Some of you might respond – “Google what?!” – and that’d be normal. Google Now is one of those products that to many users doesn’t seem like a product at all. It is instead the experience one has when you use the Google Search application on your Android or iPhone device (it’s consistently a top free app on the iTunes charts). You probably know it as Google search, but it’s far, far more than that. It’s the tip of a very important spear for Google, and if you study its architecture, all manner of interesting questions and insights can be found about where Google – and the Internet – may be headed.
When you fire up the Google search application on your phone, Google Now is all the bits that are not the familiar search bar. Here’s a screen shot of my Google Now “home page”:Read More