A rather welcome diversion from our industry’s endless NSA revelations, the enigmatic barge floating off Treasure Island had been widely assumed to be a floating data center of some kind. But today a local CBS station is reporting that the massive box is custom built for….marketing. No one suggested *that* when I asked for wild speculation yesterday. Answers ranged from “a place to store Google’s cash” to “a hide out for Microsoft’s next CEO,” but “a seaworthy rival to Apple’s retail stores”? Nope, no one was that drunk on Halloween.
It may be that this latest apparition will turn out to be hopelessly uninteresting. That’s certainly what most folks are speculating. But what the heck, it’s Halloween, so why not speculate wildly for a moment: What might be the purpose of these barges? What’s inside them? And why are they here, now?