(cross posted from FM blog )
I’m very excited to announce the theme and line-up for our fifth CM Summit, to be held in New York June 7-8 (it’s the kickoff conference to New York’s annual Internet Week).
We’ve got a lot to talk about this year – our theme is “Marketing in Real Time.”
2009 was the year the web went real time. Twitter grew five fold and became a major online player, tens of millions of us learned how to live out loud in public. Facebook responded by changing its approach to user data, making its more than 400 million user profiles publicly searchable. And Google, Microsoft, and Yahoo began integrating Facebook and Twitter’s real time signals into their search offerings, creating an ever-circulating ecosystem of conversation across the web.
2009 was also the year the web went mobile and local. The “broadband of mobile” – 3G – became ubiquitous. As Apple’s iPhone consolidated its grip on the smart phone market, Google and its partners introduced the open-platform Android, Palm introduced its Pre and Pixi, Verizon its map, and AT&T responded in force, kicking off what is sure to be a multi-year, multi-party marketing war. “There’s an app for that” became a cultural catchphrase, and even Intel prepared to become a player in the new app economy, driven by the rise of a new class of devices, including netbooks. By year’s end, Morgan Stanley analyst Mary Meeker had predicted that the mobile web will far exceed the current web in scope and opportunity.
Mobile, local, real time, social – in its second decade, the web has matured and taken a central position in our culture, one that no longer relegates the Internet to role of “other.” The web is now a part of every aspect of our lives, and as marketers, we must integrate this fact into our strategy and our execution. That means rethinking what we’ve grown accustomed to calling “traditional media” and imagining new ways to blend offline and online. It means developing the skills and practices of a publisher, and taking a platform-based approach to connecting with customers. And it means rethinking some of our “best practices” – including measurement, research, and the agency-client relationship.
So what can we learn from the past year as we enter a decade where the real time web will become ubiquitous? What worked, what failed, and why? What platforms have emerged as steady new partners? What startups are lurking in Silicon Valley’s wings, poised to once again change the game and offer new channels of communication with our customers?
At the CM Summit you’ll hear cross-platform case studies from senior marketers at brands like Starbucks, AT&T, Adobe, Paramount, and many more. You’ll meet the leaders of platform companies like Facebook, Twitter, Google, Bing, and Yahoo. And as always, you’ll discover the next wave of disruptors – companies like Foursquare, Boxee, and AdMob.
Here is the initial 2010 speaker lineup – expect more announcements in the coming weeks. Register now (while the early bird price is still in effect!), and I look forward to seeing you in New York!
Omar Hamoui – Founder & CEO AdMob
Ann Lewnes – SVP of Corporate Marketing and Communications Adobe
Chris Schembri – VP Media Services AT&T
Henry Blodget – EIC The Business Insider
Avner Ronen – CEO boxee
Ken Wirt – VP, Consumer Marketing Cisco
Deanna Brown – President and COO Federated Media
Dennis Crowley – Co-founder foursquare
Rob Norman – CEO Group M North America
Bradley Horowitz – VP, Product Marketing Google
Susan Wojcicki – VP, Product Management Google
Dennis Woodside – VP, Americas Operations Google
Arianna Huffington – Co-founder & Editor-in-chief Huffington Post
Joel Lunenfeld – CEO Moxie Interactive
Arthur Sulzberger, Jr. – Chairman The New York Times Company
Amy Powell – SVP, Interactive Marketing Paramount Pictures
Bob Lord – CEO Razorfish
Chris Bruzzo – VP- Brand, Content& Online Starbucks Coffee Company
Dick Costolo – COO Twitter
Hilary Schneider – Executive Vice President Yahoo
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