Category: RoundUps

I’m interviewing Jeff Weiner, who runs Yahoo Search & Marketplace, tomorrow in Detroit. So Yahoo’s analyst day this week is of keen interest. Here are some thoughts from across the web:

Cnet: Focuses on the new ad system, covered here earlier. “Yahoo’s new ad system is designed to let marketers target prospective consumers not only by the search terms the people use, but also by their demographics, location and what they do on other areas of the Yahoo network, executives said.

The system, scheduled to launch in the U.S. in the third quarter, offers enhanced ease of use, advanced testing features, geo-targeting and automated analytics, Tim Cadogan, vice president of search, said during the company’s analyst day in San Francisco on Wednesday. ”



Paid Content: A round up as well, starting with Llyod Braun’s pushing user generated content.

Read More

AdWords on Google Base

The Google Base Blog announced that users can now use AdWords ads to drive traffic to their Base listings, automatically geo-targeted with the keywords targeting based on the ad copy (screenshots, via SEW).

Read More

Melanie has been hard at work poring through feeds, looking for items of interest. She’s already got a bunch of great stuff, and as I’ve been behind, here are some highlights of stories from the past two days:

Adsense is allowing text links for referrals. And Matt is coy about using Toolbar data for search relevance. As I wrote in the book, I think clickstreams could be the next step in relevance.

A major new grassroots net neutrality campaign. Om says it’s missing some angles.

Read More