirely possible that Twitter begins to test or even roll out paid services across its network this year. This makes sense for any number of reasons, one of which has to do with diversifying revenues in advance of an IPO, but the other is simply part of the secular trend I note above. Twitter is a technology-driven media company, and strong media companies have both subscription and advertising businesses. And let’s be frank: when advertising is not 100% of your revenues, you can afford to be more open and transparent in your business dealings.

- Facebook embraces the “rest of the web.” Even as Facebook continues to be, for the most part, a world apart from the principles and ideals of the open web, I believe 2013 will be the year it realizes it’s OK to share – bilaterally – with The World That Isn’t Facebook. That means making it really easy to export your identity and data, for example – competing on service, not lock in. And creating a kickass web-based advertising network/exchange. And  learning how to play nice with the hundreds of thousands of publishers out there, pro, semi pro and amateur, who create the value that drives so much engagement on its core platform.

- By the end of the year, Amazon will have an advertising business on a run rate comparable to Microsoft. Amazon doesn’t like to talk about its advertising business, but it’s already large, and 2013 will be the year it breaks out. It will be smart, programmatic, data-driven, and rapacious.

The world will learn what “synthetic biology” is, because of a major breakthrough in the field. When I met last year with Joi Ito, director of the MIT Media Lab, he was emphatic about a field where he felt extraordinary breakthroughs might occur: Microfluidics. Given his enthusiasm, I’ve spent a fair amount of time learning from folks active in the space, and reading up on what the larger implications might be. Without going too deep into it, microfluidics are an important enabler to the synthetic biology movement, about which you may learn far more by reading George Church and Ed Regis’ Regenesis: How Synthetic Biology Will Reinvent Nature and Ourselves. I’ll be writing a lot more about this field later in the year, it’s filled with wonderful, talented people who, as a group, remind me of the folks who built the digital revolution in the 1970s, 80s and 90s. The analogy is more than poetic, it’s quite literal as well. This year, it will become apparent as to why.

Well, I’ve gone on for more than 2000 words now. And yes, I’m avoiding making predictions about Yahoo, or Tumblr, or any number of others, though I certainly have opinions on them. But I think that’s enough for one year. If I could summarize my wish list for the Internet through these predictions, it’s this: More open, more real breakthroughs, and more deep understanding of the true importance of the industry in which we all participate.

Remember, these are predictions that I wish will come true. Happy New Year. Now go make all this happen, willya?

Related:

Predictions 2012

2012: How I Did

Retargeting Is Just Phase One

By - December 21, 2012

Toward the end of the year, annual predictions come out (I’ve been guilty of this for nearly ten years now). I was perusing these from Triggit founder Zach Coelius, and his ninth one hit me right between the eyes:

Retargeting will be taken out of the tactic box marketers have been myopically placing it into, and instead they will recognize that retargeting is simply the first step to a sophisticated data driven marketing strategy.

Retargeting, or the practice of showing you ads from sites you’ve recently visited, is all over the web these days, and many folks revile the practice. But as Zach points out, retargeting isn’t the end game, it’s just the beginning.

It’s actually a good thing that we as consumers are waking up to the fact that marketers know a lot about us – because we also know a lot about ourselves, and about what we want. Only when we can exchange value for value will advertising move to a new level, and begin to drive commercial experiences that begin to feel right. That will take an informed public that isn’t “creeped out” or dismissive of marketing, but rather engaged and expectant – soon, we will demand that marketers pay for our attention and our data – by providing us better deals, better experiences, and better service. This can only be done via a marketing ecostystem that leverages data, algorithms, and insight at scale. And we are well into building that ecosystem – to my mind, it’s an artifact of humanity that is far larger and more significant than my original idea of the Database of Intentions.

More on that soon, but for now, just a short note to point to Zach’s post. It’s going to be a very exciting year to be in our industry. Expect my predictions, and round up of how I did in 2012, in the coming week or two.

Can The Future Be Perfect? It Can Certainly Be Better

By - November 29, 2012

As my 2011 review of his Where Good Ideas Come From: A Natural History of Innovation proves, I am a Steven Johnson fan. So it was with relish that I settled in to read his latest release: Future Perfect: The Case For Progress In A Networked Age.

Steven had already told me the premise of his book – the first he’s written since moving to my neck of the woods in Marin, California (I hope we can keep him from going back to Brooklyn, but we’ll see…).

In short it’s this: the evidence has become overwhelming that a new form of political expression is developing, an expression deeply informed by the gravitational pull of the Internet (for more on that, see Steven’s piece in the Times: The Internet? We Built That).

Johnson sought for years to give this concept a name, and last year settled on “peer progressive.” He describes how he came to the term:

Slowly but steadily, much like the creation of the Internet itself, a growing number of us have started to think that the core principles that governed the design of the Net could be applied to solve different kinds of problems— the problems that confront neighborhoods, artists, drug companies, parents, schools. You can see in all these efforts the emergence of a new political philosophy, as different from the state-centralized solutions of the old Left as it is from the libertarian market religion of the Right. The people behind these movements believe in government intervention without Legrand Stars, in Hayek-style distributed information without traditional marketplaces. Ron Paul’s rallying cry was too simple; progress is not just a question of choosing between individuals and the state. Increasingly, we are choosing another path, one predicated on the power of networks. Not digital networks, necessarily, but instead the more general sense of the word: webs of human collaboration and exchange…

…We believe in social progress, and we believe the most powerful tool to advance the cause of progress is the peer network. We are peer progressives.

Johnson’s use of the term “Legrand Star” is a reference to one of two consistent tropes throughout the book: A “Legrand Star” is a centralized, hierarchical approach to problem solving or decision making (named after the French rail system, which ran out to the country in direct lines from Paris). A “Baran Web” is a decentralized, peer network approach (named after Paul Baran, an early Internet pioneer).

As Johnson notes in the book, Future Perfect is something of a career-long work – his examples all stem from things he’s noticed over the course of more than a decade of writing books. It’s as if he had a big folder of anecdotes gathered over the past 15 years, each labeled “This must mean something,” all patiently waiting to be turned into this book.

Like many of us (I will admit an easy attraction), Johnson has for years felt disconnected from the political process. The polarization of political discourse seemed detached from what many of us were feeling on the ground – example after example of good things getting done by networks of diverse people working toward common goals. In Future Perfect Johnson organizes proofs of such work, some well known (Wikipedia), others surprising (he reinterprets the “Miracle on the Hudson” river landing as the work of an extended peer network. You’ll never think of frozen chickens in the same way again).

In this book Johnson acts as something of a peer progressive Johnny Appleseed, each new narrative another seed which plants the concept more firmly in a reader’s mind. Employee-owned companies perform better than Wall St. driven firms – peer networks for the win. Prize-driven, open-source advancement of science births commercial space aviation, and may solve even larger issues like our society’s approach to pharma research – again, peer nets FTW. Our cities are clogged with traffic, peer networks can re-route our transportation grid. Our news is Legrandian, but peer networks can not just save journalism, but improve it to the point of far higher value to each citizen, down to the hyperlocal level. Patents are a blight on true innovation, peer networks are helping us clear our intellectual property acne – peer networks FTW!

Toward the end of the work, Johnson writes a passage that sounds absolutely radical, if taken out of context:

The modern regime of big corporations and big governments has existed for the past few centuries in an artificial state that neglected alternative channels through which information could flow and decisions could be made. Because we were locked into a Legrand Star mind-set, we didn’t build our businesses and our states around peer networks that could connect us to a much more diverse and decentralized group of collaborators. Instead, we created a mass society defined by passive consumption, vast hierarchies, and the straight lines of state legibility. It didn’t seem artificial to us, because we couldn’t imagine an alternative. But now we can.

But after reading Steven’s book, and living through many of the same stories as has he, I have to say, I wholeheartedly agree.

Other works I’ve reviewed:

Super Sad True Love Story: A Novel by Gary Shteyngart (review)

The Victorian Internet: The Remarkable Story of the Telegraph and the Nineteenth Century’s On-line Pioneers by Tom Standage (review)

Year Zero: A Novel by Rob Reid (review)

Lightning Man: The Accursed Life of Samuel F. B. Morse by Kenneth Silverman (review)

Code: And Other Laws of Cyberspace, Version 2.0 by Larry Lessig (review)

You Are Not a Gadget: A Manifesto (Vintage) by Jaron Lanier (review)

WikiLeaks and the Age of Transparency by Micah Sifry (review)

Republic, Lost: How Money Corrupts Congress–and a Plan to Stop It by Larry Lessig (review)

Where Good Ideas Come From: A Natural History of Innovation by Steven Johnson (review)

The Singularity Is Near: When Humans Transcend Biology by Ray Kurzweil (review)

The Corporation (film – review).

What Technology Wants by Kevin Kelly (review)

Alone Together: Why We Expect More from Technology and Less from Each Other by Sherry Turkle (review)

The Information: A History, a Theory, a Flood by James Gleick (review)

In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy (review)

The Future of the Internet–And How to Stop It by Jonathan Zittrain (review)

The Next 100 Years: A Forecast for the 21st Century by George Friedman (review)

Physics of the Future: How Science Will Shape Human Destiny and Our Daily Lives by the Year 2100 by Michio Kaku (review)

Must All Grasshoppers Die?

By - November 28, 2012

I’ve been reading a lot lately – and the topics have been pretty diverse. Popular science fiction from ten years ago (Outerland), political commentary from last month (Future Perfect), seminal computing tracts from the 1990s (Mirror Worlds), and just published manifestos on synthetic biology (Regenesis).

It is a luxury to read this much, even if it’s also not exactly pleasurable (memo to Dr. Church: Most of your readers do not have college degrees in organic chemistry…). But it does change how you think.

Last night I came home early from my writing retreat. I wasn’t happy about doing so, but life sometimes conspires to force you off plan. Yesterday was not a good day – any number of projects in which I’m involved unexpectedly demanded attention, and I failed to say no to their requests. I also contracted a swell case of poison oak. As I completed my tenth conference call – at a writing retreat in which I was supposedly to focus only on writing – I looked up and saw this:

Had I not looked up, I’d have missed it entirely. Five minutes later, it was dark. I packed my bags, locked the door behind me, and drove home.

When I got there, my wife introduced me to a dying grasshopper, a bright green declaration of life poking feebly at an impervious ceramic wall of white. Somehow, it had gotten into our house and ended up in our bathtub. There it lay, slowly tapping out what seemed a last message, scraping its minute grasshopper claw against an unfeeling bed of marble.

I’d like to say that I gently lifted that grasshopper from the tub and lay it on a pillow of leaves. That I googled “how to nurse a grasshopper back to life” and concocted just the right nectar to  revive the tiny beast. But I didn’t. Like most of us would, I looked away. I was sad but I was caught up in my own shit. That grasshopper was running on fumes, it was out of gas. And when a grasshopper runs out of gas, well, that’s it, ain’t it? Perhaps I should have placed it outside, to die in situ. But it was warmer inside…and…well. Make a your sign over it, say a few words after life retreats.

As a culture, two classes of animated beings populate our lives. One are living – people, pets, E Coli, grasshoppers. The other are machines – computers, leaf blowers, automobiles. Each type requires fuel. But only machines can lay dormant for a long period of time between hitting the gas station.  The machines. We envy them, then we remind ourselves that we are alive – we are sentient, living beings. We die, yes, but that’s worth the trade, right?

I wanted nothing more than to pull that dying grasshopper into a QuikStop. Well, no, that’s not true. What I wanted more was to look away, because I knew no such thing exists.

What I’ve noticed, as I’ve been on my journey of reading, is that as a society, we are beginning to have a grand conversation about what it means to rethink the idea of being alive. I’m not just talking about robots that act human, or the synthetic creations of Craig Venter. But really, what does it mean to be animate? Can we separate life from machines? Can we give them life?

To live has been forever defined by the idea of death. A grasshopper that never dies is not alive, is it? It must be, instead, a creation of life, but not living itself. It’s a machine.

These boundaries are going to be pushed in the next 30 years. This is not hype, it’s simply true. We are drawing close to understanding the machinery of life and death. At least, as a culture, we believe we are close. It’s all over the books I’ve been reading.

I wonder, what will come of all of it? Any thoughts?

Meantime, I’m just glad I looked up and saw that sunset before I left yesterday. It reminded me that  there’s still a fair bit of wonder in the world. And that helps put the whole day in perspective.

On Open Platforms, Wifi, Home Automation, and Kitty Litter

By - November 26, 2012

At least this platform is open….

(image Shutterstock)

The world needs more open platforms. The term is  loaded, but it’s worth unpacking. To me, an open platform is a consistent opportunity space where anyone – without prior permission – can attempt to create value, and the market gets to vote on that attempt.

When the Clinton administration declared the Internet a “free trade zone” in 1997, it helped create one of the most powerful open platforms in the history of business. Anyone could set up a website, sell their services, wares, or their snake oil, and the market sorted out the winners and the losers.

But an open platform doesn’t necessarily mean a free one. The last time I checked, Comcast is still charging me $65 a month for my “high-speed business” Internet connection. Once I pay that fee, I am free to launch any site I want and consume any content I desire. Comcast has no say in the matter (so far).

Another wonderful example is the Global Positioning System (GPS), once the realm only of the United States military, but now the driver of countless commercial opportunities around the globe (again thanks to decisions made during the Clinton administration).  Anyone can access civilian GPS data – it’s open and free to all. Had this system not been in place, my weekend would have been less interesting – I could not have tracked my family’s hike across a mountain in Marin, checked into my writing retreat this morning on Foursquare, or effortlessly mapped my route to the new restaurant where I met a dozen friends last Saturday night.

Over the years we’ve seen the rise of semi-open communications-driven platforms, some of which have been built on top of the Internet (think Facebook), others which were built on top of regulated, oligarchical networks like those of the cell phone carriers (think iOS ). These systems are open to developers, but subject to stricter rules and oversight by corporations (Facebook and Apple, for example).

But sometimes platforms rise out of unexpected places. That’s the story I want to tell today.

This tale is based on an open platform of sorts – or at least, re-imagining an existing platform. In this case, that platform is the home – and in particular, the wifi-enabled home.

A report issued earlier this year found that 25% of homes worldwide have wifi installed. In the US, that figure is much higher – 61% of US homes are lit by the airborne Internet. That’s a pretty astonishing number, and it continues to climb. Wifi-lit homes are now a platform waiting for innovative ideas to hatch. Last week I got a chance to chat with someone behind one of them.

Kevin Ashton is best known as an RFID pioneer, and for coining the terms “The Internet of Things.” But what many may not know about the British-born engineer and entrepreneur is his current work on home automation. Two years ago he sold his cleantech startup Zensi to Belkin International, a 30-year old computer networking and accessory firm in Los Angeles. Belkin’s a pretty traditional company, to be honest, but that may be about to change.

Zensi specialized in monitoring a building’s electrical information, tapping into the structure’s electronic grid and sampling the “voltage noise” that spikes across the wires. That noise turns out to be pretty valuable information – every electronic gadget has a signature, and by paying close attention, Ashton’s startup could reliably determine the energy use of every node node on a building’s electronic network. That energy “can be presented to the energy user in a way that can be very beneficial,” Ashton told me.

Ashton’s first customers wanted some pretty simple data. “Nothing more than knowing the total energy consumed in the building,” he says. But Ashton knew a lot more could be done with the information, if he could just open the platform up a bit, and instrument it with a few more useful appendages.

That’s what he and his team have been up to over the past two years at Belkin. This past summer Belkin introduced WeMo, a home automation system that plugs into any outlet and allows you to control electronic devices over the Internet. The system consists of a plug, a motion sensor, and an iOS app. It’s pretty rudimentary – you plug any device you want to control into the WeMo outlet, and that device becomes controllable via the iOS app. But add in the motion sensor and you  combine the ability to turn things on and off based on the ability to “know” some action has occurred. That’s when things get interesting. Now portions of your home have remote eyes and hands, in a limited sense. WeMo’s sensors  can “see” motion and “act” on what they see by turning things off and on.

Belkin’s promotional site for WeMo shows all kinds of uses for the system: keeping your dog off the couch while you are at work, easing your mind about whether or not you turned off that curling iron before leaving the house, automating when heaters or lights are turned off and on, etc. It’s all very cool, but it suffers from the same problem that plagues all early platforms: Early adopters and hackers love the system, but most consumers aren’t going to go to the trouble of buying, coding, and installing the Wemo system just so they can turn the lights off and on, or ease their mind about an errant curling iron.

What WeMo needed was the power of an open platform, and a community that could come up with uses for the device that the company never imagined.

When WeMo launched, Ashton told me, “we didn’t have many good ideas what people would do with it.” Ashton and his team knew that “lighting up” a home with new sensory appendages could ignite a big change in how people interacted with their living spaces, but instead of taking a proprietary approach to innovation on Belkin’s new platform, they created a free, open API for Wemo, and partnered with IFTT (If This Then That), an internet service that enables anyone to create rules-based actions triggered by data from any number of sources. A simple example of an IFTT “recipe” is this: “If (I post a photo to Instagram) then (put a copy of it into my Dropbox).”

IFTT is a small but thriving community of tens of thousands of folks weaving new kinds of connections between our digitally disparate lives, and Ashton’s team figured tapping into this group might provide Belkin with some novel ideas for WeMo.

They were right. There are nearly 200 WeMo recipes on the IFTT site, ranging from “Text me if my door opens!” to “Post a Facebook status message anytime someone reaches for the cookie jar.” But the one that really got Ashton’s attention is this: “Tell me when it’s time to clean up the litter box.” It’s one of WeMo’s most-used recipes (and it turns out, it did come from within his team, but not until the IFTT connection was established).

“When we were developing (WeMo),” he told me, “there was absolutely no way that anybody – in a focus group or in our think tank – was going to come up with that as an application. If they did, we didn’t think it would be meaningful.”

At the moment, the number of people who have employed the kitty litter recipe can be counted in the dozens. But that’s a function of WeMo’s total installed base, which is still small. That base will likely remain small until a few inter-related things change: First, WeMo-like sensing needs to get cheaper and more accessible. For now, fitting out your house with a full complement of WeMo devices runs upwards of $1000, and the devices are used mostly by a small group of motivated hobbyists (not unlike 3D printing or the Arduino platform). But if sensing devices are built into electrical outlets as a matter of course, and/or are easily retrofitted into existing homes, the presumption that your home is “smart” could tip in a matter of years.

Also, consumers must begin to expect WeMo-like functionality from their homes and devices. The kitty litter recipe is a small but leading indicator of such a shift. Ashton tells me, for example, that he already has inquiries from pet lovers about promoting WeMo – just for its role in helping humans take care of their cats. As the number of hacker-driven recipes for WeMo uses multiplies and device prices and ease of installation diminish, the home sensing revolution could be right around the corner.

Thirdly, the platform wants more data – the more, the better. Imagine if WeMo also had access to all that energy sensing data built into Zensi’s original products. Because the Zensi technology “knows” the signiature of every electrical device on the home network, it “knows” when you’re watching TV, or using the microwave, working at your computer, or firing up the oven. Making all that data “knowable” opens all manner of innovative applications, again, most of which Belkin alone couldn’t dream up all by itself.

But if all this is to happen, it’s critical that access to home automation devices and data remain on an open platform, where innovation can occur unimpeded by conflicting commercial or regulatory imperatives. At the moment, anyone can create a recipe for WeMo, without Belkin’s approval. Ashton says he’s committed to that philosophy – one that he hopes informs far larger issues than curling irons and kitty poop. “We are open to anything that adds value to the system for our users,” Ashton told me.

It wasn’t a natural act for Belkin to open up the WeMo platform.  The company’s CEO has run the company for 30 years, and has never done anything like the IFTT experiment. He took a risk by allowing Ashton’s team to create an API. It’s not a bet the company move, but Ashton believes it augurs a larger change happening across many industries. (GE, for example, is embracing this idea, as are IBM and many other large companies).

“If you can create a business in which other people’s business is adding value to your product, more people will buy your product,” Ashton says. He compares that to traditional, vertically integrated companies that try to control every aspect of their product’s expression (like most automobile manufacturers.) Ashton predicts that all industries will eventually tip toward a more horizontal, open platform approach to business. “In one generation,” he asserts, “this model will win.”

All this reminds me of a book I recently finished – Steven Johnson’s Future Perfect: The Case For Progress In A Networked Age. I’ll be reviewing that work shortly, but Johnson’s point is simple: if we are to solve our largest societal problems, we need to take a more peer-driven, open-platform approach to business, politics, and culture. With WeMo, Belkin’s taken one small step in that direction. I expect many more will follow.

A World Lit With Sensors and Clothed in Data

By - October 25, 2012

I’m about to go onstage and give a talk about the themes of the upcoming book at Time Warner, and one thing I’m going to show is this video from Oblong Industries, an OpenCoSF participant company founded by the folks behind all the amazing UI stuff in Minority Report:

I’m also showing that stuff like this is getting very real – Leap Motion is taking orders for an entirely new way to interact with computers:

What with the proven success of Microsoft’s Kinect, and some of the stuff I’ve seen in labs at MIT, Microsoft Research, Google, and other places, it strikes me that in the not too distant future, it’ll be pretty natural to come into a room that is “data lit” – a room that is “lit up” with sensors and connected to the cloud, such that you can exchange information inside that room using your body, your voice, and your hands. It’ll be as natural as expecting a room to be “wifi lit” now. Or, 25 years ago, as natural as expecting that a room be lit with computer projection, or 50 years ago, with a phone – and of course, 100 years ago, with light itself.

Just stoning out while I wait to go on stage…

Time To Begin, Again

By - October 19, 2012

Family, colleagues, and friends knew this day was coming, I knew it was coming, but here it is: I’ve rented a new place to write, a small, remote house directly on the beach, about 12 miles as the crow flies from my home in Marin county. It’s not a direct 12 miles – that crow would have to fly up about 2500 feet so as to clear the peak of Mt. Tamalpais. And that mountainous impediment is intentional – it takes close to the same time to ride a mountain bike from my home to this office as it does to drive one of several winding routes between here and there. I’m hoping that will spur me to take my commute by bicycle. I won’t be here every day, but I certainly hope to spend a fair bit of time here over the coming months.

I’ve added this new address to my long list of offices for one reason: To complete the book I’ve been talking about for nearly half a decade. That book began as an idea I called “The Conversation Economy,” but grew in both scope and ambition to encompass a much larger idea: an archaeology of the future, as seen through the digital artifacts of the present. Along the way, it’s changed a lot – 18 months ago, its title was “What We Hath Wrought.” Now, I’m thinking it’ll be called “If/Then.” I may yet call it “If/Then…Else” – or, as I wander through this journey, it might end up as something entirely different.

At this moment, I’m not certain. And that’s a bit scary.

I’ve made many false starts at this book, and I’ve failed on more than one occasion to truly commit to it. There are many reasons why, but I think the main one is that I believe this project requires that I place it first, ahead of anything else. And until recently, that’s simply been impossible. As readers know, up until this year, I ran the Web 2 Summit, which I put on hiatus this year so I could focus on the book. I’m also founder and Executive Chair of an Internet media startup, now in its seventh year. Federated Media Publishing has undergone many changes since 2005, and doubtless will see many more as it navigates what is an exciting and tumultuous media market. And because I’m a founder, I’ve always placed FMP ahead of anything else – even as I handed over CEO duties to a far more competent executive than myself 18 months ago.

In the past few months, I’ve been getting ready to put the book first, and it’s not an easy thing to do.  Not just because of the rapid evolution in the media business  (for more on that, see my “Death of Display” post), but because committing to a book project is an act of faith – faith that isn’t necessarily going to be rewarded.

Staring at a blank screen, knowing you have things to say, but not being certain how to say them, that’s just hard. I’ve been practicing for nearly a year. It’s time to get in the game.

I’ll still be a very active Chair at FMP, and I’ve got a few more long-planned trips to take, but for the most part, my calendar is cleared, and I’m ready to start. I’ve already spent the past year doing scores of interviews, reporting trips, and research on the book. I’ve got literally thousands of pages of notes and clips and sketches to go through. I’ve got many, many drafts of outlines and just as many questions to answer about where this book might take me. And of course, I’ll be writing out loud, right here, as I wander in the woods. I hope you’ll come along for the trip.

Super Sad True Love Story: A Review

By -

In my continuing quest to reflect on books which I have found important to my own work, I give you a work of fiction, first published in mid-2011:  Super Sad True Love Story: A Novel, by Gary Shteyngart, an acclaimed writer born in Russia, now living in the US. This is my first read of Shteyngart, known also for his previous works Absurdistan and Russian Debutante’s Handbook, both of which established him as an important new literary voice (Ten Best Books – NYT, Book of the Year – Time, etc. etc….). Of course, I was barely aware of Shteyngart until a friend insisted I read “Super Sad” and I will forever be grateful for the recommendation.

Based in a future that feels to be about thirty years from now (the same timeframe as my pending book),  Shteyngart’s story stars one Lenny Abramov, a schlumpy 39-year-old son of Jewish Russian immigrants who lives in New York City. Abramov works at a powerful corporation that sells promises of immortality to “High Net Worth” individuals. But he’s not your typical corporate climber: The book begins in Italy, where Abramov has taken a literary vacation of sorts – he’s left an America he no longer loves to be closer to a world that he does – a dying world of art, literature, and slower living. But Abramov’s duty to his parents and his need for money drive him back to America, where most of the action occurs.

It turns out the future hasn’t been very kind to America. Just about every possible concern one might have about our nation’s decline has played out – the economy is in a death spiral, the Chinese pretty much control our institutions, large corporations control what the Chinese don’t, books and intelligent discourse have disappeared, shallowness and rough sex are glorified, and the Constitution has pretty much been suspended. Oh, and while the book doesn’t exactly put it this way, Facebook and Apple have won – everyone is addicted to their devices, and to the social reflections they project.

It doesn’t take long for a reader to realize Super Sad True Love Story: A Novel is also a work of science fiction, but somehow, that construct doesn’t get in the way. In fact, it’s rather fascinating to watch an accomplished literary novelist tackle “the future,” and do a pretty damn good job at it. I’m no science fiction expert, but Shteyngart projects our present day obsessions with devices, data, social networking, and the like into a dystopia that feels uncomfortably possible. Everyone is judged by their credit scores, their youthful appearance, and their ability to gather attention from denizens of an always on, always connected datasphere (those that are particularly good at getting attention are dubbed “very Media!”). Shteyngart is clearly working fields well sown by Dick, Gibson, Stephenson, Doctorow, and many others, but it works for me anyway.

The story is indeed a love story – an improbable and poignant one at that – between Lenny, a middle-aged man beset by insecurities, and a young Korean woman caught between familial duty and the pointless, consumer-driven world of shopping and social networking. The narrative is driven by America’s collapse into a security state, and I won’t give away any more of the plot than that. I’ll leave it here: By the end of this often hilarious novel, you will feel super sad, and you may also come to question the path we are on as it relates to data. I know that’s a pretty odd thing to say about a love story, but data, in fact, plays a central role in the novel’s meaning.  Here are a few of the passages I highlighted:

“Shards of data all around us, useless rankings, useless streams, useless communiqués from a world that was no longer to a world that would never be.”

“I’m learning to worship my new äppärät’s screen, the colorful pulsating mosaic of it, the fact that it knows every last stinking detail about the world, whereas my books only know the minds of their authors.”

“Streams of data were now fighting for time and space around us.”

“And all these emotions, all these yearnings, all these data, if that helps to clinch the enormity of what I’m talking about, would be gone.”

“I wanted to be in a place with less data, less youth, and where old people like myself were not despised simply for being old, where an older man, for example, could be considered beautiful.”

That last passage is from near the end of the book, when the fate of our protagonist has resolved – I won’t tell you how, in case you haven’t read the book. And if that is the case….I certainly recommend that you do.

—–

Other works I’ve reviewed:

The Victorian Internet: The Remarkable Story of the Telegraph and the Nineteenth Century’s On-line Pioneers by Tom Standage (review)

Year Zero: A Novel by Rob Reid (review)

Lightning Man: The Accursed Life of Samuel F. B. Morse by Kenneth Silverman (review)

Code: And Other Laws of Cyberspace, Version 2.0 by Larry Lessig (review)

You Are Not a Gadget: A Manifesto (Vintage) by Jaron Lanier (review)

WikiLeaks and the Age of Transparency by Micah Sifry (review)

Republic, Lost: How Money Corrupts Congress–and a Plan to Stop It by Larry Lessig (review)

Where Good Ideas Come From: A Natural History of Innovation by Steven Johnson (review)

The Singularity Is Near: When Humans Transcend Biology by Ray Kurzweil (review)

The Corporation (film – review).

What Technology Wants by Kevin Kelly (review)

Alone Together: Why We Expect More from Technology and Less from Each Other by Sherry Turkle (review)

The Information: A History, a Theory, a Flood by James Gleick (review)

In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy (review)

The Future of the Internet–And How to Stop It by Jonathan Zittrain (review)

The Next 100 Years: A Forecast for the 21st Century by George Friedman (review)

Physics of the Future: How Science Will Shape Human Destiny and Our Daily Lives by the Year 2100 by Michio Kaku (review)

 

On Data

By - October 11, 2012

A glimpse of some of the thinking I’ve been doing about the impact of “data” on our culture. I am close (so damn close) to sealing myself off and into only thinking about this, for my book (OpenCoSF is my last big project till I do). But thanks to the Vibrant Data project for taking an interview I did at TED earlier this year, and making it into something that almost makes me look like I have my shit together. I attest, I do not. I hope soon, I will.