Category: RoundUps

The Latest Signals, For All You RSS Junkies

As I do every three Signals or so, here are the links for you RSS readers out there. And for all you readers trying to decipher what I'm on about, there are hints all over these roundups. Not that you're paying attention that closely, but still, the threads are there….

As I do every three Signals or so, here are the links for you RSS readers out there. And for all you readers trying to decipher what I’m on about, there are hints all over these roundups. Not that you’re paying attention that closely, but still, the threads are there.

Tuesday Signal: Consider This

Monday Signal: The Open Book

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Recent Signals

For all you RSS consumers out there wondering what I do late at night: Thursday Signal: Still About Facebook Weds. Signal: Facebook Losing Face? Tuesday Signal: A Walk in the Park Thanks for reading…….

For all you RSS consumers out there wondering what I do late at night:

Thursday Signal: Still About Facebook

Weds. Signal: Facebook Losing Face?

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Monday’s Signal Posted..

Here's the link for those of you who like to keep up with my media/marketing reading over the weekend….

Here’s the link for those of you who like to keep up with my media/marketing reading over the weekend.

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Microsoft Got Hand(s)

From my Friday Signal over at FM's blog: ….It’s a very big year for Microsoft, in terms of the initiatives the company is launching, in particular in the consumer space (its business/commercial space is already cranking out tons of products, but the company’s focus on consumer products has hit a…

msft logo.pngFrom my Friday Signal over at FM’s blog:

….It’s a very big year for Microsoft, in terms of the initiatives the company is launching, in particular in the consumer space (its business/commercial space is already cranking out tons of products, but the company’s focus on consumer products has hit a tipping point). Natal, Bing (updated version is coming soon), Windows Phone 7, Office 2010, the company’s cloud initiative (which has sigificant consumer angles)…it’s quite a lot.  

…Recall three of the major trends that I predicted for 2010: One, that someone will create an open gaming platform; two, that Microsoft will take second place in search share (from Yahoo); and three, that we’ll see a major advance in the user interface of the web.

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Value Above the Level of the App

….is the topic of my Thursday Signal over at the FM blog. From it: ….the architecture of "apps" is broken, and marketers can have a role in fixing it. Broken? But it's just getting started, right? Well, yes – and no. Apps are great, but they lack any number of…

….is the topic of my Thursday Signal over at the FM blog. From it:iphone-apps.jpg

….the architecture of “apps” is broken, and marketers can have a role in fixing it.

Broken? But it’s just getting started, right? Well, yes – and no. Apps are great, but they lack any number of characteristics that we’ve come to expect from a truly “Web 2” world. First (and certainly foremost), apps are not connected, in the main, to other apps. They are single use-case driven – a fact that often makes them compelling. But however useful a focused app may be, it can only get more useful if it could communicate with other apps, the way that great web services do. After all, a core tenet of the Web 2 movement was APIs and web services. YouTube would never have become a signal service of the web without being embeddable onto blogs. And blogs would never have risen without RSS.

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FM Signal Up

Over at the FM blog…forgive me the light posting here this week. A lot of offline writing and travel keeping me busy. Stay tuned for more regular posting shortly…….

Over at the FM blog…forgive me the light posting here this week. A lot of offline writing and travel keeping me busy. Stay tuned for more regular posting shortly….

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FM Signal: Wired’s “iPad Demo”

I've posted Monday's Signal over at the FM blog. From it: What I find interesting is the media's response to the iPad (and I include tech blogs in the category of "media"). Overwhelmingly, the media wanted to believe that a hip magazine like Wired (caveat, I was a co-founder) would,…

I’ve posted Monday’s Signal over at the FM blog. From it:FM-signal-header.gif

What I find interesting is the media’s response to the iPad (and I include tech blogs in the category of “media”). Overwhelmingly, the media wanted to believe that a hip magazine like Wired (caveat, I was a co-founder) would, natch, have the hippest iPad demo, a demo that, natch, would prove the viability of … the media’s own threatened business model!

The truth, however, is a bit more complicated.

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Friday Signal: Location Location Location

Today’s Signal is brought to you by the letter B. For Baseball. Every year around this time my son and I head out to Scottsdale, where our beloved SF Giants play Spring ball. We play hooky for a Friday and see a few games. It’s bliss.   So despite a few…

Screen shot 2010-03-12 at 7.17.59 AM.pngToday’s Signal is brought to you by the letter B. For Baseball. Every year around this time my son and I head out to Scottsdale, where our beloved SF Giants play Spring ball. We play hooky for a Friday and see a few games. It’s bliss.  

So despite a few interesting bits of news about location services, Signal will be a bit weak today – back at you strong on Monday. Here are some links worth perusing:

In stock nearby? Look for the blue dots. (Google Blog) Local is the new black. In this case, Google closes the loop between local, mobile, and commerce. Great idea, but it needs scale and participation from major retailers. Lucky for Google, it has AdWords. Which nearly every major retailer uses. Watch this space.

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Thursday Signal – Repeat After Me: Apps Are (Currently) Myopic (Or…We’ve Seen This Movie Before…)

I'm not claiming to be deeply informed about the app marketplace, which Google stirred up today (and, to my mind, the market could use a few more spoons). But I do use apps. At least, I use enough of them to feel like a nearly typical member of the…

Screen shot 2010-03-10 at 8.26.08 PM.png

I’m not claiming to be deeply informed about the app marketplace, which Google stirred up today (and, to my mind, the market could use a few more spoons). But I do use apps. At least, I use enough of them to feel like a nearly typical member of the species (as compared to a few of my peers, who are so deeply involved in AppWorld that they have – just maybe – lost a bit of perspective.)  

So, here’s my beef with AppWorld. In short, it reminds me of computing back in about 1987. Yeah, 24 years ago, back when I was a cub reporter for MacWeek, I covered the burgeoning world of Apple and Apple developers. And trust me, I’m getting a pretty strong sense of deja vu. I guess being old counts for something.

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Weds. Signal: Get Me a Mobile Strategy or You’re Fired!

(Cross Posted to the FM Blog, where Signal will have a permanent home soon) Mobile. It's on everyone's lips, but no one knows what the hell to do about it. At least, that's what I hear from every single marketer I talk to, and I've made it a point to…

201003091750.jpg(Cross Posted to the FM Blog, where Signal will have a permanent home soon)

Mobile. It’s on everyone’s lips, but no one knows what the hell to do about it. At least, that’s what I hear from every single marketer I talk to, and I’ve made it a point to talk to a lot of you in the past few months.

It’s a source of significant frustration: Everyone’s saying mobile is the next thing, but no one has a solution for how to market in the space in a way that delivers the four pillars of brand marketing: Scale, Safety, Quality, and Engagement.

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