Search Mashup: Young, Hot, Flirty Woman + MS Live

Ms Dewey is a promotional search engine, Flash driven, from Microsoft. I've been in a hole, as it was Dugg 14 days ago. The kids likey. Microsoft hired this actress to, well, sexy up your searches. She has an attitude. It's well done. But clearly, search ain't the point….

DeweylinkMs Dewey is a promotional search engine, Flash driven, from Microsoft. I’ve been in a hole, as it was Dugg 14 days ago. The kids likey. Microsoft hired this actress to, well, sexy up your searches. She has an attitude. It’s well done. But clearly, search ain’t the point.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

8 thoughts on “Search Mashup: Young, Hot, Flirty Woman + MS Live”

  1. I enjoyed this last week when someone emailed it to me. I especially enjoyed the easter eggs. Even as a female, I had to try the suggestions of the digg users ‘take off your clothes’ and ‘you’re a ho’. LOL, very funny.

  2. It’s a good for a change and to get some free entertainment. I tried searching for a few words again and again and the response of Ms. Dewey was different in each case – that’s good, it won’t bore the users.

  3. Clever, cute, clunky. However I think this is a tiny glimpse into the far future of search where we’ll likely interact with a personality rather than a keyboard. But, but, Ms. Dewey will be so OLD then?

  4. This is pretty cool linkbait! Although using a human face on the frontend of your search is perhaps a bit passe (remember how ask dropped Jeeves, the butler, from being their mascot earlier this year?), even so, the promotional value of this linkbait is probably pretty high. What better way to lure a bunch of people over to trying out MS Live’s Search?

    They lose out a bit by not branding the search results more prominently, though. There should be MS Live links, logos, and a “bookmark MS Live” link or somesuch.

    This sort of human graphic interface is called an “avatar” in virtual reality circles, and there are some cheap ways to add similar Flash talking head interfaces to websites.

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