Melanie’s RoundUp

AdWords on Google Base The Google Base Blog announced that users can now use AdWords ads to drive traffic to their Base listings, automatically geo-targeted with the keywords targeting based on the ad copy (screenshots, via SEW). SELowdown opines, "So let me get this straight: Give us content to…

AdWords on Google Base

The Google Base Blog announced that users can now use AdWords ads to drive traffic to their Base listings, automatically geo-targeted with the keywords targeting based on the ad copy (screenshots, via SEW).

Adwords+Base

Read More
Leave a comment on Melanie’s RoundUp

Sign up for the Newsletter

The Melanie Round Up

Melanie has been hard at work poring through feeds, looking for items of interest. She's already got a bunch of great stuff, and as I've been behind, here are some highlights of stories from the past two days: Adsense is allowing text links for referrals. And Matt is coy…

Melanie has been hard at work poring through feeds, looking for items of interest. She’s already got a bunch of great stuff, and as I’ve been behind, here are some highlights of stories from the past two days:

Adsense is allowing text links for referrals. And Matt is coy about using Toolbar data for search relevance. As I wrote in the book, I think clickstreams could be the next step in relevance.

A major new grassroots net neutrality campaign. Om says it’s missing some angles.

Read More
Leave a comment on The Melanie Round Up