Category: Of Note in Search Biz

Google’s Second Click Conflict Dominates SES Panel Today

At SES, while I was on a panel about universal search, Comscore today released some really interesting data. We spent the rest of the hour debating the meaning of if all. It was like getting muffins straight from the oven – no one has seen it, not even the…

Gooog Finance

At SES, while I was on a panel about universal search, Comscore today released some really interesting data. We spent the rest of the hour debating the meaning of if all. It was like getting muffins straight from the oven – no one has seen it, not even the product manager of universal search at Google, whose service the data analyzed.

You can find in the moment coverage of the news here. What I found fascinating about this – not just the data, but the chance to really think about universal search – is the age-old conflict that Google faces between being a pure navigation service – “We get you where you want to go” – and being a media company – “We get you to our properties, where we make more money if you stay.”

This conflict is very real, urgent, and present.

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Eric on MicroHoo: It Could Hurt, Doc!

I don't think so. I think the folks at Google are pleased as punch that these two are wrangling and might merge. (story)…

I don’t think so. I think the folks at Google are pleased as punch that these two are wrangling and might merge. (story)

3 Comments on Eric on MicroHoo: It Could Hurt, Doc!

Google Goes After OpenX and The Publisher Market

Hmm. Why isn't this part of Doubleclick?…

Hmm. Why isn’t this part of Doubleclick?

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SearchMe

Today I got a personal demo of the new searchme site from one of its backers, Mark Kvamme of Sequoia Capital. These are the guys who backed Yahoo and Google, so it was interesting to see how stoked Mark was about this new search player. Mark and I were…


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Kvamme And Jp

Today I got a personal demo of the new searchme site from one of its backers, Mark Kvamme of Sequoia Capital. These are the guys who backed Yahoo and Google, so it was interesting to see how stoked Mark was about this new search player.

Mark and I were both speaking at the Ogilvy Verge conference, which is where this snapshot was taken, during a break, when Mark demo’d the new service to me live right before showing it to a few hundred marketers. The fellow next to him is Jean-Philippe Maheum, the Chief Digital Officer of Ogilvy North America.

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Google Goes For More Second Clicks

Have you seen the onboxed (integrated) site search feature Google rolled out? It looks like this: The results you get look like this: Notice how there are ads over there on the right? That's getting the second click….

Have you seen the onboxed (integrated) site search feature Google rolled out? It looks like this:

G Int Site Search

The results you get look like this:

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Is the Google Sky Falling?

Rich finds out, prolly not. Here's why. (Original link)…

Rich finds out, prolly not. Here’s why.

(Original link)

5 Comments on Is the Google Sky Falling?

Again With the High Click Fraud Stats

Click Forensics, a company that certainly benefits from press about high click fraud, has come out with another scary statement: Click Fraud accounts for more than 28% of clicks on content networks, which I assume means AdSense and similar types of syndicated networks. The overall rate of fraud is…

Click Forensics, a company that certainly benefits from press about high click fraud, has come out with another scary statement: Click Fraud accounts for more than 28% of clicks on content networks, which I assume means AdSense and similar types of syndicated networks. The overall rate of fraud is more than 16%, the company claims. Seeking Alpha covers it here.

The thing is, we’ve heard this before, and before that, and probably before that, and the response from Yahoo and Google is always the same: Click Forensics has got it all wrong. We catch nearly all fraud before anyone has to pay for it. All of this is overblown and misunderstood.

So why does Click Forensics keep at it? Who’s right here?

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Microsoft President on Yahoo

Just sent this link – an internal email from Kevin Johnson, Microsoft President, to employees (and posted to Microsoft's press area as well). Can't find much news in it but……

Just sent this link – an internal email from Kevin Johnson, Microsoft President, to employees (and posted to Microsoft’s press area as well). Can’t find much news in it but…

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