As AI Moves In, Let’s Not Forget Why We Like People

Maybe we like having a produce guy after all.

Given the news around AI’s impact on the tech industry, search, and jobs in general, I thought it made sense to re-up a piece I wrote back in 2018, triggered at the time by the launch of Amazon Go (which, not surprisingly, did not exactly go as Amazon might have wished). I re-read it recently and thought it held up pretty well (and I’ve been on the road for over a week, so fresh pieces will have to wait for a few more days!). 

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OpenAI: Platform or Destination?

Sam Altman, CEO of OpenAI (left), and Microsoft CEO Satya Nadella. Image Microsoft

Do generative AI innovations like OpenAI’s ChatGPT and Google’s LaMDA represent a new and foundational technology platform like Microsoft Windows, Apple iOS or the Internet? Or are they just fun and/or useful new products that millions will eventually use, like Google Docs or Instagram? I think the answer can and should be “both” – but to get there, the Valley is going to have to forego the walled garden destination model it’s employed these past 15 or so years.

The question of OpenAI’s ultimate business model has dominated nearly every conversation I’ve had this week, whether it’s with reporters from the Economist and the Journal, senior executives at large-scale public companies, or CEOs of ad-tech and data startups. Everyone wants to know: What’s the impact of generative AI on the technology industry? Will OpenAI be the next Google or Apple? Who wins, and who will lose?

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ChatGPT Doesn’t Get Writer’s Block. Discuss.

Photo by Florian Klauer on Unsplash

How long have I been staring at a blank screen, this accusing white box, struggling to compose the first sentence of a post I know will be difficult to write? About two minutes, actually, but that’s at least ten times longer than ChatGPT takes to compose a full page. And it’s those two minutes – and the several days I struggled with this post afterwards – that convince me that ChatGPT will not destroy writing. In fact, I think it may encourage more of us to write, and more still to consume the imperfect, raw, and resonant product of our efforts.

I’m a pretty fast writer, but I’m a deliberate and vicious editor – I’ll happily kill several paragraphs of my own text just minutes after I’ve composed them. I know that the best writing happens in the editing, and the most important part of composition is to simply get some decent clay on the wheel. ChatGPT seems to be really good at that clay part. But it’s in the second part  – the editing – that the pot gets thrown*.

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Is ChatGPT A World Changing Technology? (And Will We All Become “Centaurs”?)

Watching the hype cycle build around OpenAI’s ChatGPT, I can’t help but wonder when the first New York Times or Atlantic story comes out calling the top – declaring the whole thing just another busted Silicon Valley fantasy, this year’s version of crypto or the metaverse. Anything tagged as “the talk of Davos” is destined for a ritual media takedown, after all. We’re already seeing the hype start to fade, with stories reframing ChatGPT as a “co-pilot” that helps everyone from musicians to coders to regular folk create better work.

But I think there’s far more to the story. There’s something about ChatGPT that feels like a seminal moment in the history of tech – the launch of the Mac in 1984, for example, or the launch of the browser one decade later. Is this a fundamental, platform-level innovation that could unleash a new era in digital?

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Neeva Combines AI and Search – Now Comes The Hard Part

The Very Hardest Thing

What’s the hardest thing you could do as a tech-driven startup? I’ve been asked that question a few times over the years, and my immediate answer is always the same:  Trying to beat Google in search. A few have tried – DuckDuckGo has built itself a sizable niche business, and there’s always Bing, thought it’s stuck at less than ten percent of Google’s market (and Microsoft isn’t exactly a startup.) But it’s damn hard to find venture money for a company whose mission is to disrupt the multi-hundred billion dollar search market – and for good reason. Google is just too damn well positioned, and if Microsoft can’t unseat them, how the hell could a small team of upstarts?

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Is the Most Creative Act a Human Can Engage in the Formation of a Good Question?

Wise, Kevin Kelly is.

Today I’d like to ponder something Kevin Kelly – a fellow co-founding editor of Wired – said to me roughly 30 years ago. During one editorial conversation or another, Kevin said – and I’m paraphrasing here – “The most creative act a human can engage in is forming a good question.”

That idea has stuck with me ever since, and informed a lot of my career. I’m likely guilty of turning Kevin into a Yoda-like figure – he was a mentor to me in the early years of the digital revolution. But the idea rings true – and it lies at the heart of the debate around artificial intelligence and its purported impact on our commonly held beliefs around literacy.

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Bing, Google, and Conversational Search – Is OpenAI an Arms Merchant, Or a Microsoft Ally?

The Mac represented a new interface paradigm for computing, one that Microsoft ignored – until it couldn’t. Will Google do the same?

Just last week I predicted that Google would leverage ChatGPT to create a conversational interface to its search business, and that Microsoft would do the same in the enterprise data market. I briefly considered that I might have gotten it exactly backwards – Google has a robust enterprise data business in its cloud business (known as GCP), and of course Microsoft has Bing. But I quickly dismissed that notion – figuring that each behemoth would play the GPT card toward their strengths.

While I may have been right about ChatGPT getting a business model this year, it looks like I could be wrong on the details. Here’s The Information with a scoop:

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Predictions ’23 – The Summary

I’ve used the image above for many years, mainly because I love how surprised the guy looks as he gazes into the crystal ball. Or maybe he’s just sat on something unpleasant. In any case, it pretty much sums up my approach to this, my 20th edition of annual predictions. I sit down, I might have an adult beverage on hand, and I just write until I feel like I’m done.

While reviewing my ’22 predictions (I did pretty well!) I promised to do something new: One post per predictions, ten posts total. But as I began that promised work, I realized it would test the limits of even my most dedicated readers (I see you, kids). So instead I wrote three long form posts, each with three or four predictions apiece. The first focused on AI, the second on advertising, and the third on markets, with a bonus call related to the ’24 election. Having now written all of them, I’m going to summarize them briefly in this “master post.” Grab your own favorite beverage, have a wonderful New Year, and read on!

  1. ChatGPT finds a business model. Because of course it will. Which leads to…
  2. Google launches a ChatGPT-inspired search interface. Because paranoia. Related…
  3. Microsoft launches “Enterprise Explorer” – because there isn’t a big company CEO who doesn’t want some AI to play with.
  4. There’ll be a war between the duopolies of Google/Facebook and Amazon/Apple. Grab your popcorn.
  5. Netflix will triumph. I know…but the next one’s even more far fetched…
  6. Twitter will rebound. (I’ll leave it there for now)
  7. Crypto will go sideways in ’23. But that’ll be a good thing.
  8. Tesla will continue to tank, and not because of Twitter.
  9. Tech IPOs will make a comeback by EOY.
  10. Trump will pull out of the ’24 presidential race.
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Predictions ’23: AI Gets a Business Model (or Three)

Let’s start our 2023 predictions off with some thoughts on artificial intelligence. With ChatGPT, Silicon Valley seems to have gotten a bit of its mojo back. After two decades spent simmering the magic of Apple, Google, Amazon and Facebook into a sticky lucre of corporate profit, here was the kind of technological marvel the industry seemed to have forgotten how to make – a magical tour de force that surprised, mystified, and delighted millions.

Even better, ChatGPT didn’t come from any of those corporate titans – not directly, anyway. Instead it came from a non-profit artificial intelligence research laboratory called OpenAI.  Founded in 2015 with a mission of furthering “responsible AI,” OpenAI is backed by some of the most celebrated names in Valley technology – LinkedIn’s Reid Hoffman, PayPal’s Peter Theil, Tesla’s Elon Musk among them. Now this was more like it!

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Predictions 2021: How’d I Do? Pretty Damn Well.

As has been my practice for nearly two decades, I penned a post full of prognostications at the end of last year.  As 2021 subsequently rolled by, I stashed away news items that might prove (or disprove) those predictions – knowing that this week, I’d take a look at how I did. How’d things turn out? Let’s roll the tape…

My first prediction: Disinformation becomes the most important story of the year. At the time I wrote those words, Trump’s Big Lie was only two months old, and January 6th was just another day on the calendar.  A year later, that Big Lie has spawned countless others, culminating in one of the most damaging shifts in our nation’s politics since the Civil War. The Republican party is now fully captured by bullshit, and countless numbers of local, state, and national politicians are busy undermining democracy thanks to the Big Lie’s power.  A significant percentage of the US population has become unmoored from truth – and an equally significant group of us have simply thrown our hands up about it. Trust is at an all time low. This Barton Gellman piece in The Atlantic served as a wake up call late in the year – and its conclusions are terrifying: “We face a serious risk that American democracy as we know it will come to an end in 2024,” Gellman quotes an observer stating. “But urgent action is not happening.” I’m not happy about getting this one right, but as far as I’m concerned, this is still the most important story of the year – and the most terrifying.

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